Camille Labrie

• Helped build and direct marketing strategy which resulted in a record month, achieving 100% increase in lead generation in Q3 and 150% increase in Q4.
• Applied and successfully won CanExport SME Grant that granted us with funds to enter new market. Increased brand awareness of Psychometrics in United States by digital ads on Google Ads and LinkedIn.
• Work with cross-functional teams to create and lead marketing strategy for the launch of three new products.
• Plan and execute monthly, quarterly, and yearly marketing strategy.
• Define KPIs, monitor performance, and analyze website performance using tools such as Google Analytics, Tag Manager, GA4, Moz and Google Search.
• Collaborate with sales team to align sales and marketing strategies to business goals.
• Conduct research, strategically plan and successfully execute impactful digital advertising (PPC), social media, and email marketing campaigns.
• Report performance in monthly / yearly analytics reports and present solutions and ideas to President.
• Coordinate affiliate advertisements and events such as trade shows and eBlasts.
• Design and create website content and copy to represent brand and improve SEO.
• Collaborate on creation of dynamic mixed-media content that effectively targets prospects across all stages of the marketing funnel, resulting in heightened brand awareness and lead generation.
• Create basic graphic design for email, web pages, infographics, forms, branded documents, videos and GIFs.
• Experience with Dynamics 365 CRM, ClickDimensions integration and Mailchimp to maintain leads and contacts, manage workflows and marketing automation activities.
• Experience with Wordpress CMS, Gravity Forms, Elementor and Shopify integration on bilingual site (English and French).

High volume, fast paced, premium casual dining experience focused on hospitality and guest satisfaction

• Created repeat customers and brand loyalty by providing excellent and personalized service.
• Demonstrated leadership in within the bar team.
• Entertained guests in an enthusiastic, professional manner.
• Facilitated training camps and new hire orientation for over 20 employees.
• Lowered cost of goods by increasing awareness of product loss and providing proper training.

• Created meaningful and lasting experiences for customers while interacting with brands
• Influenced prospects to provide information for R&D.
• Increased brand awareness for brands associated with Cinco.
• Maintained positive image of brand at all times.
• Monitored customer feedback and relayed information to the R&D team.
• Worked in high energy atmosphere that moved fast-paced.
• Used English and French frequently.

• The first contact point for customers with faulty products or poor service.
• Created, organized and maintained a schedule for service technicians to tend the various needs of the customers.
• Assessed the service needs of customers and provide a solution.
• Created and maintained profiles for each customer in the CRM database used by the organization.