CARLOS ORTIZ

As the Director of Performance Marketing at ElementIQ, I led a dynamic team of advertising specialists, SEO experts, designers, and social media specialists to optimize client strategies and drive exceptional results. I spearheaded the transition from a full-service marketing agency to a performance marketing powerhouse, defining internal structures and equipping the team with the necessary tools and expertise to excel in delivering top-tier service and results.

As a Manager, I specialized in overseeing client accounts and fostering the growth of team members in their account management responsibilities. I provided strategic guidance and support to ensure effective account management practices while cultivating a collaborative and high-performing team environment.

As a Project Lead, I assumed responsibility for leading the strategic direction for a select portfolio of accounts, directly interfacing with clients to ensure their needs were met and expectations exceeded. I spearheaded collaborative efforts within the team to deliver innovative solutions and drive measurable results, all while maintaining a transparent and communicative relationship with clients to ensure alignment and satisfaction.

As a Performance Marketing Specialist, I concentrated on campaign development and optimization to maximize client ROI. I meticulously crafted and fine-tuned advertising campaigns across various platforms, leveraging data-driven insights and industry best practices to achieve optimal performance. My focus on continuous optimization ensured that campaigns consistently met and exceeded client objectives, driving tangible results and delivering exceptional value.

As a Paid Advertising Specialist, my role centered on mastering advertising platforms, analyzing data, and delivering actionable recommendations to optimize campaign performance. I immersed myself in learning various advertising platforms, meticulously interpreting data to identify trends and opportunities. Leveraging this insight, I provided strategic recommendations and executed adjustments to campaigns, ensuring they consistently met performance targets and delivered maximum ROI for clients.

As a Social Media Specialist, my focus was on developing and executing strategic social media campaigns to enhance brand visibility and engagement. I crafted compelling content tailored to each platform, fostering meaningful connections with target audiences. Through continuous monitoring and analysis of social media metrics, I identified trends and opportunities for optimization. By staying abreast of industry trends and platform updates, I ensured that campaigns remained relevant and effective in achieving client objectives.

As a member of the Student Advisory Board for Adobe, I collaborated with fellow students selected by Adobe to brainstorm and propose ideas for enhancing user experiences across Adobe's suite of apps. Our collective insights and perspectives served as valuable feedback for Adobe's product development team, helping to shape the future direction of their software offerings