Carl Hinrichsen
San Francisco
Summary
Ex-Meta, Ex-Amazon, Entrepreneur Summary: Carl is a senior executive and partnerships leader with over 15 years of experience on a mission to build thriving businesses in new and challenging environments. He built Meta's global channel sales program and scaled it to become a Top10 revenue driver, expanding Meta’s sales footprint by 40 additional countries. Prior to that he led direct sales teams at Meta, exceeding quota and unlocking ongoing growth in the Entertainment, Telco, Tech and Automotive industry. With a track record at in product & GTM at Amazon Kindle and Media major Bertelsmann, Carl quickly builds trust with clients at executive level, and guides teams to success and grow beyond their comfort zones.
Overview
18
18
years of professional experience
Work History
Founder. Advising Executives
Exec Functions LLC
10.2023 - Current
- Crafting partnership & ecosystem strategies, unlocking expansion to new geographies, industries and clients
- Devising scalable processes and structuring operations for integrated sales, marketing & partnerships.
- Clients include e-commerce, consumer electronics, AI based, SaaS, agency, media and AdTech
- Executing on partner selection processes and landing teams, helping clients build a full partner strategy incl. first partner live within less than 3 months
Global Head of Channel Sales Partnerships
Meta
02.2019 - 07.2023
- Led business unit responsible for Meta's global ecosystem programs: Built and scaled Authorized Sales Partner program to 40 markets, generating a new revenue stream for Meta and grew revenues by 50x over 4 years. Led "Meta Business Partners for Technical Services" program and developed SMB Channel Sales pilot programs in USA.
- Org development: built this team and business from scratch since 2018, helping businesses and brands of all sizes grow their business. This org became a key pillar to Meta's international strategy and paved the way for indirect sales infrastructure
- Manager of managers: Led globally distributed team, working agile across timezones. Built shared goals with cross-functional partners, such as in marketing, comms, software engineering, integrity, risk & intelligence, compliance, customer service, finance and legal teams
- Change Management - Responsible for rollout of OKR as management paradigm for 3 business units. Built training curriculum, selected software vendor, set up rhythm of business, built community champions. Results: More aligned goal setting & execution across 800 people & 6 layers of hierarchy
Sales & BusDev Lead: B2B
Facebook
01.2018 - 01.2019
- Launched new B2B vertical team, creating, testing and refining industry narrative, expanding Facebook's footprint via participation and hosting of industry events, incl. B2B training boot camp. Built acquisition and onboarding pipeline
- Responsible for Central Europe region. Developed process for partner selection (RFP), led selection to find strongest among 40 candidates. Led contract negotiations, trainings and goaling.
- Set up sales ops and rhythm of business. Led hiring and built locally responsible partnership management team with 4 members. Introduced partners to Top20 agency CEOs in region.
Manager Customer Success, Germany
Facebook
05.2016 - 12.2017
- Hired, managed and developed team of highly skilled customer success managers to consult large clients on scaling success of their marketing via customized solutions. Team frequently exceeded quota, drove double digit revenue growth and high adoption of optimal solutions
- Coached and trained team to drive digital transformation for clients from diverse traditional verticals, including Retailers, Consumer Brands, Telco, Automotive
- Developed and rolled out 'data driven customer success' training program, qualifying 40 trainers and saving hours of time every week for >800 Client Solutions Managers in >30 Meta offices worldwide. Results: Time-savings (estimated at >2,000 hrs/month)
Industry Lead Mobile Apps & CSM E-commerce
Facebook
08.2014 - 05.2016
- Led Mobile App clients in the online Dating space to success across Germany and UK, leading Sales and Product Marketing. Result: Consistently exceeded sales targets. 125% annual revenue growth
- Built industry development program incl. self-service online training that combined vetting and onboarding of new clients at scale and annual global industry event. Results: pipeline of several hundred new clients via strong industry presence spanning SMB and large client team.
- CSM: Consulted & grew portfolio of Facebook's major Ecommerce and app based clients. Frequently exceeded USD multi-MN targets.
Senior Product & Partnerships Manager
Amazon Kindle
06.2012 - 06.2014
- Responsible for Kindle Accessories in Europe. Increased profitability of e-reader and tablet product lines. Led pricing, placement, product marketing & life-cycle optimization.
- Build On-Device Advertising Channel in Europe, incl. cross-selling ads inventory to hardware partners (Sennheiser, Belkin, Withings)
- Introduced Accessories Marketplace platform, a major profit driver
- Hired and expanded Accessories team: Grew team to 6 ICs
Team Lead & Partnerships Manager
Bertelsmann
03.2007 - 06.2010
- Set up Branded Reseller Program at RTL Interactive GmbH, driving adoption of the Germany's first mobile internet products
- Built marketing partnerships team. Key Account Management towards Retail & Telco industry. Results: 50,000 prepaid cards sold in first two months.
- Launched and managed two major ads inventory marketing deals, resulting in multi million bottom-line profits from resold media space and revenue shares.
Education
ESADE Business School|NYU Stern School of Business
Spain|USA03.2012
FOM - University of Applied Sciences
Essen, Germany03.2007
Languages
English
Bilingual or Proficient (C2)
German
Bilingual or Proficient (C2)
Spanish
Upper intermediate (B2)
French
Elementary (A2)
Certification
Objectives & Key Results framework: Certified OKR Coach & Software Leader
Digital Marketing: Meta (Certified Media Buyer), Google (3x) Amazon (2x), Apple, Microsoft, LinkedIn (4x),Twitter/X (4x), Snap, Pinterest, Tiktok, Reddit (2x), Spotify (2x), The Trade Desk (3x), Connected TV (CTV), Retail Media (Walmart Connect)
Timeline
Founder. Advising Executives
Exec Functions LLC
10.2023 - Current
Global Head of Channel Sales Partnerships
Meta
02.2019 - 07.2023
Sales & BusDev Lead: B2B
Facebook
01.2018 - 01.2019
Manager Customer Success, Germany
Facebook
05.2016 - 12.2017
Industry Lead Mobile Apps & CSM E-commerce
Facebook
08.2014 - 05.2016
Senior Product & Partnerships Manager
Amazon Kindle
06.2012 - 06.2014
Team Lead & Partnerships Manager
Bertelsmann
03.2007 - 06.2010
ESADE Business School|NYU Stern School of Business
FOM - University of Applied Sciences
Additional Experience
Global Startup Awards (2024), San Francisco, USA - Jury Member CEE
- The world's largest independent startup & ecosystem competition (since 2014)
- Responsible for categories Best Startup, Clean Tech, Health Tech & DEI
ICRISAT (2017), Hyderabad, India - Strategy Consultant
- Successfully pitched SaaS Solution "Workplace by Meta" rolled out new software for 500 scientists & field teams in 14 offices
- Value Chain analysis for international Smart Food program at UN funded research center
- Contributed to scientific study published in peer reviewed journal Frontiers: https://oar.icrisat.org/11994/
BNP Paribas (2014), Luxembourg - Digital talent development
- Designed, pitched, built & co-led the "Futurelab" program for graduating high school students, fostering job-orientation in technology and entrepreneurship.
- Led 5 teams of students through ideation, prototyping, launch and promotion, as well as fundraising. Results: 5 successful pitches, 2 teams raised funding to pursue their projects further, strong social media KPIs and favorable news coverage for BNP Paribas
Worldreader (2011-2012), Accra, Ghana & New York, USA - Sales & Ops Consultant
- Solved mobile connectivity challenge in project villages in Ghana affecting 50 students
- Pitched to Simon & Schuster and securing in-kind donations of prominent book series
Degrees
MBA - March 2012
- ESADE Business School & NYU Stern
B.A. International Mgt - March 2007
- FOM - University of Applied Sciences
Skills
- Sales Mgt, Planning & Operations
- Partnerships strategy & execution
- Marketing, measurement, ROAS
- Business Development & Pipeline
- Outcomes focused & highly analytical
- Go-to-Market planning & validation
- Builds trusted external relationships
- Cross functional alignment
- Manager of Managers
- People development
- P&L accountability
- Entrepreneurial
Volunteer Experience
Global Startup Awards (2024) - Jury Member CEE
- The world's largest independent startup & ecosystem competition (since 2014)
- Responsible for categories Best Startup, Clean Tech, Health Tech & DEI
ICRISAT, Hyderabad, India (2017) - Strategy Consultant
- Successfully pitched SaaS Solution "Workplace by Meta" rolled out new software for 500 scientists & field teams in 14 offices
- Value Chain analysis for international Smart Food program at UN funded research center
- Contributed to scientific study published in peer reviewed journal Frontiers: https://oar.icrisat.org/11994/
Worldreader, Accra, Ghana & New York, USA (2011-2012) - Sales & Ops Consultant
- Solved mobile connectivity challenge in project villages in Ghana affecting 50 students
- Pitched to Simon & Schuster and securing in-kind donations of prominent book series
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