Caroline Willingham
San Francisco
Summary
Marketing professional prepared to drive data-driven decisions within dynamic marketing teams. Proven track record of extracting valuable insights from marketing data to inform strategy and improve campaign outcomes. Known for strong team collaboration and delivering results in fast-paced environments, utilizing expertise in data analytics and market research to adapt to changing needs.
Overview
5
5
years of professional experience
Work History
Sales Development Representative
Contentsqaure
01.2025 - Current
- Prospected and engaged C-level and VP stakeholders at enterprise and mid-market companies through cold calls, personalized emails, and LinkedIn outreach.
- Educated prospects on Contentsquare’s Digital Experience Analytics platform, effectively articulating how features like auto-capture, session replay, and zone-based heatmaps solve specific UX, conversion, and performance issues.
- Qualified leads based on pain points around high bounce rates, unclear conversion funnels, and limited visibility into customer behavior, positioning Contentsquare as a solution to drive digital growth.
Senior Marketing Analyst
Williams Sonoma Inc., Pottery Barn
12.2023 - Current
- Boosted email marketing conversion rate by 14% MoM by applying learnings from analysis of daily performance reporting
- Supported a 108% increase in revenue by implementing A/B testing strategies
- Projected and managed the monthly email budget, accounting for variations between forecasted trends & actual outcomes
- Streamlined collaboration across all 8 William Sonoma Inc. brands with creation of a cross functional communication channel
Marketing Analyst
Williams Sonoma Inc., Pottery Barn
01.2022 - 12.2023
- Led weekly cross-functional meetings to discuss project status and strategy for execution
- Drove 58% improvement in email performance by compiling and analyzing data quarterly & during peak holiday seasons
- Managed and executed various projects aligning with annual marketing roadmaps.
- Increased customer conversion rate by 40% through cross functional collaboration on brand awareness enhancements.
Marketing Manager
Crescent Heights
01.2021 - 01.2022
- Directed the marketing department throughout California across multiple properties, defining objectives and setting KPI goals
- Strategically crafted marketing budgets annually to ensure allocation for new development and key networking events
- Kept budgets in line/on track by managing marketing expenditures, handling invoices, and tracking all marketing/company
- Managed and executed PR initiatives, media and influencer engagement strategies.
- Reviewed and optimized SEO, PPC, and other digital advertising campaigns such as a multi-platform online advertising campaign on Yelp, Google, and ILS listings sites
Leasing Agent
Crescent Heights
06.2020 - 12.2020
- Achieved a 92% occupancy rate for over 750 units by developing effective follow-up protocols to ensure success for an understaffed leasing team
- Created proposals for the marketing department on promoting and advertising properties.
- Effectively sold the properties branded lifestyle by managing the company website and scheduling & conducting private showings
- Configured & managed scheduled communications with residents & prospects to provide updates & maintain relationships.
Marketing & Events Coordinator
Crescent Heights
12.2019 - 06.2020
- Developed and implemented annual marketing plans adhering to budget restrictions
- Tracked, monitored, and reported on lead sources, traffic, and campaign effectiveness
- Conducted weekly marketing meetings and provided executive level updates on campaign progress and metrics
- Orchestrated and attended 4 networking events a month for up to 1,100 attendees
Education
Bachelor of Business Administration - Marketing
The University of Mississippi, School of Business
Oxford, MS05.2019
Skills
- Lead qualification
- CRM management
- Email outreach
- Adobe analytics
- Event marketing
- Web analytics tracking
Timeline
Sales Development Representative
Contentsqaure
01.2025 - Current
Senior Marketing Analyst
Williams Sonoma Inc., Pottery Barn
12.2023 - Current
Marketing Analyst
Williams Sonoma Inc., Pottery Barn
01.2022 - 12.2023
Marketing Manager
Crescent Heights
01.2021 - 01.2022
Leasing Agent
Crescent Heights
06.2020 - 12.2020
Marketing & Events Coordinator
Crescent Heights
12.2019 - 06.2020
Bachelor of Business Administration - Marketing
The University of Mississippi, School of Business
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