Cara Gray
Business Development & Sales Manager
Alberta ,AB
Summary
Innovative Owner/Operator with 20 years fostering growth and profitability in the Beauty industry in Aesthetics. Motivated leader with successful account acquisition and revenue growth with existing accounts.
Ambitious Company Representative developing plans to meet client needs. Well-versed in building valued discussion around industry sales & client/buyers needs. Strategic and efficient with drive for applying techniques that support corporate mission.
Resourceful Account Manager with excellent client oversight, issue resolution and relationship-building expertise. Maximized repeat business opportunities and utilized proven prospecting techniques to expand client base.
Proven record to manage a large territory with success in yearly sales targets exceeded.
Overview
21
21
years of professional experience
23
23
years of post-secondary education
Work History
Business Development Specialist
Ballad Group
07.2023 - Current
- Develop and implement strategies to cultivate and maintain partnerships with other businesses.
- Identify potential collaboration opportunities and initiate discussions with key stakeholders.
- Network effectively within industry events and forums to establish new connections and nurture existing relationships.
- Collaborate cross-functionally with sales, marketing, and product teams to drive business growth through strategic partnerships.
- Track and analyze partnership performance metrics to optimize outcomes and identify areas for improvement.
- Developed and executed strategic sales plans, resulting in increased revenue and profitability for the company.
- Streamlined internal processes for improved efficiency, leading to a more productive work environment and faster project completion times.
- Established long-term partnerships with key stakeholders, fostering trust and collaboration for mutual success.
- Negotiated contracts with vendors and clients, securing favorable terms that maximized profits while maintaining strong relationships.
- Organized networking events to connect with industry professionals, gaining insights into emerging trends and potential collaborations.
- Expanded client base by identifying and targeting new business opportunities through market research and analysis.
- Secured high-value accounts through building rapport with key decision-makers, understanding their needs, and presenting customized solutions tailored to their requirements.
- Networked among local business and community organizations to develop leads and generate business.
Business Development & Sales Manager
Posh Esthetics Salon & Day Spa Ltd.
01.2003 - 09.2023
- Developed campaigns and specific marketing strategies for clients
- Identified appropriate marketing channels and target customers for campaigns
- Engaged with customers to effectively build rapport and lasting relationships
- Provided positive first impressions to welcome existing, new, and potential customers
- Answered customer questions about sizing, accessories, and merchandise care
- Engaged with customers to build rapport and loyalty
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Increased sales volume and expanded product line to new retailers.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Built relationships with customers and community to establish long-term business growth.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Managed accounts to retain existing relationships and grow share of business.
Aethetics Educator
MC College
01.2020 - 05.2022
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Planned and implemented integrated lessons to meet national standards.
- Reviewed curriculum and devised alternate approaches to presenting lessons to increase student understanding.
- Encouraged creative thinking and motivated students by addressing individual strengths and weaknesses based on standardized testing results.
- Met regularly with team of teachers to discuss best practices and develop innovative teaching strategies.
- Monitored student progress and adjusted instruction to meet individual needs.
- Trained and supervised new teachers to apply best teaching practices and comply with protocols.
- Collaborated with colleagues to develop and revise curriculum, enhancing learning experience.
- Prepared quizzes, tests and examinations to gauge how well students were learning.
Education
Social Work Diploma
Red Deer College
Red Deer, AB 09.2000 - 05.2002
Early Childhood Education
Red Deer College
Red Deer, AB 09.1999 - 05.2000
Aesthetics
Aesthetics Certificate
JoDawn, Edmonton 06.2002 - 01.2023
B2B Sales Courses
Udemy
Online 03.2017 - 03.2017
Skills
- Operations management
Competitor trend research
Relationship building and management
Differentiated instruction
New Business Development
Staff Management
Revenue and profit maximization
Account acquisition
Compelling presentations
Timeline
Business Development Specialist
Ballad Group
07.2023 - Current
Aethetics Educator
MC College
01.2020 - 05.2022
B2B Sales Courses
Udemy
03.2017 - 03.2017
Business Development & Sales Manager
Posh Esthetics Salon & Day Spa Ltd.
01.2003 - 09.2023
Aesthetics
Aesthetics Certificate
06.2002 - 01.2023
Social Work Diploma
Red Deer College
09.2000 - 05.2002
Early Childhood Education
Red Deer College
09.1999 - 05.2000
Similar Profiles
BERNELL LAVALLEEBERNELL LAVALLEE
Ballad Group Trainee at Ballad GroupBallad Group Trainee at Ballad Group
Mandisa NgwenyaMandisa Ngwenya
WAREHOUSE TRAINING at Ballad consulting groupWAREHOUSE TRAINING at Ballad consulting group
Lori A. PetersonLori A. Peterson
Patient Service Representative at Ballad Health, Ballad Health Medical Associates, CVA Heart InstitutePatient Service Representative at Ballad Health, Ballad Health Medical Associates, CVA Heart Institute
Tanisha HalcrowTanisha Halcrow
Custodian at Kapawe'No Health Centre-GrouardCustodian at Kapawe'No Health Centre-Grouard
Harjot KaurHarjot Kaur
Team Leader at McDonald'sTeam Leader at McDonald's