Carolina Arias
St. Catharines,ON
Summary
Accomplished Distributor Manager recognized for a proven track record at Affinity Group, excelling in sales presentations and territory management. Demonstrated success in process optimization and network expansion, leading to enhanced key account satisfaction and loyalty. Expertise in stakeholder relationship building and strategic sales growth, reinforced by strong negotiation and analytical skills. Aiming to leverage these competencies to drive continued organizational success.
Overview
17
17
years of professional experience
Work History
Distributor Manager
Affinity Group
Richmond Hill, Ontario
01.2023 - Current
- Performed regular audits of distributor activities to ensure adherence to corporate policies.
- Consistently met company and department objectives within budget and time constraints.
- Monitored sales trends and performance metrics to identify areas for improvement and growth potential.
- Cultivated relationships with vendors to negotiate favorable terms on bulk orders.
- Drove effective collaboration with distributors to improve merchandise turns.
- Identified key business opportunities through data analysis and market research.
- Resolved conflicts between stakeholders in a professional manner.
Regional Key Account Manager
Voortman Bakery
Burlington , Ontario
09.2021 - 12.2023
- Developed and implemented strategic plans to maintain and grow key accounts, enhancing customer satisfaction and loyalty.
- Managed key enterprise account with responsibility for sales, contracts, negotiations and reporting.
- Monitored performance against targets on a regular basis and took corrective action when required.
- Provided input into product development and marketing strategies based on key account feedback and requirements.
- Led quarterly and annual planning meetings with key accounts to align business goals and strategies.
- Collaborated with cross-functional teams to develop innovative solutions that meet customer needs.
- Managed regional key accounts and established relationships with stakeholders.
Key Account Manager
TTS Sales and Marketing
Toronto, Ontario
10.2015 - 09.2021
- Drove sales of company products and services by meeting with customers using strategic and organized approach.
- Identified new business opportunities and leads for key clients.
- Utilized CRM tools to analyze key account data and generate reports for internal and external stakeholders.
- Achieved and exceeded sales targets for key accounts through effective planning and execution.
Key Account Manager
Kraft Foods
Toronto, Ontario
08.2007 - 08.2015
- Conducted regular business reviews with key clients to assess product and service performance and identify improvement areas.
- Followed up with clients to gauge product success and promote satisfaction.
- Developed and implemented strategic plans to maintain and grow key accounts, enhancing customer satisfaction and loyalty.
- Maintained a deep understanding of client products and services in order to effectively promote them.
- Drove sales of company products and services by meeting with customers using strategic and organized approach.
- Negotiated contracts and terms of agreement with key accounts, ensuring profitability and compliance.
- Managed the relationship between internal teams and external customers.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
Education
Bachelor of Arts - Communication Studies
Wilfrid Laurier University
Waterloo, ON05-2007
Skills
- Sales Presentation Expertise
- Process Optimization
- Effective Territory Coordination
- Channel Strategy Development
- Network Expansion Strategy
- Cost Structuring
Timeline
Distributor Manager
Affinity Group
01.2023 - Current
Regional Key Account Manager
Voortman Bakery
09.2021 - 12.2023
Key Account Manager
TTS Sales and Marketing
10.2015 - 09.2021
Key Account Manager
Kraft Foods
08.2007 - 08.2015
Bachelor of Arts - Communication Studies
Wilfrid Laurier University