Carrie Weldrick

• Built and led a successful sales team by providing motivational coaching and performance-based incentives.
• Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
• Established and monitored key performance indicators (KPIs)
• Developed commission framework
• Identified and implemented field Marketing requirements
• Played key role in implementation of CRM tool enhancing overall efficiencies
• Oversaw the development of the training curriculum and onboarding process
• Established a consistent pipeline of new leads through networking events, trade shows, and industry conferences.
• Achieved a remarkable 26% growth in the PCC business during a transitional year
• Provided insight and analysis for the evaluation or market expansion opportunities

Sales Team Lead Ontario

• Effectively managed and directed Team Ontario, setting sales targets and creating annual operational plans to develop the sales team.
• Successfully achieved aggressive referral targets, setting an RHS Ontario record

Senior Account Representative

• Consistently met and exceeded sales targets, regularly achieving top 5% performance Nationally
• Established strong relationships with primary decision makers
• Liaises effectively with internal stakeholders to ensure that customer's needs and expectations are exceeded
• Presents solutions to challenges and new and innovative thinking to further evolve and grow the business within Ontario

• Owner of portfolio of Over the counter (OTC) brands ($11M), reporting directly to President
• Successfully managed retail broker relationship, National Key accounts, and logistics partner via excellent interpersonal skills
• Annually grew WPCC's #1 OTC brand gross sales by minimum 5%, on a conservative budget via strategic sales and marketing plans
• Led cost savings and price increase initiatives contributing to well over $100,000 in annual savings
• Launched re-branding of two of WPCC's top OTC product(s), as well as website, ensuring search engine optimization and social media presence
• Led RFP process for Canadian OTC portfolio.

• Owner of competitive brands ($120M), reporting to the Director of Marketing
• Built and executed the 2011 Communication Strategy for newly acquired brand (Spitz)
• Led the Business Review Process providing key learning, analysis and insights to facilitate the development of the 3-5 year Strategic Business Plan
• Built and maintained strong cross functional and agency relationships to ensure projects completed on time, budget, and with optimal effectiveness
• Directed the production of mass and grassroots tactics, communication and budget management
• Managed and mentored assistant marketing manager.

• Effectively managed a multitude of accounts, diverse in nature and geography, contributing to overall successful business operations, growing territory beverage volume by minimum of 8% annually
• Successfully executed account specific programs, driving new sales, brand awareness and contributing to the evolution of procedural guidelines for foodservice National Sales team
• Established strong relationships with internal and external stakeholders to achieve business objectives.