Caroline Koskie
Toronto,ON
Summary
Passionate and solution-driven professional with dynamic experience in marketing, communications, sales, and revenue operations within the SaaS technology and entertainment media sectors. Success in building strong relationships to drive strategic revenue initiatives and further business development partnerships. Specialist in developing innovative strategies to align company values and revenue goals through project management and cross-functional communication within organizations and with high-priority clients. Motivated by branding partnerships and community program coordination. As a community involvement advocate and a 200-hour Certified Yoga Teacher, I seek collaborative environments that foster growth and community impact and aim to gain exposure to brand management and community program coordination.
Overview
12
12
years of professional experience
Work History
Sales Enablement Specialist
Clio- Legal Software Technology
2022.02 - 2023.12
- Supported and led the implementation of new communication strategies to streamline efficiency and alignment across revenue-influencing departments
- Developed an organizational intake process leveraging a project management tool to capture department alignment across revenue-influencing departments
- Led 1 on 1 sales coaching and training development for new sales reps and strategic segments, centralized training materials, and revenue priority items
- Cross-functional department communicator and liaison across Revenue Operations, Sales, Marketing, Product Development, and Customer Success teams to identify the highest-impact content for sales reps and operational alignment
- Success leading teams to identify the highest-impact content for revenue-facing representatives and operational alignment.
Part-Time Volunteer - Studio Supervisor & Content Creator
Vibe Ten Studio- Yoga Studio
2023.06 - 2023.11
- Front-of-house studio operations for daily fitness classes
- Facilitate and demonstrate best training practices for new energy exchange volunteers
- Receptionist, shift supervisor; and customer service tasks
- Supervise payment and business operations via the CRM Wellness Living software database
- Stocking and maintaining product inventory when needed
- Develop social media advertising and promotional video and photography content for community projects.
Account Representative
Clio- Legal Software Technology
2020.12 - 2022.02
- Managed full outbound sales cycle, identifying high-value prospects, crafting sales techniques, and building relevant strategic partnerships directly contributing to overall business growth
- Generated multi-product opportunity execution through outbound hunting, deep discovery, payment analysis, and upselling assessment of 200+ integration software
- Developed creative email marketing campaigns to personalize outreach based on lawyer persona and pain points to position value throughout product demo meetings
- Consistently exceeding daily, weekly, monthly, and quarterly KPIs (meetings booked, dials, talk time, email blasts, demos run, revenue targets).
Account Executive
TouchBistro
2018.10 - 2020.04
- We have consistently achieved quarterly target attainment despite the downturn within the restaurant industry as a result of COVID-19
- Identified key business needs and ran tailored online demonstrations for both marketing and self-generated prospects
- Utilized 3rd party integrations, 7shifts, and TB reservations, calculating the ROI with the prospect to maximize resources and limit overhead and bottlenecks
- Managed pipeline in Salesforce (scheduling tasks, follow-ups, identifying the realistic close date, and deal value)
- Cross-collaboration to influence deal retention and likelihood to close (Payment Specialists, Restaurant Specialists)
- Identifying opportunities and utilizing competitors' analysis kill shots to drive value with every touchpoint.
Distribution, Marketing, and Production Intern
9 Story Media Group
2012.04 - 2018.11
- Primary point of contact for potential buyers, to strengthen our mission, knowledge, and connections within targeted territories
- Maintain and review submissions for new client 3rd party acquisition titles in evaluation to ensure brand partnership relevance
- Acted as point of contact for clients and internal departments to streamline specific sales and marketing inquiries
- Organized meetings for European and South American clients and provided appropriate branding and promotional materials for upcoming television markets and conferences (MIPCOM, MIP JR, etc)
- Assisted in implementing strategic movements for social media accounts including drafting and designing detailed monthly social media content.
Sales Coordinator
THP Marketing Agency
2018.01 - 2018.09
- Supported the Account Executive team, generating a high volume of new business prospects for Food & Beverage, Fashion, Beauty, and Personal Care care verticals
- Daily high-volume outreach and cold calling agencies and prospects across North America, primarily the United States market
- Deliver THP value proposition to potential prospects via cold outreach
- Qualify new prospects and assist in high-volume 150/ week lead generation
- Secured Tim Horton's as a prospect through cold pitching and multi-threading in-house media team.
Education
Certificate - Digital Marketing
BrainStation
Toronto, ON04.2024
RYT 200 Hrs-Yoga Teacher Certificate -
School Yoga Institute- RYS 200 Hrs Yoga Alliance Certified
08.2023
Bachelor of Arts Honors -
Queen's University
Kingston, ON06.2017
Secondary Education -
Bayview Glen Independent School
Toronto, ON06.2012
Skills
- Negotiation
- Solution-oriented
- Creative Dynamic Thinking
- Leadership
- Yoga Teacher Certified
- Digital Marketing
- Self-motivated
- Brand Management
- Collaborative
- Effective Cross-functional Communicator
- Project Management
- Ambitious
- Detail Oriented
- Centralized Document Management
Languages
English
Native or Bilingual
French
Professional Working
Personal Information
Title: Sales, Communications, and Creative Marketing Professional
Awards
Honour Roll Certificate 2012
Volunteer Experience
- Sweat & Tonic Fitness, Toronto, ON, Sweat Equity Volunteer, 03/01/24, 06/30/24
- VibeTen Studio, Toronto, ON, Energy Exchange Volunteer, 06/01/23, 11/30/23
- Kingston Canadian Film Festival, Kingston, ON, Hospitality Intern, 02/01/17, 04/30/17
- TIFF Toronto International Film Festival, Toronto, ON, Festival Volunteer, 09/01/15, 09/30/17
References
AVAILABLE UPON REQUEST
Timeline
Part-Time Volunteer - Studio Supervisor & Content Creator
Vibe Ten Studio- Yoga Studio
2023.06 - 2023.11
Sales Enablement Specialist
Clio- Legal Software Technology
2022.02 - 2023.12
Account Representative
Clio- Legal Software Technology
2020.12 - 2022.02
Account Executive
TouchBistro
2018.10 - 2020.04
Sales Coordinator
THP Marketing Agency
2018.01 - 2018.09
Distribution, Marketing, and Production Intern
9 Story Media Group
2012.04 - 2018.11
Certificate - Digital Marketing
BrainStation
RYT 200 Hrs-Yoga Teacher Certificate -
School Yoga Institute- RYS 200 Hrs Yoga Alliance Certified
Bachelor of Arts Honors -
Queen's University
Secondary Education -
Bayview Glen Independent School
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