Carlos Amestoy

• Collaborated with the lead designer to enhance usability and task flows, ensuring a seamless user experience while maintaining brand consistency
• Developed responsive design elements to ensure a unified experience across web, tablet, and mobile devices
• Helped establish a scalable design system to maintain visual and functional consistency, streamlining future development as the product evolves
• Provided strategic input on the marketing site, refining layout and messaging to educate potential users about the platform, as the product represents a new concept in its category
• Created ideal customer personas to improve targeted lead generation, optimizing outreach efforts and user acquisition strategies
• Produced video assets for the website, including screen-recorded walk-throughs of the mobile app prototype, showcasing its core features in an engaging and informative way

• Manage the foundation's investment portfolio, ensuring long-term financial stability to support operations and payroll
• Deliver market updates at annual meetings, keeping stakeholders informed on portfolio performance and economic trends

Managed investment strategy, market research, and client relationships to drive portfolio growth

• Led investment research and analysis in the natural resources and energy sectors, identifying high-potential opportunities that aligned with the firm's risk profile and investment strategy
• Contributed to 125% portfolio growth over three years by sourcing and evaluating investments that delivered strong returns

• Designed and launched a fitness coaching website that streamlined online program enrollment and improved client engagement
• Developed a cohesive brand identity, aligning design elements with the client's values to enhance trust and user appeal
• Integrated a booking system, allowing clients to schedule sessions seamlessly and reducing administrative workload, bolstering sustainable growth
• Implemented SEO strategies, optimizing site content and structure to improve search rankings and increase organic traffic.
• Partnered with a developer to integrate a payment gateway, simplifying online transactions

• Led the website redesign, improving navigation and enhancing the user experience to boost customer inquiries and conversions
• Worked closely with the business owner to build trust within the community by developing educational content on roofing services and emphasizing the company's local identity through engaging storytelling.
• Updated the site's visual identity, ensuring it was responsive across all devices while reflecting the company's local brand

• Designed and launched a modern landing page for an art consulting agency using Squarespace, ensuring a professional and easily maintainable site, and strengthening its professional online presence
• Developed a user-friendly layout with clear branding and messaging, directing visitors to key actions such as inquiries and consultations

• Designed and developed a branded landing page for a Toronto real estate agent using Squarespace, ensuring a professional and easily maintainable site
• Created a clean, conversion-focused layout that clearly communicated services and guided visitors toward booking consultations
• Integrated a Google Reviews widget instead of static testimonials, adding legitimacy and building trust with potential leads through real-time client feedback
• Added a subscription form field for visitors to sign up for the agent's Market Report newsletter, helping establish credibility and nurture long-term client relationships
• Optimized lead generation by structuring the content to highlight key selling points and calls to action

• Launched and managed investor relations campaigns for three publicly traded mining companies, positioning them as industry thought leaders
• Grew Twitter (X) followings from under 100 to over 8,000+ across all accounts, increasing audience engagement and visibility within the resource investment space
• Built a YouTube presence for two of these companies, organically growing subscribers by 250+
• Developed a library of executive interviews, showcasing upper management's expertise to foster trust and credibility within the investment community
• Positioned companies as thought leaders by highlighting their strategies, insights, and perspectives on industry developments
• Strengthened brand positioning within the market by curating engaging and informative content
• Tracked industry and market trends to create timely and relevant content that resonated with investors
• Leveraged digital platforms to ensure consistent messaging and increased investor confidence

• Designed and launched SUMA Investments' website, improving brand visibility and credibility among investors
• Developed clear, investor-friendly content to communicate the firm's investment approach and market insights
• Led a cost review initiative, identifying inefficiencies in research and data services, resulting in a 40% reduction in administrative expenses

• Performed equity and market research to provide data-backed investment recommendations
• Established the firm's digital presence and optimized operations to eliminate unnecessary costs
• Conducted in-depth equity research in the natural resources and energy sectors, evaluating investment opportunities and market trends to support the firm's portfolio strategy
• Provided trade recommendations, contributing to an average annual return of 21%
• Produced investment reports that guided decision-making and supported portfolio adjustments to capitalize on market movements

• Designed and led on-ice training sessions, tailoring drills to different age groups and skill levels
• Focused on fundamentals for younger players (ages 8-13), emphasizing skating, puck control, and shooting techniques
• Refined advanced skills and game awareness for older players (14+), helping them develop situational IQ and decision-making under pressure

• Demonstrated strong teamwork, discipline, and resilience in high-pressure environments
• Engaged with the community and participated in outreach programs