Summary
Overview
Work History
Education
Skills
Affiliations
Awards Recognition
Timeline
Generic

Carla Bianchi

Mississauga,ON

Summary

Dynamic executive leader with over 30 years of progressive experience in national retail financial services sales. Proven track record of leading geographically distributed teams to exceed aggressive sales targets, drive CRM adoption, and deliver superior customer experiences. Skilled in designing and executing strategic sales plans, optimizing pipeline performance, and aligning cross-functional initiatives to grow market share. Adept at collaborating with product, risk, and marketing teams to launch new offerings and enhance customer engagement. Passionate about building high-performance cultures, earning customer primacy, and driving sustainable business growth—all aligned to Scotiabond’s core values of integrity, collaboration, accountability, and curiosity.

Overview

36
36
years of professional experience

Work History

Regional Vice President, Home Financing Solutions

Scotiabank
11.2017 - Current
  • Lead a high-performing regional sales force, overseeing 9 senior leaders and over 110 indirect reports across a vast geography, driving towards $2.5B+ in annual mortgage sales volume.
  • Achieved 152% of plan in FY22, increasing sales by 55% YOY; consistently top-ranked among national peers, with continued YOY growth into 2024 (+20%).
  • Drive performance against aggressive KPIs and leverage analytics to monitor sales pipeline, conversion rates, and territory optimization.
  • Champion Salesforce adoption, integrating CRM insights into daily sales routines to enhance pipeline visibility, partner engagement, and forecast accuracy.
  • Design and implement strategic sales plans, building relationships with COIs and external partners to expand market share and drive new business.
  • Embed customer experience excellence into sales processes, maintaining top-tier NPS and OSAT scores, ensuring the customer journey is seamless and value-driven.
  • Collaborate closely with Product, Marketing, and Risk to align field readiness for new offerings and ensure compliance with evolving policies and standards.
  • Advocate for DEI initiatives, contributing as Communications Lead on Scotiabank’s Canadian Banking DEI Council.

Senior Manager, Sales, Home Financing Solutions

Scotiabank
07.2015 - 10.2017
  • Managed sales team performance, achieving 136% of plan in 2016 and 120% in 2017.
  • Acted as SME in specialized markets, advising internal stakeholders and partners on market trends, compliance, and opportunity management.
  • Led joint field activities and business development strategies, contributing to significant portfolio growth.

Manager, Residential Mortgages / Builder Development

RBC
05.2005 - 06.2015
  • Co-mentored, managed and coached high-performing sales teams.
  • Consistently ranked in the top 10% nationwide.
  • Drove acquisition of >$70M in residential mortgage volume annually.
  • Initiated, built and managed over 25 builder relationships, securing >$1B+ in new business.
  • Led training initiatives on new product rollouts, risk management, and sales effectiveness.

Manager, Residential Mortgages (and earlier roles)

TD Canada Trust
01.1990 - 01.2005
  • Progressed through various roles in retail banking, mortgage sales, and underwriting.
  • Managed regional business development and sales training events.
  • Recognized for top sales performance and leadership, consistently ranked in top quartiles.

Education

Indigenous Canada Course: Diversity, Equity & Inclusion

University of Alberta
Alberta, Ontario

PGDM, MBA Program -

Athabasca University
Alberta, Ontario
01.2010

Bachelor of Arts - Public Policy & Administration

York University
Toronto, Ontario
01.1995

Skills

  • National Sales Strategy & Execution
  • Dealer / Partner Network Development
  • KPI & Analytics-Driven Performance Management
  • CRM (Salesforce) Adoption & Optimization
  • Customer Experience & NPS Leadership
  • Sales Force Development & Coaching
  • Cross-Functional Collaboration (Product, Risk, Marketing)
  • Change Management & Transformation Leadership
  • Diversity, Equity & Inclusion Advocacy
  • Salesforce CRM
  • MS Office Suite
  • Data & analytics reporting platforms
  • Virtual collaboration tools (Teams, Webex, Zoom)

Affiliations

  • Founder & Former National Chair, Scotiabank National Mortgage Advisory Council
  • Café VP Graduate 2023; Program Coordinator/Volunteer 2024
  • Volunteer & Fundraiser for charities including Princess Margaret, Habitat for Humanity, JDRF, and others.
  • Communications Team Lead, Canadian Banking National DEI Council, 2021-present

Awards Recognition

  • National Platinum Leadership Award, Scotiabank, 2019
  • Best of the Best Award, Scotiabank, 2019
  • National Convention Award Recipient, RBC, 6x
  • SVP Award & Convention Recipient, TD Canada Trust, 2014

Timeline

Regional Vice President, Home Financing Solutions

Scotiabank
11.2017 - Current

Senior Manager, Sales, Home Financing Solutions

Scotiabank
07.2015 - 10.2017

Manager, Residential Mortgages / Builder Development

RBC
05.2005 - 06.2015

Manager, Residential Mortgages (and earlier roles)

TD Canada Trust
01.1990 - 01.2005

Indigenous Canada Course: Diversity, Equity & Inclusion

University of Alberta

PGDM, MBA Program -

Athabasca University

Bachelor of Arts - Public Policy & Administration

York University

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Carla Bianchi