Carla Bianchi
Mississauga,ON
Summary
Dynamic executive leader with over 30 years of progressive experience in national retail financial services sales. Proven track record of leading geographically distributed teams to exceed aggressive sales targets, drive CRM adoption, and deliver superior customer experiences. Skilled in designing and executing strategic sales plans, optimizing pipeline performance, and aligning cross-functional initiatives to grow market share. Adept at collaborating with product, risk, and marketing teams to launch new offerings and enhance customer engagement. Passionate about building high-performance cultures, earning customer primacy, and driving sustainable business growth—all aligned to Scotiabond’s core values of integrity, collaboration, accountability, and curiosity.
Overview
36
36
years of professional experience
Work History
Regional Vice President, Home Financing Solutions
Scotiabank
11.2017 - Current
- Lead a high-performing regional sales force, overseeing 9 senior leaders and over 110 indirect reports across a vast geography, driving towards $2.5B+ in annual mortgage sales volume.
- Achieved 152% of plan in FY22, increasing sales by 55% YOY; consistently top-ranked among national peers, with continued YOY growth into 2024 (+20%).
- Drive performance against aggressive KPIs and leverage analytics to monitor sales pipeline, conversion rates, and territory optimization.
- Champion Salesforce adoption, integrating CRM insights into daily sales routines to enhance pipeline visibility, partner engagement, and forecast accuracy.
- Design and implement strategic sales plans, building relationships with COIs and external partners to expand market share and drive new business.
- Embed customer experience excellence into sales processes, maintaining top-tier NPS and OSAT scores, ensuring the customer journey is seamless and value-driven.
- Collaborate closely with Product, Marketing, and Risk to align field readiness for new offerings and ensure compliance with evolving policies and standards.
- Advocate for DEI initiatives, contributing as Communications Lead on Scotiabank’s Canadian Banking DEI Council.
Senior Manager, Sales, Home Financing Solutions
Scotiabank
07.2015 - 10.2017
- Managed sales team performance, achieving 136% of plan in 2016 and 120% in 2017.
- Acted as SME in specialized markets, advising internal stakeholders and partners on market trends, compliance, and opportunity management.
- Led joint field activities and business development strategies, contributing to significant portfolio growth.
Manager, Residential Mortgages / Builder Development
RBC
05.2005 - 06.2015
- Co-mentored, managed and coached high-performing sales teams.
- Consistently ranked in the top 10% nationwide.
- Drove acquisition of >$70M in residential mortgage volume annually.
- Initiated, built and managed over 25 builder relationships, securing >$1B+ in new business.
- Led training initiatives on new product rollouts, risk management, and sales effectiveness.
Manager, Residential Mortgages (and earlier roles)
TD Canada Trust
01.1990 - 01.2005
- Progressed through various roles in retail banking, mortgage sales, and underwriting.
- Managed regional business development and sales training events.
- Recognized for top sales performance and leadership, consistently ranked in top quartiles.
Education
Indigenous Canada Course: Diversity, Equity & Inclusion
University of Alberta
Alberta, OntarioPGDM, MBA Program -
Athabasca University
Alberta, Ontario01.2010
Bachelor of Arts - Public Policy & Administration
York University
Toronto, Ontario01.1995
Skills
- National Sales Strategy & Execution
- Dealer / Partner Network Development
- KPI & Analytics-Driven Performance Management
- CRM (Salesforce) Adoption & Optimization
- Customer Experience & NPS Leadership
- Sales Force Development & Coaching
- Cross-Functional Collaboration (Product, Risk, Marketing)
- Change Management & Transformation Leadership
- Diversity, Equity & Inclusion Advocacy
- Salesforce CRM
- MS Office Suite
- Data & analytics reporting platforms
- Virtual collaboration tools (Teams, Webex, Zoom)
Affiliations
- Founder & Former National Chair, Scotiabank National Mortgage Advisory Council
- Café VP Graduate 2023; Program Coordinator/Volunteer 2024
- Volunteer & Fundraiser for charities including Princess Margaret, Habitat for Humanity, JDRF, and others.
- Communications Team Lead, Canadian Banking National DEI Council, 2021-present
Awards Recognition
- National Platinum Leadership Award, Scotiabank, 2019
- Best of the Best Award, Scotiabank, 2019
- National Convention Award Recipient, RBC, 6x
- SVP Award & Convention Recipient, TD Canada Trust, 2014
Timeline
Regional Vice President, Home Financing Solutions
Scotiabank
11.2017 - Current
Senior Manager, Sales, Home Financing Solutions
Scotiabank
07.2015 - 10.2017
Manager, Residential Mortgages / Builder Development
RBC
05.2005 - 06.2015
Manager, Residential Mortgages (and earlier roles)
TD Canada Trust
01.1990 - 01.2005
Indigenous Canada Course: Diversity, Equity & Inclusion
University of Alberta
PGDM, MBA Program -
Athabasca University
Bachelor of Arts - Public Policy & Administration
York University
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