Summary
Overview
Work History
Education
Skills
Websites
HONORS & MENTORSHIPS
SELECT CAMPAIGNS & BRAND WORK
Timeline
Generic

CASEY RIGGS

Walnut Creek,CA

Summary

Creative marketing and experiential producer blending brand strategy, campaign storytelling, and field execution to build unforgettable consumer moments. Proven success delivering audience-first work for Freeman, Red Bull, and iHeartMedia. Adept at turning brand vision into immersive experiences that resonate and convert. Passionate about shaping culture through smart, bold, human-centered marketing.

Results-driven professional committed to excellence in event management and exhibition coordination. Skilled in planning, designing, and executing high-impact exhibits that captivate audiences. Promotes team collaboration and adapts to changing needs, ensuring seamless event execution and client satisfaction.

Professional with deep expertise in event management and exhibitor coordination, skilled in orchestrating seamless event setups and fostering impactful client relationships. Focused on team collaboration and achieving results, adaptable to changing needs and highly dependable. Proficient in logistics planning, vendor management, and customer service, bringing strong organizational skills and positive attitude that employers value.

Experienced with event planning and display design to create compelling exhibitions. Utilizes strong organizational skills to manage logistics and timelines efficiently. Knowledge of client engagement strategies to build lasting relationships and ensure repeat business.

Overview

6
6
years of professional experience

Work History

Exhibitor Logistics Specialist & Event Producer

Freeman
10.2023 - 05.2025
  • Executed branded environments across 4,500+ exhibitors annually, translating trade show logistics into elevated consumer experiences.
  • Partnered with internal creative and production teams to align physical setup with strategic brand goals and visual identity.
  • Provided on-site support nationwide, enhancing cross-regional brand execution and client satisfaction.
  • Navigated time-sensitive deliverables while maintaining quality, consistency, and visual impact across events.

Promotions & Event Coordinator

Bonneville International
03.2023 - 10.2023
  • planned and launched promotions that spanned live concerts, festivals, on-air integrations, and digital content campaigns.
  • Collaborated with sponsors, talent, and DJs to design experiential touchpoints that elevated brand engagement.
  • Managed assets, vehicles, and logistics for street teams across 10+ regional activations per month.
  • Boosted sponsor recall and listener participation through strategic placement of branded content.

Bartender/Server

Taste Catering & Event Planning
06.2022 - 03.2023
  • Delivered luxury-tier beverage and hospitality service at client events for Google, Meta, JPMorgan, and more.
  • Supported premium pop-up experiences and off-site brand dinners, aligning service execution with client branding standards.
  • Assisted in fast-paced event setups, creating elevated service environments under tight turnaround windows.

Collegiate Marketer (Student Marketeer)

Red Bull North America Inc.
08.2021 - 06.2022
  • Engineered culturally relevant product moments across music festivals, college events, and student organizations.
  • Drove Red Bull visibility through grassroots sampling and creator/influencer partnerships within target communities.
  • Reported audience insights to local marketing and sales teams to inform regional brand strategy.
  • Increased student participation in Red Bull campus campaigns through 1:1 engagement and social tie-ins.

Sales & University Support

Red Bull North America Inc.
01.2021 - 08.2021
  • Produced brand-centric events and partnerships across campus life, club activations, and retail environments.
  • Collaborated with local sales teams to ensure Red Bull distribution aligned with event timing and visibility.
  • Served as a direct conduit between brand, student orgs, and retail points to expand brand presence on campus.

Brand Ambassador

Havas Street
12.2020 - 07.2021
  • Represented Beam Suntory spirits portfolio through nightlife activations, on-premise sampling, and brand education.
  • Delivered high-touch cocktail experiences and consumer engagement strategies tailored to nightlife and event settings.
  • Supported experiential marketing teams on setup, staffing, and consumer feedback capture.

Activations & Marketing Associate

iHeartMedia Inc.
02.2019 - 06.2020
  • Coordinated on-site activations at local concerts, community events, and music festivals for iHeartMedia stations.
  • Managed promotional gear, branded vehicles, and activation materials to ensure consistency across all events.
  • Interfaced with sponsors and attendees to promote advertiser campaigns and station identity in high-traffic areas.

Education

B.A. - Broadcast Journalism

San Francisco State University

A.A. - Print & Online Journalism

Diablo Valley College

Skills

  • Experiential Marketing & Live Brand Activation
  • Creative Strategy & Campaign Development
  • Consumer Engagement & Brand Storytelling
  • Cross-functional Team Leadership
  • Sponsorship Integration & Client Relations
  • Event Production & Promotional Logistics
  • Adobe Creative Suite
  • Google Workspace
  • Salesforce
  • Slack
  • Asana
  • Customer relations
  • Customer engagement
  • Guest assistance
  • Money handling
  • Excellent team player
  • Brand promotion

HONORS & MENTORSHIPS

Gold, Silver & Bronze Congressional Award Medal, SF Film Society Documentary Mentorship & IFF Intern, Contra Costa County Sheriff Search & Rescue Cadet of the Year

SELECT CAMPAIGNS & BRAND WORK

  • Red Bull Dance Your Style 2022 (San Francisco) – Supported production and audience engagement at the Bay Area regional qualifier of Red Bull’s global street dance competition; managed sampling logistics, crowd flow, and branded experience points.
  • Meta Executive Events (via Taste) – Delivered high-touch hospitality service at Meta’s internal summits, brand dinners, and immersive off-site gatherings.
  • IHeart Summer Jams – Executed sponsor-integrated station activations at multi-thousand-person music events, overseeing brand materials and on-site engagement.
  • SFSU Brand Day – Led Red Bull peer marketing campaign for San Francisco State University, executing product drops, influencer outreach, and live brand engagement across campus.

Timeline

Exhibitor Logistics Specialist & Event Producer

Freeman
10.2023 - 05.2025

Promotions & Event Coordinator

Bonneville International
03.2023 - 10.2023

Bartender/Server

Taste Catering & Event Planning
06.2022 - 03.2023

Collegiate Marketer (Student Marketeer)

Red Bull North America Inc.
08.2021 - 06.2022

Sales & University Support

Red Bull North America Inc.
01.2021 - 08.2021

Brand Ambassador

Havas Street
12.2020 - 07.2021

Activations & Marketing Associate

iHeartMedia Inc.
02.2019 - 06.2020

A.A. - Print & Online Journalism

Diablo Valley College

B.A. - Broadcast Journalism

San Francisco State University
CASEY RIGGS