Summary
Overview
Work History
Education
Skills
Websites
Languages
Timeline
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CAROLINE SHENODA

Winnipeg,MB

Summary

Product Manager with 5 years of experience in roadmap development, market research and data analysis. Highly skilled in identifying opportunities to maximize revenue and improve user experience. Successful track record in product launch and market penetration. Strong background in science and software development, enforcing both a quantitative and qualitative approach to product development.

Overview

5
5
years of professional experience

Work History

Product Manager

FutureMoney
04.2023 - Current
  • Spearheading product and project management initiatives at a pre-seed startup revolutionizing the Junior Roth IRATM
  • Partnered with marketing in strategizing and executing successful launch, resulting in a 168% increase in customer acquisition within the first 6 months
  • Conducted market research to analyze trends and the competitor landscape, interviewed 20+ users and leveraged data-driven insights to shape product decisions

Product Manager

Local Logic
04.2022 - 04.2023
  • Led the transformation of a legacy product through re-platforming, leveraging data- driven insights to optimize user experience and drive a 15% increase in retention; recognized with the esteemed Products That Count award for innovation and impact
  • Orchestrated the development and launch of a new SDK product to showcase neighbourhood demographics; generated a 10% uplift in MRR in 3 months

Product Manager

Moka Financial Techonologies (Acquired By Mogo)
01.2022 - 04.2022
  • Researched & delivered a premium bundle subscription of 3 new products (bill negotiation, debt manager & financial coach), which increased revenue by 43% & saved users an average of $240 annually
  • Lead the team responsible to launch Moka's investment product in the European market, increasing engagement by 27%
  • Improved billing efficiency in Moka's European operation by 50% by connecting to user bank accounts via SEPA Direct Debit instead of cards (Card Direct Debit). Directed a team aligning Moka's technology with Mogo's mobile application to launch MogoTrade, a new stock trading app
  • Monitored market trends and competitor performance and analyzed gaps to update product & promotional strategies to maximize sales
  • Assessed 3rd party technology vendors to enhance product experience

Associate Development Manager

Moka Financial Technologies (Acquired By Mogo)
01.2020 - 01.2021
  • Oversaw all Moka initiatives from solution design to launch. Led engineering team timelines & resource allocation
  • Developed business case and restructured release cycle to include more time for QA, which reduced crash reports by 25%
  • Coordinated a team of mobile frontend, server & web programmers to successfully rebrand from Mylo to Moka and launch in France
  • Improved operational efficiency by 94% through implementation of a new system for managing subscriptions & billing
  • Filing for tax credit financing (SR&ED) and research funding (IRAP) to support research & development efforts

Project Manager

Guaranà Technologies
01.2019 - 01.2020
  • Reduced overall product development costs by 15% across projects by using scope reduction techniques
  • Managed customer relationship & satisfaction
  • Developed intricate delivery timelines to optimize release cycles, reducing MVP delivery times by 20%

Education

Bachelor of Science - Software Engineering

McGill University
12.2018

Skills

  • Market research & trend analysis
  • Data analysis & interpretation
  • Stakeholder management
  • A/B testing
  • Agile & scrum

Websites

Languages

English
French
Arabic

Timeline

Product Manager

FutureMoney
04.2023 - Current

Product Manager

Local Logic
04.2022 - 04.2023

Product Manager

Moka Financial Techonologies (Acquired By Mogo)
01.2022 - 04.2022

Associate Development Manager

Moka Financial Technologies (Acquired By Mogo)
01.2020 - 01.2021

Project Manager

Guaranà Technologies
01.2019 - 01.2020

Bachelor of Science - Software Engineering

McGill University

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CAROLINE SHENODA