Carmen Pala
Los Angeles
Summary
Dynamic Senior Product Marketing Manager with a proven track record at Amazon Prime Video Advertising, excelling in product and marketing strategy development. Spearheaded initiatives that enhanced program performance and drove significant revenue growth. Adept in data analysis and visualization, complemented by strong leadership skills to foster team development and collaboration.
Overview
8
8
years of professional experience
Work History
Senior Product Marketing Manager (L6)
AMAZON PRIME VIDEO ADVERTISING
Culver City
01.2024 - Current
- Led development of 2025 house strategy, presenting to Prime Video'so's Senior Vice President leadership
- Developed comprehensive strategy, roadmap and implementation for free ad-supported CX (formerly Freevee VOD and FAST Channels)
- Delivered two Vice President presentations on Ad CX initiatives within 8 months
- Collaborated with PMTs to develop technical requirements, user stories, and feature prioritization
- Established mechanisms for tracking program performance and continuous improvement
Product Marketing Manager
AMAZON PRIME VIDEO - FREEVEE & PVa
Culver City
01.2022 - 01.2024
- Managed House Video Ads market launches and operations across US, CA, MX, BR, AU, and NZ
- Led Freevee E-mail/Push marketing program end-to-end, delivering over +1B im impressions
- Developed automated and bespoke marketing campaigns
- Conducted competitor analysis to identify market opportunities
- Created and implemented measurement frameworks for program success
Senior Brand Specialist/Brand Specialist
AMAZON SELLER & VENDOR SERVICES
Madrid
01.2019 - 01.2022
- Managed EU's 6th largest medical vendor (€9.5MM revenue) across 8 EU marketplaces, handling 1,100+ active catalog items
- Improved vendor profitability metrics (NetPPM) to 37.4% (+559 bps YoY) through strategic RRP auditing and price monitoring
- Led successful onboarding of 1,013 new ASINs, generating €3.4MM in revenue
- Spearheaded School Donation program across Italy and Spain: Secured +€358K in additional funding (including €58K through Retail coop)
- Managed 4 workstreams across multiple editions
- Implemented efficiency improvements saving 880 CS team hours annually
- Delivered significant cost savings through Concessions management: Reduced COGS by €1.3MM (-25bps YoY) in ES Consumables
- Reduced COGS by €0.7MM (-9bps YoY) in IT Consumables
- Demonstrated leadership through team development: Coached 3 new hires
- Led multiple training sessions for EU AVS Bootcamp
- Contributed to Think Big initiative with 57 ideas (6 implemented)
Business Consultant
MINSAIT BY INDRA BUSINESS CONSULTING
Madrid
06.2018 - 08.2018
- Led Working Capital optimization project for REPSOL's Upstream Division utilizing SAP and digital solutions
Legal Trainee
GÓMEZ-ACEBO & POMBO LAWYERS
Madrid
06.2017 - 08.2017
- Supported Corporate Law department with due-diligence reports and Corporate Governance initiatives
Education
Double Degree - Law & Business Administration and Management
UNIVERSIDAD PONTIFICIA DE COMILLAS
Madrid, Spain01.2019
First Class Honors -
Kingston University Law School
London, UK01.2017
University of San Diego
San Diego, CA01.2016
Yale University Undergraduate Session
New Haven, CT01.2013
Nuestra Señora de las Maravillas School
Madrid, SpainEmma Willard School
Troy, NYSkills
- Product and Marketing Strategy Development
- Technical Requirement Definition
- Program Management
- Microsoft Office Suite
- SAP Software
- Data Analysis & Visualization
Leadership Principles Strengths
- Customer Obsession
- Ownership
- Earn Trust
- Deliver Results
Early Education
- Nuestra Señora de las Maravillas School, Not Provided, Madrid, Spain, Not Provided, 9.5/10
- Emma Willard School, Not Provided, Troy, NY, 12180, Participated in Varsity Crew, JV Basketball, JV Field Hockey
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Italian
Limited
French
Limited
Affiliations
Advanced singer with musical theater and lyrical training.
Advanced electronic producer in Ableton.
Accomplishments
- Dean's List: Multiple courses including Marketing, Sales Management, Tax Law
- Excellence Scholarship recipient for Annual Weighted GPA (2018)
Timeline
Senior Product Marketing Manager (L6)
AMAZON PRIME VIDEO ADVERTISING
01.2024 - Current
Product Marketing Manager
AMAZON PRIME VIDEO - FREEVEE & PVa
01.2022 - 01.2024
Senior Brand Specialist/Brand Specialist
AMAZON SELLER & VENDOR SERVICES
01.2019 - 01.2022
Business Consultant
MINSAIT BY INDRA BUSINESS CONSULTING
06.2018 - 08.2018
Legal Trainee
GÓMEZ-ACEBO & POMBO LAWYERS
06.2017 - 08.2017
Double Degree - Law & Business Administration and Management
UNIVERSIDAD PONTIFICIA DE COMILLAS
First Class Honors -
Kingston University Law School
University of San Diego
Yale University Undergraduate Session
Nuestra Señora de las Maravillas School
Emma Willard School
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