Carlos Martinez

• Directed the sales team in achieving monthly targets and driving overall revenue growth.
• Conducted regular market analysis to identify trends and adjust sales strategies accordingly.
• Collaborated with marketing to launch promotional campaigns that increased product visibility.
• Enhanced training programs for sales staff, focusing on product knowledge and customer engagement.
• Utilized CRM tools to track sales performance and manage customer relationships effectively.
• Established performance metrics to evaluate team efficiency and drive accountability.
• Developed effective negotiation strategies to close high-value deals with clients.
• Monitored inventory levels to ensure optimal stock availability for sales initiatives.
• Created detailed sales reports to present to senior management, highlighting achievements and areas for improvement.
• Streamlined sales processes to enhance productivity and reduce operational costs.
• Managed daily operations of sales department, including supervision of staff members.
• Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
• Performed sales consultations and educated clients on products and services.
• Trained, coached, and mentored junior sales personnel to ensure success in their roles.
• Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.

Identified and engaged potential dealership partners to expand network and enhance market share in automotive finance sector.
Conducted thorough market research to uncover trends and opportunities, adjusting strategies accordingly.
Delivered exceptional support to existing dealer partners, driving satisfaction and success.
Elevated brand visibility and awareness through strategic outreach and effective communication.

• Crafted presentations and proposals to effectively communicate products and services to management across Independent and Franchise Dealerships.
• Identified sales prospects and initiated contact with assigned accounts.
• Followed up on new leads and referrals generated from field activities in both dealer categories.
• We offered additional products from our large portfolio, including finance flooring, GPS trackers, used car marketing e-leads, service contracts, and Gap policies, to help increase revenue to their business
• Developed and nurtured relationships with current and potential dealer partners within the dealer communities.
• Maintained constant communication through phone and in-person visits to train dealer partners on programs and funding processes.
• Restructured vehicle loans for approval, ensuring profitability for Westlake and dealership partners.
• Educated dealers on requirements for sales contracts to ensure proper verification by Westlake Financial.
• Participated in marketing events, including seminars, trade shows, and telemarketing initiatives for dealers.

• Oversee the efforts of vehicle sales associates to enhance the dealerships image, the customer experience and achieving 100% Customer Satisfaction
• Forecast daily & monthly goals for the department and assist them in striving to meet
• Assisted as Sales Manager when needed
• Adhere to all state and federal laws and regulations as they apply to Finance and Insurance
• Maintain an efficient workflow of all finance office processes
• Responsible for determining lenders, based on credit, income and various factors
• Responsible for tracking and maintaining CIT's (contracts in transit)
• Adhere to Approved Product and Product Pricing Guidelines
• Log all deliveries accurately and in a timely manner
• Maintain chargebacks at an acceptable level
• Verify lien payoff balances and automotive insurance policies
• Assist the sales team in structuring deals
• Adheres to all company policies, procedures and safety standards.

• A full-service finance and insurance (F&I) company, training and consultant specialist dedicated to the needs of franchise and independent auto dealers
• The focus on product innovation, superior customer service, compliance expertise, and result-driven training, to help redefine how their dealers measure success and grow their bottom line
• Responsible for identifying performance gaps, conducting needs assessments, applying training tools/resources, providing feedback and coaching, ensuring improved growth, and development and effectiveness within the Sales/F&I department
• Consultative approach to find new business, set appointments with business owners or decision makers either over the phone, face-to-face, through our network, and via referral partnerships that I cultivated
• Strong persuasion, presentation, and public speaking skills
• Well-versed with a proven track record of pipeline development and closing sales
• Offered a full range of direct-to-consumer and B2B sales to service a diverse portfolio of clients, focused primarily on consumer products like service contracts, pre paid maintenance plans, Gap, and non cancelables to help increase profit and product penetration in sales
• Managed over 75 accounts all throughout Southern California.

• Regional Sales Manager for Southern California for Inilex / Sky LINK, State of the Art Stolen Vehicle recovery
• Helping dealerships everywhere in Southern California maximize profit in 3 centers of the dealership along with maintaining excellent customer retention & CSI with just ONE Product! We also offer Inilex GPS Fleet Management, GPS Tracking for Lending, BHPH, and Power Sport for all your motorcycles, scooters and all ATV toys
• Managed over 50 premier accounts through Southern California
• Dealer partners included Top Dealer Groups, as well as National Accounts, Single Franchise Dealerships, Commercial Fleet- Parts and Delivery Operations
• Sold telematics (GPS) product segments, including Fleet and Dealer Inventory Management Systems sales distribution, through new and pre-owned car dealer channel
• Responsible for strategic planning and increased revenue opportunities through prospecting, developing, and managing strategic relationships, sales, development, and customer support
• Generate new accounts, grow existing territories and helped develop the brand
• Exceed sales and target objectives within the assigned region
• Accountable for presentations, demonstrations, proposals, finance training, internal training, and dealership roll outs
• Responsible for developing mutually beneficial business relationships with the top dealer/deal group accounts in the region
• Provide feedback on the effectiveness of key initiatives, business development and company marketing.

• Responsible for determining lenders, based on credit, income and various factors
• Manage 'Red Flag' In-Store Process to ensure dealer compliance w/ privacy laws
• Responsible for tracking and maintaining CIT's (contracts in transit)
• Assist Sales Associates in the potential closing of deals
• Oversee the efforts of vehicle sales associates to enhance the dealerships image, the customer experience and achieving 100% Customer Satisfaction
• Forecast daily & monthly goals for the department and assist them in striving to meet it
• Assisted as Sales Manager when needed
• Adhere to all state and federal laws and regulations as they apply to Finance and Insurance
• Maintain an efficient workflow of all finance office processes
• Contract deals
• Adhere to Approved Product and Product Pricing Guidelines
• Log all deliveries accurately and in a timely manner
• Maintain chargebacks at an acceptable level
• Verify lien payoff balances and automotive insurance policies
• Verify all customer signatures
• Verify customer vehicle deposit receipts
• Assist the sales team in structuring deals
• Adheres to all company policies, procedures and safety standards.

• Responsible for determining lenders, based on credit, income and various factors
• Manage 'Red Flag' In-Store Process to ensure dealer compliance w/ privacy laws
• Responsible for tracking and maintaining CIT's (contracts in transit)
• Assist Sales Associates in the potential closing of deals
• Oversee the efforts of vehicle sales associates to enhance the dealerships image, the customer experience and achieving 100% Customer Satisfaction
• Forecast daily & monthly goals for the department and assist them in striving to meet it
• Assisted as Sales Manager when needed
• Adhere to all state and federal laws and regulations as they apply to Finance and Insurance
• Maintain an efficient workflow of all finance office processes
• Contract deals
• Adhere to Approved Product and Product Pricing Guidelines
• Log all deliveries accurately and in a timely manner
• Maintain chargebacks at an acceptable level
• Verify lien payoff balances and automotive insurance policies
• Verify all customer signatures
• Verify customer vehicle deposit receipts
• Assist the sales team in structuring deals
• Adheres to all company policies, procedures and safety standards.