Caleb King
La Mirada
Summary
Insightful in market research and marketing strategies known for high productivity and efficient task completion. Skilled in data analysis, consumer behavior understanding, and strategic planning. Excel in communication, problem-solving, and adaptability, leveraging these soft skills to drive successful marketing initiatives and informed decision-making processes.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Travel Marketing Analyst
Student Travel Group
Ann Arbor
11.2024 - Current
- - Led a marketing consulting project for the Greek National Tourism Organisation, identifying key digital channels students use for travel inspiration and providing strategic recommendations in a professional presentation to enhance their digital engagement.
- Developed platform-specific marketing strategies to target students using survey data, SEO research, and sample campaigns to help position Greece as a top destination for student travelers.
- Featured in a Turkish Airlines marketing campaign, personally organized and published by the Chairman of Turkish Airlines, showcasing the transformative power of our cultural immersion trip to Istanbul and Athens.
Data Scientist
Bountiful Pantries
Ann Arbor
09.2024 - Current
- - Assist in the data entry and analysis of food/hygiene products within local pantries
- Data used to identify products that most effectively combat food insecurity within the Ypsilanti and Ann Arbor communities
Volunteer Coordinator (Seasonal)
Faith Christian Fellowship Church
Hawaiian Gardens
07.2017 - Current
- Worked closely with staff members to ensure that tasks were delegated appropriately to volunteers.
- Organized recreational activities to promote social interaction among participants.
Cashier
Habit Burger
La Mirada
01.2024 - 08.2024
- Provided excellent customer service in a fast-paced environment, ensuring positive dining experiences.
- Accurately processed customer orders and handled cash and credit transactions using point-of-sale systems.
Crew Member
Five Guys
Whittier
08.2022 - 01.2024
- Prepared and assembled food orders consistently following Five Guys' quality standards and procedures.
- Trained new employees on job duties and safe operation of kitchen equipment.
Student Researcher
UCI Paul Merage School of Business
Irvine
07.2023 - 07.2023
- - Participated in an intensive financial and investing development summer program designed to expand expertise in financial strategies and investment practices. Engaged in a variety of learning experiences, including case studies, group projects, online simulations, and presentations led by industry professionals and esteemed faculty from the Paul Merage School of Business. As a capstone project, developed a comprehensive personal wealth management plan, establishing a strong foundation for long-term financial success and strategic investment.
Education
Bachelor of Science - Cognitive Science
University of Michigan
Ann Arbor, MI05-2028
Skills
- Data analysis
- Market research
- Customer service
- Customer engagement
- Marketing analysis
- Data collection
Certification
University of Pennsylvania - Wharton Online - Issued Jan 2025 Credential ID QL6IBUX5YDM2
- Learned key strategies from Jonah Berger’s "Contagious: Why Things Catch On" to make ideas stick and enhance influence.
- Explored techniques for generating word of mouth and leveraging social networks to spread information.
Gained skills in crafting contagious content and creating shareable marketing campaigns.
Timeline
Travel Marketing Analyst
Student Travel Group
11.2024 - Current
Data Scientist
Bountiful Pantries
09.2024 - Current
Cashier
Habit Burger
01.2024 - 08.2024
Student Researcher
UCI Paul Merage School of Business
07.2023 - 07.2023
Crew Member
Five Guys
08.2022 - 01.2024
Volunteer Coordinator (Seasonal)
Faith Christian Fellowship Church
07.2017 - Current
Bachelor of Science - Cognitive Science
University of Michigan
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