Caryn Pinto
Summary
Energetic and creative individual with passion for crafting engaging social media content and eye for visual storytelling. Well-versed in current social media trends and platform algorithms, with proficiency in content creation and graphic design tools. Capable of driving audience engagement and building brand presence through innovative and compelling content.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Social Media Content Creator
Faculty of Engineering and Architectural Science
05.2025 - Current
- Conducted social media and Google Analytics audits to inform strategy for MEIE and AERIAS campaigns.
- Developed an organic content strategy and platform-specific posting plan based on audience insights.
- Supported video production planning (shot lists, scripting, visuals) and repurposed past campaign assets.
- Collaborated on campaign rollout timelines and content briefs for faculty-wide engagement.
Sales Associate
Rogers Communications
01.2024 - 05.2025
- Delivered personalized customer solutions, consistently exceeding sales targets for devices and service plans.
- Promoted financial products like Rogers MasterCard with a 36.6% attach rate; won in-store contest 3x consecutively.
- Built strong customer relationships, enhancing loyalty and driving repeat business.
- Maintained in-depth product knowledge to support upselling and cross-selling initiatives.
Digital and PR Marketing Intern
Al-Futtaim
06.2024 - 08.2024
- Created and scheduled digital content across Instagram and LinkedIn for brand campaigns and internal communications.
- Supported PR efforts by drafting press releases and liaising with agency partners for coverage and event planning.
- Assisted in performance analysis using Google Analytics and platform metrics to guide content optimization.
- Conducted competitive audits to inform content positioning and digital strategy adjustments.
Sales Associate
Pandora
09.2023 - 12.2023
- Promoted seasonal campaigns and product launches through personalized customer experiences and upselling techniques.
- Collaborated with visual merchandising team to ensure promotional displays aligned with brand identity and drove in-store traffic.
- Captured customer insights to help inform product assortment decisions and marketing feedback loops.
- Supported clienteling initiatives by fostering brand loyalty through styling advice and CRM follow-ups.
Brand Marketing Intern
Chalhoub Group
05.2023 - 08.2023
- Supported 360° brand campaigns for luxury beauty and fashion clients, from influencer outreach to content planning.
- Coordinated with cross-functional teams on campaign execution across digital, retail, and PR channels.
- Contributed to trend research and marketing reports used in seasonal pitch decks and planning presentations.
- Monitored campaign KPIs and created wrap-up reports summarizing ROI and key insights.
Education
Bachelor of Science - Marketing Management And Research
Toronto Metropolitan University
Toronto, None05-2026
Skills
- Post-production video editing
- Social media campaign management
- Performance analytics monitoring
- Corporate strategic analysis
Certification
- Personal Financial Planning - McGill University- 2023
- SEO Certification - Ted Rogers Bootcamp -2024
- AEM Training - 2025
- Google Analytics Certification - 2025
Extracurricular activities
VP Corporate Relations – Global Management Student Association
Toronto Metropolitan University
- Led sponsorship outreach and secured 20% more funding year-over-year from industry partners for student initiatives.
- Developed branded collateral and coordinated integrated marketing efforts for events and conferences.
- Managed corporate communications and maintained long-term partnerships with companies like RBC and PwC.
- Oversaw planning and execution of large-scale networking events, building exposure for student-led initiatives.
Timeline
Social Media Content Creator
Faculty of Engineering and Architectural Science
05.2025 - Current
Digital and PR Marketing Intern
Al-Futtaim
06.2024 - 08.2024
Sales Associate
Rogers Communications
01.2024 - 05.2025
Sales Associate
Pandora
09.2023 - 12.2023
Brand Marketing Intern
Chalhoub Group
05.2023 - 08.2023
Bachelor of Science - Marketing Management And Research
Toronto Metropolitan University
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