Camille Labrie

• Progressed from Marketing Assistant, to Marketing Specialist to Marketing Manager, assuming full ownership of marketing strategy, execution, and performance reporting.
  
  Led end-to-end marketing and communications strategy for a global B2B organization in the HR and professional services space, owning initiatives across web, content, email, paid media, webinars, and events.
  Drove a 39% increase in inbound leads through integrated campaigns that aligned brand positioning, digital advertising, content, and conversion-focused landing pages.
  Currently leading a full website rebuild and brand refresh, partnering with senior leadership and external agencies to modernize messaging, improve navigation, strengthen SEO, and clarify the organization’s value proposition.
  Built and scaled a webinar and thought-leadership program, increasing registrations 74% year over year and achieving an 85% live attentiveness rate through strong positioning, targeted promotion, and compelling copy.
  Led go-to-market planning and communications for 6+ product launches, developing messaging frameworks, campaign strategy, email sequences, landing pages, and supporting content.
  Created and maintained a consistent content pipeline, including blogs, newsletters, campaign emails, sales enablement materials, and website copy.
  Acted as the primary marketing partner to internal stakeholders, translating complex concepts into clear, accessible messaging and ensuring alignment across teams.
  Leveraged analytics and reporting (GA4, CRM, email, and paid media performance) to inform strategy, optimize campaigns, and clearly communicate results to leadership.
  Supported international growth initiatives by securing a CanExport SME Grant and executing targeted digital campaigns to build brand awareness in new markets.
  Operated as a solo marketer in a lean environment, balancing strategy, execution, and project management while managing external vendors and agency partners.

High volume, fast paced, premium casual dining experience focused on hospitality and guest satisfaction

• Created repeat customers and brand loyalty by providing excellent and personalized service.
• Demonstrated leadership in within the bar team.
• Entertained guests in an enthusiastic, professional manner.
• Facilitated training camps and new hire orientation for over 20 employees.
• Lowered cost of goods by increasing awareness of product loss and providing proper training.

• Created meaningful and lasting experiences for customers while interacting with brands
• Influenced prospects to provide information for R&D.
• Increased brand awareness for brands associated with Cinco.
• Maintained positive image of brand at all times.
• Monitored customer feedback and relayed information to the R&D team.
• Worked in high energy atmosphere that moved fast-paced.
• Used English and French frequently.

• The first contact point for customers with faulty products or poor service.
• Created, organized and maintained a schedule for service technicians to tend the various needs of the customers.
• Assessed the service needs of customers and provide a solution.
• Created and maintained profiles for each customer in the CRM database used by the organization.