Caitlin Marsh

• Oversaw all operations, marketing, sales and financing of a brick and mortar small business for five years and an online business operated using Shopify
• money management, budget projections, marketing initiatives, Point of Sale operations, buying, merchandising, product knowledge, correspondence, bookkeeping, managing staff, training, cleaning, organizing, answering phones, and making sure daily operations run smoothly and always reflect brand in the best possible light
• Skilled in both front of house and back of house operations that includes front-facing client relationships, business to business development, shop maintenance, bookkeeping, and logistics management.
• Successfully transitioned the business model from storefront to solely online while maintaining client and vendor relationships
• Developed comprehensive marketing and communication strategies using social media to increase brand awareness and build client base
• Grew and sustained long-term business accounts, resolving any issues quickly and assertively to ensure client satisfaction at all times
• Creatively designed flower and bouquets that aligned with the client and individual needs, while continuously learning floral types, price points and longevity and assessing floral market trends
• Negotiated price and ensured product quality and delivery from vendors
• Managed in-person workshops annually, meeting capacity limits and revenue-generating goals
• Floral management for small to medium sized events such as weddings, galas,
• Engaged with community, partnering with nonprofit organizations such as the Women's Shelter and donating single stem roses on Valentine's Day for # years.
• Founded and managed [Type] business, growing revenue to $[Amount] in first year

• Account Executive for both Splendid Shoes and 7 For All Mankind
• Fashion wholesale Account Executive managing partners with specialty store accounts and retailers, providing consistent client service in line with brand's wholesale strategy and brand image communicated through its various selling locations, such as Harry Rosen, Browns and Holt Renfrew
• Managed accounts for major clients and specialty retailers
• First point of contact for client queries such as RA requests, recurring orders, repairs, store locations, product search, etc
• Developed seasonal projections to forecast sales, markdowns, margin and turnover
• Managed existing business including driving performance, re-orders, managing risk and liability, tracking shipping and selling etc
• Managed, tracked and ensured shipment of all orders
• Reported and consistently analyzed to empower client and brand decisions and strategies
• Built and updated WTD, MTD, & YTD sales reports
• Corporate travel to NYC shows four times a year
• Travelled to all shoes and apparel shows across Canada four times a year.

Assistant Manager

Inventory management, prepared sales reports, and monitored sales staff to ensure that customers receive a high quality of service

• Consistently met and exceeded sales targets by motivating staff and attending to customer complaints
• Manager of flagship store
• Ensured successful and efficient operation of store at all times
• Maintained constant contact with customers and staff
• Recruited, trained, supervised and appraised staff
• Managed budgets by
• Led, implemented and maintained sales targets and incentives
• Dealt with customer queries and complaints
• Oversaw pricing and stock control
• Ensured compliance with health and safety legislation
• Prepared promotional materials and displays
• Liaised with head office.