Camilla Burggraaf

Due to a lack of strategic focus, tech complexity driving design and a weak product design operation, the user experience of all products suffered. At the same time, the future vision of the platform products required a ramp up in effective design power.

ACHIEVEMENTS

• Reduced usability issues on the core product by 75% in 3 months
• Re-engineered design processes: Reduced development effort by 60%.
• Designed, implemented, and operationalized a Design System
• Built and led the UX Team from 1 to 4 in 6 months, servicing 8 parallel development teams on 5 large and complex Enterprise SaaS products serving major global banks like Wells Fargo, ANZ, HDFC, Navy Federal Credit Union and others.
• Products won several awards: BIAN Best-in-Class Partner award BIAN & 2023 Microsoft Financial Services Global Partner of the Year.

The product design practice at Galileo (Technisys) was weak and scattered across the organization and lacked strategic leadership. The platform user experience was engineer driven and fragmented.

ACHIEVEMENTS

• Delivered 20 high quality user story designs and requirements per design sprint, feeding 5 product development teams concurrently.
• Grew the UX team from 4 to 10 designers in South America in less than 10 months, unified them into a practically led matrix model and strategically matched skills to projects.
• Incorporated user testing, research driven solutioning and domain knowledge development in every design sprint.
• Designed, implemented, and operationalized a Design System and facilitated a DS for toolkit for Delivery teams.

IGTB launched a forward thinking Online Corporate Banking application from scratch. Due to exploding client demands, the scope expanded in record time. Strategy, requirements and design had to come together fast.

ACHIEVEMENTS

• Developed an Enterprise-wide Center of UX Excellence serving multiple business units and product groups, paving the way for a high quality UX design practice organization wide.
• Built a product design team up from 2 to 12 designers in 1 year, operating in 4 continents Trained and mentored the product analysts (10) and cultivated a strong product design thinking mindset.
• Consulted both customers, such as HSBC, CIBC, BBL, and others, and the customer implementation teams worldwide on design and product customization
• Delivered market leading corporate banking experience with many innovative features winning several industry awards.
• Implemented research driven design process, facilitated domain knowledge exchange and co-led the product organization.

• Led and executed the design for various sites and products in the insurance, mortgage, and money management space
• Increased design quality, efficiency and reduced rework and improved cross functional collaboration.

• Designed and managed the member and event registration system servicing 50K members worldwide
• Developed the international online strategy, designed site templates, and trained volunteers in 25 countries to implement and optimize their web presence.

• Designed and delivered - award winning - concepts and designs for national sites, campaigns, and intranet solutions for a wide array of companies, such as: T-Mobile, McDonald's, Randstad, Philips Design, National Institute for Public Health and more.

• Built the user testing and usability lab, co-defined design process and best practices and managed the planning of 30 designers and front-end developers
• Led the design from a to z of the more complex web applications and desktop software products

• Executed the Research, Requirement analysis, Concept definitions and Design of innovative e-commerce solutions for national market leading retail organizations and online community platforms in the Netherlands
• Researched and edited market leading e-commerce books.