CAROLINA FERNANDEZ
Ottawa,ON
Summary
Results-driven Account Manager with nearly 5 years of experience in project management, integrated marketing, analytics, and database management. Leveraging innovation strategies and creative problem-solving skills to deliver measurable impact. Strong numerical background combined with adaptability, discipline, and commitment. Consistently exceeds expectations and recognized for dynamic approach to achieving success in diverse environments.
Overview
6
6
years of professional experience
Work History
Account Manager
m5 The Agency
11.2024 - Current
- Support a portfolio of 5 client accounts including Subway Canada, serving as the primary point of contact for all client communications, requests and inquiries.
- Develop and execute campaigns across multiple channels, including digital and traditional advertising.
- Collaborate with cross-functional teams, including creative, digital, and media, to ensure the successful delivery of client projects on time and within budget.
- Conduct regular client meetings to review project status, timelines and identify areas for optimization.
- Utilize project management tools such as Basecamp and Microsoft Office applications such as Excel, Power Point, One Drive, Teams, and Share Point.
Account Executive
m5 The Agency
10.2023 - 10.2024
- Executed and responded to assigned projects such as website development, POP production and event management.
- Supported the digital development of Subway.com through the creation of bi-monthly digital offers.
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
Store Administrator
Sobeys
12.2022 - 06.2023
- Provided excellent customer support, showcasing strong communication skills and the ability to address client needs effectively.
- Demonstrated proficiency in administrative tasks, including financial oversight, payroll administration, and reporting.
- Translated problem-solving skills into fact-checking accounting information and preparing financial reports.
Sr. Brand Analyst
Postobón S.A
01.2019 - 10.2021
- Supported the growth of two major brands for the company.
- Contributed to the planning and execution of several campaigns with target audience identification, planning and forecasting, marketing effectiveness evaluation, and sales funnel optimization as well as continuous monitoring of business results and brand indicators (Nielsen, Kantar).
- Managed and controlled investment budgets; weekly reports.
Education
Professional Certificate - Project Management
University of Toronto
09.2025
Professional Certificate - Digital Marketing & e-commerce
Google
07.2024
Professional Certificate - Marketing Analytics
META
09.2023
Postgraduate Degree - Marketing Management
University of El Rosario
04.2022
Boston Consulting Group Course - Digital Transformation
University of Virginia
01.2020
Bachelor’s degree - Management Engineering
EIA University
12.2019
Skills
- Analytical and creative thinking
- Project management and strategic planning
- Problem-solving and time management
- Microsoft Office (extensive knowledge of Excel and Power Point)
- Marketing B2B, B2C, traditional and digital media
- Empathy, active listening, self-motivation and awareness
- Goal oriented
LANGUAGES
Spanish – Native
Native or Bilingual
English – Proficient (C1 Certificate)
Full Professional
French – Beginner (A1, currently studying)
Elementary
Timeline
Account Manager
m5 The Agency
11.2024 - Current
Account Executive
m5 The Agency
10.2023 - 10.2024
Store Administrator
Sobeys
12.2022 - 06.2023
Sr. Brand Analyst
Postobón S.A
01.2019 - 10.2021
Professional Certificate - Digital Marketing & e-commerce
Google
Professional Certificate - Marketing Analytics
META
Postgraduate Degree - Marketing Management
University of El Rosario
Boston Consulting Group Course - Digital Transformation
University of Virginia
Bachelor’s degree - Management Engineering
EIA University
Professional Certificate - Project Management
University of Toronto
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