CAROLYN HOEHNER
Los Angeles,CA
Summary
Sales and customer success professional with 7+ years of experience, excelling in client relationship management and cross-functional collaboration. Demonstrates a strong ability to analyze client needs, identify expansion opportunities, and strategize to reduce churn. Known for fostering strategic relationships across various corporate levels and thriving in fast-paced environments. Has a proven track record in consultative selling and customer success, backed by a history of achieving ambitious revenue goals.
Overview
8
8
years of professional experience
Work History
Strategic Account Director, Client Success
BoomPop, Inc.
06.2024 - Current
- Closed new business to target clients while focusing on upselling and retention for current clients
- Negotiated and closed BoomPop's first enterprise software deal to a Fortune 500 company, positioning BoomPop on a new tier of start-up growth
- Consulted with customers about their internal and marketing event strategies, creating event budgeting guidance, creative direction, and event strategy to help business goals such as retention, employee satisfaction, and other KPIs.
- Formulated monthly and annual sales and account goals to achieve preset revenue targets.
- Collaborated with sales support, client services and operations colleagues to deliver superior client service and maintain mutually beneficial relationships.
Enterprise Account Director
Duarte Communications Inc.
11.2020 - 12.2023
- Achieved $1M annual revenue goal across 30 enterprise accounts through successful negotiation and closing of complex deal sizes over $100,000
- Acted as a trusted advisor, leveraging customer research and conversations to identify relevant new business opportunities
- Worked closely with Marketing, Product, Operations, and Customer Support to execute B2B strategy for pipeline generation
- Integrated clients' key metrics with their learner satisfaction and forecasting data when presenting the value of Duarte to executives and a C-level audience
- Leveraged Salesforce and LinkedIn Sales Navigator to develop and implement strategic account plans resulting in an 18% increase in annual sales revenue
- Promoted from Customer Success Manager to Account Director in the first year due to the effective design and execution of new sales strategies for a key Fortune 500 account, leading to an annual growth rate of 140%
- Developed and implemented client retention strategies to maintain strong relationships with key stakeholders and ensure long-term customer satisfaction
Events & Programs Coordinator
The John F. Kennedy Center for the Performing Arts
12.2019 - 09.2020
- Managed event logistics for the Kennedy Center's performance season, including over 30 annual large-scale performances on the Kennedy Center's main stage
- Coordinated travel, accommodations, and hospitality for visiting arts companies and celebrity artists
- Worked cross-functionally with center departments, including PR, marketing, and fundraising to promote events and engage audiences
- Successfully managed a programming budget
Communications and Events Manager
The Washington Jewish Film & Music Festival
01.2018 - 12.2019
- Event production for over annual film screenings, concerts, and special events annually
- Developed and executed grassroots marketing strategies to increase community participation
- Partnered with businesses, embassies, and synagogues to increase funding, promote festival events, and strengthen audience engagement
- Recruited, trained, and managed 50 community volunteers, 10 part-time staff, and 2 interns
Education
B.A. - Theater and Dance, English Literature
James Madison University
Harrisonburg, VA05.2014
Skills
- Salesforce, LinkedIn Sales Navigator, HubSpot, PPT & presentation design, Microsoft Office & Google Suite
- Customer success, customer service, writing, contracts and proposal writing
- Learning strategies, event programming, negotiation, sales, change management, relationship management
- Writing, communication, public speaking, facilitation
- 200-hour certified yoga teacher
Timeline
Strategic Account Director, Client Success
BoomPop, Inc.
06.2024 - Current
Enterprise Account Director
Duarte Communications Inc.
11.2020 - 12.2023
Events & Programs Coordinator
The John F. Kennedy Center for the Performing Arts
12.2019 - 09.2020
Communications and Events Manager
The Washington Jewish Film & Music Festival
01.2018 - 12.2019
B.A. - Theater and Dance, English Literature
James Madison University
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