Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Carolyn C MacDonald

Rines Creek,NS

Summary

Proactive and achievement-oriented Category Manager bringing 8 years of marketing and leadership experience with motivation of helping equestrian clientele. Develops and executes category strategies, negotiates supplier contracts and conducts supplier business reviews. Improves company profitability, asset management, performance and supports improved customer delivery. Articulate communicator, natural leader and organized manager.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Atlantic Regional Marketing Manager

Trajectory Beverage Partners
10.2017 - Current
  • Plan and implement strategic marketing activities for the four Atlantic provinces
  • Set sales targets and forecast sales for upcoming Fiscal Year
  • Collaborate with brand team and sales representative to determine effectiveness of programs in the Atlantic provinces
  • Coordinate all submissions for product tenders for the Atlantic provinces
  • Implement launch plan of new products Identify competitors and review their marketing and sales activities
  • Review and evaluate possible opportunities in the market

Secretary

Horse Trials Nova Scotia
01.2015 - 12.2022
  • Worked as part of a team to run sanctioned horse shows in Nova Scotia Coordinated & promoted upcoming events through print and digital media efforts
  • Launched full branding plan including a new logo and a promotional strategy using multiple social media platforms
  • Promoted the growth of the sport of Eventing in Nova Scotia

Sales & Marketing Coordinator

Kirkwood Diamond Canada
06.2014 - 10.2017
  • Coordinated marketing activities for 50+ brands in the four Atlantic Provinces and Quebec
  • Managed supplier-agent relationships with high attention to detail
  • Adapted to changes through company merger and took on new responsibilities when asked Created bi-monthly sales and promotion reports for suppliers and sales managers
  • Liaised with brand managers in Ontario in order to implement brand strategies
  • Created promotional plans to launch new brands into market

Certified Instructor

Pinehill Equestrian Centre
01.2009 - 01.2017
  • Teach lessons to beginners in groups of 6 students
  • Organize lesson plans and carried out activities
  • Communicated to promote learning and safety of all students
  • Promoted safe learning environment and enthusiastic learning

Teaching Assistant

Dalhousie University
09.2014 - 05.2015
  • Core Business Applications Worked with Microsoft Office and SAP Enterprise Resource Planning
  • Revised student assignments and created assignment solutions
  • Worked in a classroom environment and helped students understand course content

Business Analyst

Canadian Red Cross
06.2013 - 08.2013
  • National Mentorship Program Wrote and submitted funding proposals bi-weekly Identified and analyzed customer targets
  • Used email marketing to promote online courses
  • Designed multiple promotional tools (advertisements, emails, posters)
  • Conducted promotional meetings with business customers
  • Used Microsoft Office daily to complete tasks (Word, Excel, Publisher, Visio, etc.)
  • Promoted upcoming fundraising events through networking and social media tools

Events and Communications Specialist

Dalhousie University
09.2012 - 12.2012
  • Managed social media platforms (Facebook, Twitter)
  • Wrote spotlight for weekly e-bulletin Created database of past BCOMM, BMGMT, and MBA graduates
  • Worked as part of a team to create Co-op Orientation Workbook
  • Contributed materials to MCS Annual Report Updated website content for launch of new website
  • Promoted upcoming events through social media, bulletin boards, white boards, posters, and word-of-mouth
  • Initiated YouTube channel and updated video footage to online storage
  • Created guidelines for social media management for use in future co-op placements

Program Assistant

Junior Achievment Of Nova Scotia
01.2012 - 04.2012
  • Updated volunteer registry in database
  • Designed newsletters and invitations using Constant Contact
  • Constructed and distributed surveys using Survey Monkey
  • Managed social media platforms with daily posting to Facebook, Twitter, and LinkedIn
  • Delivered presentations to Grade 6 and Grade 9 classrooms in N.S
  • Contacted schools in HRM to promote JA programs
  • Contributed to event organization and management during trade fair events

Education

Bachelor of Commerce -

Graduate - Commerce

Dalhousie University
Halifax, NS
05.2014

High School Diploma -

Dartmouth High School
Dartmouth, NS
06.2010

Exchange Term - Business

Jönkoping International Business School
Sweden
2010

Skills

  • Launch New Products
  • Marketing Plan Development
  • Data Analysis
  • Vendor Relations
  • Corporate Communications
  • Promotional Events
  • Sales Tracking
  • Category Development
  • Microsoft Office

Certification

  • Certified Instructor, Equestrian Canada - 2008

Timeline

Atlantic Regional Marketing Manager

Trajectory Beverage Partners
10.2017 - Current

Secretary

Horse Trials Nova Scotia
01.2015 - 12.2022

Teaching Assistant

Dalhousie University
09.2014 - 05.2015

Sales & Marketing Coordinator

Kirkwood Diamond Canada
06.2014 - 10.2017

Business Analyst

Canadian Red Cross
06.2013 - 08.2013

Events and Communications Specialist

Dalhousie University
09.2012 - 12.2012

Program Assistant

Junior Achievment Of Nova Scotia
01.2012 - 04.2012

Certified Instructor

Pinehill Equestrian Centre
01.2009 - 01.2017

Bachelor of Commerce -

Graduate - Commerce

Dalhousie University

High School Diploma -

Dartmouth High School

Exchange Term - Business

Jönkoping International Business School

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