Carmel Johnson
Los Angeles
Summary
Versatile marketing professional adept in events, social media strategy, influencer outreach, and community engagement. Experienced in developing content strategies and executing campaigns that enhance brand presence and foster meaningful connections within the lifestyle and entertainment industries.
Overview
3
3
years of professional experience
Work History
Social Media Manager and UGC Creator (Freelance)
Local Grown Creatives Marketing Agency
Los Angeles
2025.05 - 2026.04
- Managed social media strategy and creator campaigns for 4 clients across TikTok, Instagram, Facebook to enhance online presence
- Developed monthly content calendars and trend-driven UGC campaigns to drive engagement growth
- Led influencer outreach and negotiated collaborations with 2+ influencers per client each month to boost brand visibility
Performance Marketing & Growth Strategy Specialist
MG3 Media
Orange
2024.10 - 2025.10
- Managed 10+ Meta advertising campaigns to increase audience engagement and visibility
- Conducted market trend analysis and competitor strategy research to identify and pitch growth opportunities for clients
- Executed campaigns, planned content, and developed social media strategies across multiple client accounts
- Developed engaging copy and planned over 30 content ideas for TikTok, Instagram, and Facebook
Visual Merchandising Assistant
Urban Outfitters
San Luis Obispo
2023.04 - 2024.06
- Supported visual merchandising, seasonal campaigns, and in-store product launches to enhance customer experience
- Gained expertise in fashion, lifestyle branding, and customer engagement strategies
- Educated new associates on customer service standards and brand representation to ensure consistency in brand messaging
PR Intern
Blue Jeans Public Relations
Los Angeles
2023.08 - 2023.12
- Pitched brands to editors, creators, and media contacts, fostering increased client visibility and partnership opportunities
- Built targeted media and influencer lists for brand campaigns across lifestyle and consumer industries
- Managed brand image support for six client companies through targeted social media and PR initiatives, enhancing overall visibility
- Sourced and organized 1,000+ editor and media contacts for outreach campaigns
Education
Bachelor of Science - Experience Industry Management
California Polytechnic State University
San Luis Obispo, CA2024-06
Skills
- Influencer Marketing
- Talent Relations
- Community engagement
- Social Media Strategy
- Client Communication
- Negotiation
Websites
Technical Tools
- Canva
- Google Workspace
- Meta Business Suite
- TikTok
- Microsoft Office
Portfolio Instagram
@carmelllynn
Creator Partnerships And Brand Collaborations
- Partnered with brands including Urban Outfitters, PepperMayo, and Shabang Festival on lifestyle and event-based content campaigns
- Produced short-form video content, Instagram Stories, and recap campaigns aligned with brand deliverables and deadlines
- Managed sponsored content timelines, campaign communication, and content execution across social platforms
- Experienced in both creator-side and agency-side influencer marketing workflows
Leadership Experience
- Experience Industry Management Club, President, San Luis Obispo, CA, 06/01/23, 06/01/24, Represented 200+ students on the Advisory Council to support growth initiatives within the major, Created and presented weekly presentations to 60+ members using Canva and Google Workspace, Assisted in planning and marketing five club events including fundraisers and networking experiences
- Alpha Omicron Pi Sorority, Community Engagement Coordinator, San Luis Obispo, CA, 12/01/23, 01/01/24, Partnered with The National Arthritis Foundation to raise $16,000 during a one-day nonprofit event, Managed a 10-member planning committee, 50 volunteers, and 300+ event attendees, Coordinated communications, logistics, and event planning efforts with nonprofit partners
Timeline
Social Media Manager and UGC Creator (Freelance)
Local Grown Creatives Marketing Agency
2025.05 - 2026.04
Performance Marketing & Growth Strategy Specialist
MG3 Media
2024.10 - 2025.10
PR Intern
Blue Jeans Public Relations
2023.08 - 2023.12
Visual Merchandising Assistant
Urban Outfitters
2023.04 - 2024.06
Bachelor of Science - Experience Industry Management
California Polytechnic State University