Dynamic professional who is a connection expert, and is dedicated to enhancing team performance and achieving impactful results. Expertise in business, data analysis, technical skills, and financial models, bolstered by formal education and certifications in Data Science. Aims to cultivate a productive and enjoyable work atmosphere, while driving efficiency and purpose in all projects. Leadership style emphasizes integrity and consistent contributions over formal titles.
Overview
9
9
years of professional experience
7
7
Certifications
Work History
Founder, CEO, Managing Director
Cartier Design Ltd. / Cartier Marketing
Vancouver, Canada
07.2022 - 01.2025
As Founder and Strategic Lead of a full-service marketing agency, I owned all aspects of the business-from vision and strategy to execution and operations. I led cross-functional teams to drive growth and innovation for global brands and DTC startups, combining strategic foresight with hands-on leadership. Leveraging data analytics, predictive modeling, and advanced ad targeting, I informed key decisions, optimized performance, and expanded market reach.
Built and scaled a high-performance team from 3 to 33 across Vancouver and international markets, supporting growth initiatives in gaming, luxury, retail, and DTC ecommerce sectors.
Doubled client MRR from $800K to $1.6M in 3 months through operational overhaul, CX transformation, and sales process refinement for digitally native and omnichannel brands.
Generated $48K in revenue within 24 hours of launching a digital product in the gaming and creator economy space-using pricing psychology, funnel optimization, and performance media.
Drove 142% YoY revenue growth for a national retail brand by aligning financial modeling with merchandising strategy, creative direction, and full-funnel marketing execution.
Delivered creative and campaign work for global brands including Ferrari, Fairmont, PlayStation, and others-blending high-production content with revenue-focused strategy.
Store Manager
TELUS
Coquitlam & West Vancouver, Canada
07.2021 - 10.2022
Results-driven retail leader who scaled teams and drove top national store performance. Experienced in launching new locations, streamlining operations, and building community partnerships to strengthen brand impact.
Ranked Top 5 nationally within months by transforming underperforming stores into high-growth locations through team development, KPI alignment, and customer experience strategy.
Managed and scaled teams from 4 to 16, and 4 to 8 across Coquitlam and West Vancouver, leading hiring, coaching, and performance management while fostering a results-driven, collaborative culture.
Launched new retail locations and piloted operational innovations, improving sales velocity, reducing friction in frontline processes, and setting benchmarks adopted across the region.
Fostered community engagement by building partnerships with mall executives, Indigenous groups, and local initiatives-leading cleanup projects and hosting inclusive outreach programs that elevated the TELUS brand locally.
Regional Manager
The Upper Room Home Furnishings
Ottawa, Canada
08.2019 - 06.2021
Led sales, operations, and team growth for a luxury furniture retailer representing the world's top brands. Drove revenue growth and market expansion in East-Ottawa through data-informed decision-making, optimizing strategies, and implementing cross-functional leadership. Oversaw key brand and communication relationships to ensure seamless collaboration and elevate the customer experience.
Increased MRR from $360K to $800K+ in 8 months by refining sales processes and enhancing customer experience.
Scaled sales team from 5 to 12 and grew internal marketing and HR functions to support expansion.
Analyzed market data to optimize buying decisions and increase regional market share.
Experienced in tuning and optimizing professional sound systems for churches and live venues, specializing in Allen & Heath SQ5/6/7 consoles. Expert in using precise load and impedance calculations to ensure system reliability and prevent technical issues. Provides certification training to teams, combining hands-on expertise with data-driven methodologies to deliver exceptional audio quality.
Calibrated and maintained advanced audio systems using detailed measurements of loads, ohms, and signal flow to guarantee optimal performance and prevent equipment failures.
Delivered certification programs for technical teams, enhancing their proficiency with complex consoles and ensuring consistent, high-quality sound management.