Summary
Overview
Work History
Education
Skills
Languages
Accomplishments
Certification
Tools
References
Timeline
Generic

Carl Boustani

Laval,QC

Summary

Strategy & Data Analytics Lead with 11 years of experience managing analytical projects and cross-functional technology strategies. Expert in leveraging data analytics to pioneer innovative solutions and achieving significant operational efficiencies.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Strategy & Analytics

TELUS
Montreal, QC
01.2016 - Current
  • Lead and manage cross-functional technology strategies and budgets, overseeing projects valued at 50M$ which resulted in winning awards for Canada's #1 wireless network and customer experience.
  • Embed data monetization and intelligence into business strategy by leveraging data analytics to maximize revenue and improve customer experience by 4x, while saving 2x on OPEX.
  • Apply machine learning and geospatial analytics to predict ROI of capital investments with 90% accuracy, driving informed decision-making.
  • Employ marketing tactics to keep churn below 1%, as an industry expert in customer retention rates.
  • Drive national technology programs by creating custom KPIs, automated dashboards, and empowering the organization's business intelligence using big data techniques.

Social Media Manager

Personal
Online
01.2020 - 01.2024
  • Pioneered creative ad targeting techniques on Facebook, leading to a dramatic expansion of client base and 5000% year-over-year audience growth.
  • Strategized and produced viral content for Instagram and TikTok, achieving +10M view counts enhancing brand visibility and boosting engagement to 35%.
  • Crafted and executed viral content campaigns for Instagram and TikTok to amplify brand reach and authenticity across diverse social media landscapes.

RF & Data Engineer

TELUS
Montreal, QC
10.2013 - 12.2015
  • Engineered 3G+ and 4G LTE networks, optimizing coverage through data-driven interpolation maps, resulting in 30% uptake in market share growth.
  • Spearheaded network enhancement initiatives, driving business excellence and competitive advantage through strategic technology deployment.
  • Pioneered population density-based network planning, identifying key areas for expansion and outpacing competitors in targeted regions.
  • Maintained 100% uptime for critical internet services, ensuring uninterrupted connectivity for Canadians during challenging times.

Education

Bachelor of Science - Electrical Engineering

Concordia University
Montreal, Quebec
05-2014

Skills

  • Business strategy
  • Strategic Planning
  • Customer Segmentation
  • Marketing Analytics
  • Data and Analytics
  • Geospatial analysis

Languages

English
Professional

Accomplishments

  • Customer Hero
  • Lead Competition

Certification

  • Data Engineer Path - Google Cloud
  • Big Data - Concordia University

Tools

  • Alteryx
  • Big Query GCP / Looker Studio
  • Tableau / Power BI
  • Atoll / Mapinfo
  • Microsoft Office / Google Suite

References

References available upon request.

Timeline

Social Media Manager

Personal
01.2020 - 01.2024

Strategy & Analytics

TELUS
01.2016 - Current

RF & Data Engineer

TELUS
10.2013 - 12.2015

Bachelor of Science - Electrical Engineering

Concordia University

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Carl Boustani