Carrie Oehm
Old Toronto
Summary
Sports marketing and content leader with 10+ years experience at major sports networks, prominent sports startups & with athlete social media channels.
Overview
8
8
years of professional experience
Work History
Social Media Strategist
The SpringHill Company
2023.03 - Current
- Lead social strategy for NBA and WNBA content for Google Pixel US
- Strategize, pitch and direct social-first content with Team Pixel talent: Giannis Antetokounmpo, Jimmy Butler, Druski, Joel Embiid, Jalen Green, Candace Parker, Kelsey Plum, Richard Jefferson, Taylor Rooks, Koolmac, Mo Bamba, & more.
- Have created and executed campaign social rollouts for the '23 NBA Playoffs, '23 WNBA Season Tip-Off, '23 WNBA All-Star Weekend, '23 WNBA Finals, & the '23-'24 NBA Season Tip-Off.
- Had over 15 talent posts go live during the '23-'24 NBA Tip-Off campaign that averaged a 9% ER, grew the Pixel audience by 10K. Druski, Jimmy Butler & Giannis Antetokounmpo & Kelsey Plum's posts outperformed their previous 2-3 branded posts by 2x.
Lead, Social Media and Athlete Content Marketing
NBA Top Shot
2021.09 - 2022.11
- Brand, Athlete & Content Marketing
- Created and implemented NBA Top Shot's social strategy & brand voice
- Led a team of social media managers, strategists, coordinators, interns, and video editors
- Managed, directed and produced all production shoots
- Led content marketing for all athlete campaigns across all social media platforms: Magic Johnson, Klay Thompson, Sue Bird, Sylvia Fowles, Jalen Green, Cade Cunningham, etc.
Digital Host and Producer
blogTO
2017.09 - 2022.01
- Produced and hosted original and branded content for all social media channels
- Created branded content for brands: Maple Leafs Sports & Entertainment, Warner Bros. Canada, top alcohol brands in Canada, etc
- Pitched and developed content series
Lead, Social Media and Branded Content
The GIST
2019.07 - 2021.09
- Launched The GIST USA social channels
- Grew the audience by 150K organically with an audience of 96% female sports fans
- Managed a team of social media managers, coordinators and interns
- Developed and implemented the social media strategy, brand look and brand voice
- Led and managed all branded content on social media
Associate Producer
Sportsnet
2017.03 - 2019.06
- Produced, wrote and created content for Sportsnet's flagship sports highlight show Sportsnet Central
- Pitched and developed social-first content series
Story Editor
TSN
2015.08 - 2017.05
- Produced, wrote and created content for TSN's flagship sports highlight show SportsCentre
Education
Diploma - Television And Radio Sports Broadcasting
The College of Sports Media
Toronto, ON06.2015
Skills
- Content Marketing
- Social Media Marketing
- Social Media Strategy
- Influencer Marketing
- Branded Content Marketing
- Directing and Producing
Timeline
Social Media Strategist
The SpringHill Company
2023.03 - Current
Lead, Social Media and Athlete Content Marketing
NBA Top Shot
2021.09 - 2022.11
Lead, Social Media and Branded Content
The GIST
2019.07 - 2021.09
Digital Host and Producer
blogTO
2017.09 - 2022.01
Associate Producer
Sportsnet
2017.03 - 2019.06
Story Editor
TSN
2015.08 - 2017.05
Diploma - Television And Radio Sports Broadcasting
The College of Sports Media