Carla Trigiani
Calgary,AB
Summary
Accomplished bilingual Events & Marketing Communications professional who successfully executes strategic communications and marketing initiatives and effective brand, program, and event management. Creative and organized with proven strengths in project management, building client relationships and increasing business results. Exceptional interpersonal and organizational skills to achieve strategic goals.
Overview
13
13
years of professional experience
Work History
Communications & Marketing Advisor
The City of Calgary
Calgary, AB
05.2023 - Current
- Develop, oversee and manage the delivery of strategic communications plans and strategies that support corporate, business unit, and client objectives and goals. This may require persuading or influencing clients to accept recommended approaches.
- Manage relationships with internal and external teams regarding all marketing and communications initiatives and ensure timely delivery of services.
- Collaborate with creative team members on design concepts that effectively communicate messaging goals and increase public awareness of programs and campaigns.
- Create content for various media including press releases, website copy, newsletters, presentations, and print campaigns.
- Develop a variety of resources and materials, such as key messages and proof points, for use on a variety of mediums.
- Track performance metrics related to communications efforts including website visits, clicks, impressions, conversions.
Senior Marketing Manager
TELUS
Calgary, AB
11.2019 - 04.2023
- Develop, manage and reconcile marketing communications and events budget in excess of $450K
- Plan, oversee and execute all logistical aspects of company virtual and in-person events (internal & external) to provide the optimum brand/event experience
- Manage creation of marketing materials, collateral and sales support tools
- Assess and lead projects against budgets and timelines, keeping team and assignments on task
- Work directly with vendors & agencies to create content for both campaigns and events, ensuring brand compliance
- Launch and manage targeted email marketing campaigns, using Salesforce.com
- Organize resources for events with up to 2000 attendees and >$1M budgets
- Secure event sponsorships for charitable and non-charitable initiatives
Communications Specialist
The Town of Okotoks
Okotoks, AB
08.2016 - 11.2019
- Coordinated the development and creation of communication and event materials for Town activities and corporate communication projects; including the annual Community Report, activity guides, culture guides, brochures, display materials, newsletters, and videos
- Built and managed the Town's Social Media accounts profile to communicate with residents, employees, businesses, and youth
- Co-created two new community events to address the need of adult- only events
- Wrote Mayor's speeches and monthly radio updates
- Responsible for website and updating website content
- Implemented a new CRM to track and manage sales/marketing qualified leads for Economic Development
- Prepare and coordinate materials and presentations for both internal and external audiences
- Created a new Tourism marketing and advertising campaign, including a new website and Instagram and brand
- Assisted and supported the implementation of events and event collateral
- Designed and updated the Town Core Values
- Designed events and programs collateral, including logos, brochures, posters, and flyers.
Marketing Communications & Events Specialist
TELUS
Calgary, AB
11.2010 - 11.2015
- Created, implemented and managed project timelines
- Developed, managed and reconciled marketing communications and events budgets in excess of $2M
- Worked effectively in a heavily cross-functional, fast paced environment
- Developed key messages and sales tools to reach appropriate audience, including media buys and editorials
- Developed and implemented integrated marketing campaigns from start to finish
- Secured event sponsorship for national and international events
- Ran campaigns and reports using SFDC to monitor success and opportunities
- Liaised with industry media contacts to encourage editorial and write advertorial content as required.
Education
Diploma of Business Administration - Marketing Management
Mount Royal University
Calgary, AB04-2006
Skills
- Advertising
- Communications strategy
- Community engagement
- Integrated marketing campaigns
- Internal and external communications
- Marketing strategy
- MS Office & Google Suite expert
- Project Management
Interests
ACTIVITIES AND HONORS
, Member, Calgary Marketing Association
Volunteer, Condo Corporation Board President
Languages
Timeline
Communications & Marketing Advisor
The City of Calgary
05.2023 - Current
Senior Marketing Manager
TELUS
11.2019 - 04.2023
Communications Specialist
The Town of Okotoks
08.2016 - 11.2019
Marketing Communications & Events Specialist
TELUS
11.2010 - 11.2015
Diploma of Business Administration - Marketing Management
Mount Royal University
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