Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
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Caitlyn Robinson

Caitlyn Robinson

Bradford,ON

Summary

Dedicated marketing and sales operations professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

Overview

17
17
years of professional experience

Work History

Product Marketing Manager

ESC Corporate Services Ltd.
07.2022 - Current
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.
  • Used data analytics to track lead generation campaigns and improve quality.
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
  • Created and managed social media campaigns to increase brand engagement.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.

Founder

Grow Spaces
06.2020 - Current
  • Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
  • Created organization's mission and vision statements.
  • Identified business development challenges and customer concerns for proactive resolution.
  • Conducted target market research to scope out industry competition and identify advantageous trends.
  • Created and monitored promotional approaches to increase sales and profit levels.
  • Managed financial, operational and human resources to optimize business performance.
  • Monitored key business risks and established risk management procedures.

Educator

King's College School
08.2013 - 09.2020
  • Built relationships and communicated with parents to provide best learning environment for children.
  • Monitored student progress and adjusted instruction to meet individual needs.
  • Utilized innovative teaching strategies to effectively engage students in learning.
  • Collaborated with colleagues to develop and revise curriculum, enhancing learning experience.
  • Met regularly with team of teachers to discuss best practices and develop innovative teaching strategies.
  • Developed and implemented engaging lesson plans to keep learner attention.
  • Facilitated student-led, inquiry-based activities in classroom to enhance learning experience.
  • Chose materials and developed lesson plans to enhance skills for individual students.
  • Created and implemented assessments to measure student progress.
  • Collaborated with administrators to develop school-wide initiatives to promote academic excellence.
  • Fostered student curiosity and interest through creative hands-on activities.
  • Worked with staff members and teachers to design comprehensive and individualized plans to optimize student education.
  • Participated in department meetings to provide input to colleagues about student achievement and improvement.
  • Created and developed lesson plans to meet students' academic needs.

Educator

High Park Centennial Montessori
09.2006 - 09.2013
  • Built relationships and communicated with parents to provide best learning environment for children.
  • Monitored student progress and adjusted instruction to meet individual needs.
  • Collaborated with colleagues to develop and revise curriculum, enhancing learning experience.
  • Assessed student performance and provided feedback to facilitate student success.
  • Trained and supervised new teachers to apply best teaching practices and comply with protocols.
  • Designed detailed learning plans for struggling students based on test, homework and assignment records.

Education

Bachelor of Arts - English

Wilfrid Laurier University
Waterloo, ON
04.2006

Skills

  • Project Management
  • Sales Support
  • Corporate Communications
  • Conference Management
  • SEO Strategy and Execution
  • Google AdWords
  • AdWords Strategies

Additional Information

Currently pursuing PMP designation.

Timeline

Product Marketing Manager

ESC Corporate Services Ltd.
07.2022 - Current

Founder

Grow Spaces
06.2020 - Current

Educator

King's College School
08.2013 - 09.2020

Educator

High Park Centennial Montessori
09.2006 - 09.2013

Bachelor of Arts - English

Wilfrid Laurier University

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Caitlyn Robinson