Carter Henderson
CALGARY
Summary
Passionate marketing professional specializing in creating innovative and tailored campaigns, fostering partnerships, and amplifying brand presence. Committed to execution excellence and delivering premium and meaningful brand experiences.
Overview
3
3
years of professional experience
Work History
Student Marketeer Team Lead
RED BULL
02.2022 - Current
- Successfully interviewed, trained, and integrated 10 new student marketers during my tenure as team lead. In addition to overseeing the onboarding process, I played a pivotal role in enhancing overall team performance through regular coaching, constructive feedback, and skill development opportunities. This contributed to continuous improvement and increased effectiveness across the entire team.
- Fostered impactful relationships with over 30 diverse student groups across multiple campuses, strategically aligning Red Bull with the unique interests and passions of each. Through collaborative initiatives and innovative events, achieved measurable increases in brand visibility and engagement metrics, showcasing Red Bull's commitment to the dynamic spirit of student life.
- Collaborated seamlessly with on and off-premise sales managers to develop and implement optimized sales support initiatives. These initiatives not only strengthened the impact of Student Marketers in key accounts but also led to a notable increase in sales and improved brand visibility.
- Actively tracked and analyzed targets, employing a strategic approach to shift planning and scheduling. By considering key factors and making timely adjustments, I consistently aligned missions with targets, ensuring successful goal attainment.
Regional Event Lead
RED BULL
03.2023 - Current
- Spearheaded the development and execution of consumer collecting strategies at regional Red Bull-owned events, emphasizing sampling to cultivate brand love and transform it into can love among attendees, contributing to measurable and sustained brand growth.
- Strategically identified third-party opportunities to connect with new users, maximizing brand visibility and creating memorable experiences that resonated with entry point consumers.
- Forged a strategic partnership with a third-party festival group, leading planning and execution for two major events. Tapped into an underutilized university market, engaging 3,000+ collegiate consumers. Enhanced brand image and expanded reach in both festival and university scenes, establishing a meaningful connection with the target audience.
- Coordinated the use of appropriate infrastructure at third-party events, guaranteeing that all elements adhered to brand standards for premium execution.
- Summarized feedback and key learnings from each executed event, contributing valuable insights for the brand.
Student Marketeer
RED BULL
09.2021 - 01.2022
- Represented the brand in a premium manner during daily interactions with consumers, increasing brand image and enhanced understanding of Red Bull products on campus and in the region.
- Developed and implemented customized and innovative marketing plans to reach new consumers in diverse occasions, actively encouraging product trial and fostering the expansion of the user base.
- Played a key role in creating memorable brand experiences for consumers at Red Bull events, contributing to heightened brand loyalty, increased consumer satisfaction, and positive feedback.
- Collaborated with sales to successfully open new distribution points for Red Bull on campus and beyond. Ensured flawless execution of defined store standards, resulting in increased product availability, visibility, and sales.
Bartender
THE CANADIAN BREWHOUSE
02.2022 - Current
- Crafted unique and enjoyable experiences for customers through personalized service and adapting to individual preferences to ensure each visit was memorable.
- Cultivated strong and genuine connections with patrons by engaging in friendly and personable interactions, creating a welcoming atmosphere that fostered repeat business.
- Prioritized and managed time effectively during high-traffic periods, ensuring prompt and efficient service without compromising the quality of customer interactions.
- Collaborated with fellow bartenders and staff to ensure a cohesive and efficient work environment, contributing to a positive team dynamic that translated into a better overall customer experience.
Educator
LULULEMON
06.2022 - 01.2024
- Cultivated strong customer relationships by providing personalized experiences, demonstrating excellent communication skills.
- Contributed to the successful execution of successful in-store events, seamlessly integrating brand messaging and creating engaging customer experiences.
- Showcased adaptability and problem-solving abilities by effectively handling unexpected challenges during events and finding quick solutions in a fast-paced retail environment.
- Collaborated with team members to achieve store goals, contributing to a positive and cohesive work environment.
Bartender/ Server
EARLS KITCHEN AND BAR
01.2021 - 02.2022
- Cultivated a keen ability to understand and cater to the specific preferences of each table, striving to make every visit a unique and unforgettable experience.
- Communicated seamlessly with kitchen staff, bartenders, and fellow servers, and management, ensuring efficient service and maintaining a positive and cohesive team environment.
- Effectively addressed customer concerns and resolved issues to ensure a positive dining experience, showcasing problem-solving skills and maintaining guest satisfaction.
Education
Bachelor of Business Administration - Marketing
Southern Alberta Institute of Technology
12.2024
Timeline
Regional Event Lead
RED BULL
03.2023 - Current
Educator
LULULEMON
06.2022 - 01.2024
Student Marketeer Team Lead
RED BULL
02.2022 - Current
Bartender
THE CANADIAN BREWHOUSE
02.2022 - Current
Student Marketeer
RED BULL
09.2021 - 01.2022
Bartender/ Server
EARLS KITCHEN AND BAR
01.2021 - 02.2022
Bachelor of Business Administration - Marketing
Southern Alberta Institute of Technology
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