Carina Modeste-Smith
Suisun City
Summary
Seasoned graphic designer and project manager with extensive experience in branding, motion design, and marketing strategy. Proven track record of improving brand visibility and revenue through innovative design solutions and strategic marketing. Adept at leading teams and projects to deliver high-quality results on time. Excels in fast-paced environments, leveraging design thinking and business acumen to drive organizational success.
Overview
9
9
years of professional experience
Work History
Owner & Graphic Designer
RiCreate Designs
Remote
01.2019 - Current
- Successfully collaborated on branding and motion design projects, enhancing brand visibility and revenue.
- Spearheaded marketing campaigns that expanded customer base and identified growth opportunities.
- Leveraged industry trends to inform strategic decisions and competitive positioning.
Social & Creative Manager
Shedavi LLC
Remote
09.2022 - 02.2024
- Led creative strategy, significantly boosting engagement through targeted marketing materials.
- Conducted comprehensive market research to inform campaign strategies.
- Oversaw project timelines and production, ensuring timely completion and quality standards.
Graphic Designer
Help Online
Oakland
03.2021 - 06.2022
- Launched and designed a global crisis line with print marketing material that impacted thousands nationwide.
- Worked closely with CEO in leading design team decisions.
- Built and managed social media presence.
- Developed graphics, logos and layouts for product illustrations, company logos, and websites.
- Designed print materials such as brochures, flyers and posters for marketing campaigns.
- Edited photographs for use in digital media platforms including web banners and social media posts.
Graphic Designer & Content Manager
Connect Media
Trinidad & Tobago
10.2018 - 09.2019
- Increased ROI & maintained up to 6 accounts in brand consistency & social presence
- Collaborated with team members to conceptualize & execute multiple campaigns & projects seen & impacted by thousands.
Graphic Designer & Content Manager
Tribal DDB
Trinidad & Tobago
01.2016 - 10.2018
- Successfully launched and maintained up to 15 brand accounts on a team, being the only member skilled in design.
- Created for global brands such as Pizza Hut and the Olympics.
- Managed multiple projects simultaneously while meeting tight deadlines.
- Collaborated with clients and stakeholders to ensure satisfaction of design deliverables.
- Created animations and interactive elements for websites, mobile applications, presentations and videos.
Education
Masters of Business Admin -
Oneday
02-2026
BTEC Higher National Diploma in Graphic Design -
Pearson
08.2018
Associate Degree in Animation -
University of Trinidad & Tobago
07.2015
Skills
- Illustrator
- Photoshop
- After Effects
- Figma
- Brand Identity
- Design Thinking
- Motion Design
- Talent Development
- Strategic project planning
- Teamwork
- Internal & External Communication
- Project Management
- Google Workplace
- Marketing tactics
- Business Management
- KPI Management
- Negotiation
- Contract negotiation expertise
- Business Development
- Design coordination
Affiliations
- Hiking
- Roller Skating
- Photography & Cinematography
- Painting
Accomplishments
- Designed the packaging for a recreational brand that launched globally to millions
- Negotiated with and managed several influencers, vendors and contractors for product and brand shoots at Shedavi LLC
- Created and prepared informational and celebratory graphics for athletes participating in the Olympics
- Participated in a Social Media Growth Hacking workshop
- Travelled to several states impacting thousands of students struggling with mental health by utilising my design skills and marketing strategies. Live captured and conducted interviews whilst maintaining brand cohesiveness.
Languages
English
First Language
Spanish
Beginner
A1
Dutch
Beginner
A1
References
- Elizabeth Davis - CEO at Shedavi LLC
elizabeth@shedavi.com - Brianna Sharp - Former Community Manager at Help Online
+1 (510) 334-9575 or Brianna.sharp21@gmail.com - Yasmin Azizi - Social Media Manager & Account Director at Connect Media Ltd
+1 (868) 343-5300 or Yasmin.azizi89@gmail.com
Timeline
Social & Creative Manager
Shedavi LLC
09.2022 - 02.2024
Graphic Designer
Help Online
03.2021 - 06.2022
Owner & Graphic Designer
RiCreate Designs
01.2019 - Current
Graphic Designer & Content Manager
Connect Media
10.2018 - 09.2019
Graphic Designer & Content Manager
Tribal DDB
01.2016 - 10.2018
Masters of Business Admin -
Oneday
BTEC Higher National Diploma in Graphic Design -
Pearson
Associate Degree in Animation -
University of Trinidad & Tobago
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