Summary
Overview
Work History
Education
Skills
Timeline
Certification
Certificates
Generic
Candace M. Gillhoolley

Candace M. Gillhoolley

Summary

I represent a collaborative and innovative force. I take pride in being more than just a marketer with a diverse portfolio of effective campaigns; I am also a storyteller, community builder, and change agent. My areas of expertise are developing persuasive messaging, establishing fruitful alliances between various industries, and introducing neuromarketing techniques to promote inclusivity.

My mission is to enhance the digital footprint and offer transformative solutions and value-driven services that uplift and champion others in their journeys.

Overview

13
13
years of professional experience
1
1

Search Engine Optimization (SEO) Specialization

1
1

Google Project Management Professional Certificate

1
1

Meta Marketing Analytics Foundation

1
1

Meta Social Media Management

1
1

Meta Marketing Analytics Professional

1
1
Certificate

Work History

Marketing Advisor

Unicorn Venture Studios
04.2023 - Current
  • Created customized marketing materials to increase product awareness.
  • Identified appropriate marketing channels and targeted customers for campaigns.
  • Coordinated with social media, public relations, and other teams to execute product introductions.
  • Consulted with clients on business issues and developed innovative proposals

Community Director

Kubuntu Focus
10.2019 - 08.2023
  • Customized marketing approaches for distinct communities yielded a 15% uptick in followers and engagement.
  • Deployed educational marketing tactics that augmented engagement on Twitter and LinkedIn by 11%.
  • Cultivated strategic community relationships and executed events with area organizations.
  • Established all strategic alliances, including JPL NASA and AI Racing Tech.
  • Engaged functional areas across prospect or client organizations to uncover future business opportunities.

Marketing and Communications Specialist

The Linux Foundation
09.2022 - 03.2023
  • Achieved an 8.3% uplift in active developer engagement within the PyTorch community; further boosted YouTube engagement by 13.4% following the launch of a niche virtual developer channel.
  • Established strong connections with industry thought leaders and prospective clients, elevating brand visibility and emphasizing its distinct market positioning.
  • Strategically managed and executed a content marketing campaign, supplemented by a meticulous editorial calendar, to ensure the dissemination of premium content and maximize performance metrics.
  • Curated and documented industry-centric events while leveraging social media insights to generate compelling content that resonated with and engaged our target audience.

Retention Specialist

Reach.sh
02.2022 - 07.2022
  • Established a strategic corporate alliance channel focusing on micro-influencers, yielding an impressive 18% surge in sales.
  • Devised tailored marketing collateral to amplify product visibility and awareness among target audiences.
  • Pinpointed the most effective marketing channels and precisely segmented customers to enhance campaign efficacy.
  • Collaborated seamlessly with social media, public relations, and diverse departments to orchestrate successful product launches.
  • Analyzed detailed demographic insights to discern prime target segments, evaluate competitor strategies, and formulate persuasive tactics.

Marketing and Communications Specialist

Manning Publications
05.2010 - 02.2022
  • Achieved $2 million in net profit, attributed to a 64% spike in new client acquisition, driven by the deployment of growth marketing eLearning initiatives.
  • Amplified micro-influencer content interactions and boosted affiliate partnerships by 32%.
  • Created and executed content generation, social media campaigns, and community outreach, amassing 43,000 elite developer decision-makers on our mailing list.
  • Partnered with subject matter experts (SMEs) to curate innovative content blueprints, ensuring alignment with organizational goals, spotlighting product uniqueness, and maintaining brand consistency.
  • Managed the conceptualization, production, and rollout of print and digital marketing assets, including landing pages, video production, and web development.

Education

Bachelor of Science - English

Columbia University
New York, NY
05.1996

Skills

  • Inbound and Outbound Marketing
  • Virtual Developer Platform Acquisition
  • Revenue Generation from Virtual Events
  • Micro-Influencer B2B Channel Innovation
  • Social Media Management
  • Affiliate Sales and Marketing
  • Analytics and SEO
  • Digital Marketing
  • Recruited 43,000 elite developer decision-makers through Educational content strategy

Timeline

Marketing Advisor

Unicorn Venture Studios
04.2023 - Current

Marketing and Communications Specialist

The Linux Foundation
09.2022 - 03.2023

Retention Specialist

Reach.sh
02.2022 - 07.2022

Community Director

Kubuntu Focus
10.2019 - 08.2023

Marketing and Communications Specialist

Manning Publications
05.2010 - 02.2022

Bachelor of Science - English

Columbia University

Certification

  • HubSpot Sales Representative Professional Certificate
  • Search Engine Optimization (SEO) Specialization,
  • Google Project Management Professional Certificate,
  • Meta Marketing Analytics Foundation,
  • Meta Social Media Management,
  • Meta Social Media Marketing Professional Certificate,
  • Meta Marketing Analytics Professional Certificate

Certificates

 

  • HubSpot Sales Representative Professional Certificate
  • Search Engine Optimization (SEO) Specialization,
  • Google Project Management Professional Certificate,
  • Meta Marketing Analytics Foundation,
  • Meta Social Media Management,
  • Meta Social Media Marketing Professional Certificate,
  • Meta Marketing Analytics Professional Certificate

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Candace M. Gillhoolley