CAROLINE HENN
San Francisco,CA
Summary
Resilient, teamwork-orientated, and high achieving marketing professional experienced in data analytics, managing partner relations, and developing end-to-end consumer experiences that drive brand equity.
Overview
7
7
years of professional experience
Work History
SENIOR ASSOCIATE MARKETING MANAGER
Trinchero Family Estates
02.2025 - Current
- Drove strategic planning and execution for Bandit Wines, leading omnichannel marketing efforts—including digital media, retail promotions, and experiential activations—resulting in increased brand awareness and velocity.
- Partnered with sales, innovation, and trade teams to support Sutter Home brand growth, ensuring seamless alignment across national campaigns, product launches, and retail programming.
- Utilized consumer insights, category data, and competitive analysis to inform brand positioning and optimize marketing strategies, contributing to portfolio innovation and long-term brand health.
ASSOCIATE BRAND MANAGER
Treasury Wine Estates
01.2024 - 02.2025
- Enhanced brand visibility with innovative in-store promotions, eye-catching POS, and unique partnerships (UFC, NBCUniversal, Solo Stove, etc.).
- Managed $8 million brand budget, evaluating marketing investments using monthly KPI metrics.
- Strategized and implemented launch plans for five new product initiatives.
- Collaborated with the Winemaking Team to develop and refine three unique red wine blends, ensuring each one offered distinct flavor profiles, while maintaining consistent quality and market appeal.
ASSISTANT BRAND MANAGER
E&J Gallo Winery
05.2023 - 12.2023
- Supported in the execution of High Noon's $20MM media plan, which garnered over 625MM impressions and reached 72% of consumers from target demographics.
- Ensured channel tactics were consistent with brand equity, and developed channel playbooks and brand standards accordingly.
- Managed relations with external agencies and partners to execute brand initiatives and programs, including High Noon's college football program and national partnership with Barstool Sports.
- Used portfolio roles to screen for opportunities, both strategically and tactically.
MARKETING SPECIALIST
E&J Gallo Winery
06.2021 - 05.2023
- Managed marketing asset development and deployment for seven luxury wine brands.
- Developed best-in-class briefing mechanisms to scale product launches over time, given feedback from the market and consumers.
- Led the New Product Agile (Scrum/Lean Six Sigma System) for J. Vineyards and Winery.
- Collaborated with cross-functional partners to create a holistic data tracking system that allowed us to analyze multi-channel brand programs from a KPI perspective, to understand both financial and equity impacts.
TASTING ROOM REPRESENTATIVE
E&J Gallo Winery
05.2019 - 06.2021
- Cultivated and sustained club member relationships and set a club member sign-up record for the month of August 2020.
ACCOUNTING TEAM SEASONAL ASSISTANT
Pacific Studio Inc.
06.2018 - 12.2018
- Reconciled expense reports/time sheets and converted data into Epicor (company ERP system).
Education
MASTER OF BUSINESS ADMINISTRATION -
California Polytechnic University
San Luis Obispo, CA06.2021
BACHELOR OF SCIENCE - WINE AND VITICULTURE
California Polytechnic University
San Luis Obispo, CA06.2020
Skills
- IRI Unify/Circana
- Excel
- PowerPoint
- Scrum/Agile
Timeline
SENIOR ASSOCIATE MARKETING MANAGER
Trinchero Family Estates
02.2025 - Current
ASSOCIATE BRAND MANAGER
Treasury Wine Estates
01.2024 - 02.2025
ASSISTANT BRAND MANAGER
E&J Gallo Winery
05.2023 - 12.2023
MARKETING SPECIALIST
E&J Gallo Winery
06.2021 - 05.2023
TASTING ROOM REPRESENTATIVE
E&J Gallo Winery
05.2019 - 06.2021
ACCOUNTING TEAM SEASONAL ASSISTANT
Pacific Studio Inc.
06.2018 - 12.2018
BACHELOR OF SCIENCE - WINE AND VITICULTURE
California Polytechnic University
MASTER OF BUSINESS ADMINISTRATION -
California Polytechnic University
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