Paula Casallas
Toronto,ON
Summary
Spearheaded product development and enhancement to maximize sales success. Talented coordinator, problem-solver and team leader with proven expertise in roadmapping effective plans. Conceptualize, test and improve strategies to attain targets with cost-effective approaches..Passionate about understanding customer needs, identifying opportunities, and delivering innovative solutions that drive business growth.
Overview
7
7
years of professional experience
1
1
Certification
Work History
International Logistics Coordinator
Vortex freight systems
Toronto
02.2024 - Current
- • Foster seamless collaboration among cross-functional teams—sales, marketing, operations, and finance— to synchronize logistics efforts with overarching business objectives.
- Negotiated rates with carriers for trucking services., ensuring cost-effective solutions were identified.
- Assisted in developing processes for receiving, storing and distributing materials according to established procedures.
- Analyzed data to identify cost savings opportunities in the logistics process.
OFFICE MANAGER / ADMINISTRATOR |
Avanti Landscaping
Toronto
02.2022 - 02.2024
- Analyzed market trends to identify opportunities for product development and growth.
- Developed customer segmentation models to facilitate effective targeting strategies.
- Coordinated the production of promotional materials, including brochures, flyers, and posters.
- Identified new channels for lead generation through social media outreach efforts.
- Established metrics for tracking ROI of various marketing initiatives.
Customer Service Associate
Vans of the wall
Toronto
09.2021 - 01.2022
- Demonstrated active listening skills when responding to customer questions and complaints.
- Maintained an organized system for tracking customer interactions and feedback.
- Tracked inventory levels of popular items to ensure availability for customers' orders.
- Delivered fast, friendly and knowledgeable service for routine questions and service complaints.
Account Coordinator Intern
Cultural IQ
Toronto
09.2021 - 12.2021
- Conducted market research to identify new opportunities for account growth.
- Analyzed data from various sources to inform decisions on client accounts.
- Researched industry trends and identified areas of improvement in existing processes.
- Assisted with the development of presentations for potential clients.
- Tracked project timelines and milestones to ensure successful completion.
ASSOCIATE POLITICAL CONSULTANT
CITAE Urban Consulting + Design
Bogota
02.2020 - 12.2020
- Conducted research on public policy issues and legislative initiatives.
- Provided strategic advice to clients on how to best position their interests in the political arena.
- Identified key contacts in the media, government, business, and non-profit sectors.
- Analyzed polling data to inform decision making around campaign strategy and messaging.
- Drafted reports outlining progress made towards achieving stated goals by a given deadline.
Researcher
Agricultural Assessment International S.A.S
Bogota
02.2019 - 04.2020
- Conducted literature reviews and synthesized research to identify gaps in knowledge and inform project objectives.
- Created databases for tracking research activities and results.
- Performed qualitative interviews with stakeholders to understand the needs of the target population.
- Organized focus groups to assess public opinion on specific topics.
- Adapted general research methodologies to meet project-specific requirements.
Intern Researcher
District Secretary For Economic Development
Bogota
07.2017 - 12.2017
- Assisted in the development of marketing campaigns by conducting market segmentation analyses.
- Compiled comprehensive reports on research findings for senior management review.
- Prepared presentations summarizing key insights from research projects.
- Provided support in developing test plans for usability studies of digital products.
Education
Postgraduate Certificate - Marketing Management
Humber College
Toronto, ON06-2022
Bachelor of Arts - Political Science
Universidad Del Rosario
Bogota, Colombia03-2019
Skills
● Product Strategy
● Product Development Lifecycle
● Adaptability
● Digital Tool Management for CRM Analysis
● Community Management
● Market Analysis
● Communication
● User Experience (UX) Design
● Negotiation
● Leadership
● Cross-functional Collaboration
● Time management
● Data Analysis
● Problem-solving
Certification
• Social Media Certification | HubSpot Academy | 2022-2024
• Google Ads and Google Analytics Certification | Google | 2022-2024
Timeline
International Logistics Coordinator
Vortex freight systems
02.2024 - Current
OFFICE MANAGER / ADMINISTRATOR |
Avanti Landscaping
02.2022 - 02.2024
Customer Service Associate
Vans of the wall
09.2021 - 01.2022
Account Coordinator Intern
Cultural IQ
09.2021 - 12.2021
ASSOCIATE POLITICAL CONSULTANT
CITAE Urban Consulting + Design
02.2020 - 12.2020
Researcher
Agricultural Assessment International S.A.S
02.2019 - 04.2020
Intern Researcher
District Secretary For Economic Development
07.2017 - 12.2017
Postgraduate Certificate - Marketing Management
Humber College
Bachelor of Arts - Political Science
Universidad Del Rosario
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