Caitlin T. Gannon
Wine Industry Professional
West Hollywood
Summary
I am an experienced wine industry professional with a diverse background spanning retail, distribution, and both large-scale and boutique winery sales. My approach to managing distributor relationships is warm, consistent, and rooted in my experience as a former sales rep, giving me a unique ability to understand and support both sides of the partnership. I’m passionate about sales, energized by working with people, and skilled at building profitable, long-term relationships. I pride myself on being adaptable, relatable, and creative—continuously seeking innovative ways to engage the market during an evolving and challenging time for the industry.
Overview
12
12
years of professional experience
3
3
Certifications
Work History
California State Sales Manager
Rhys Vineyards
07.2023 - 11.2025
- Guided performance and strategic alignment across all California markets for Skrunk Wines, supporting accurate forecasting and strong execution.
- Built effective relationships with the American Portfolio Management team to maintain optimal inventory levels and focused planning.
- Led monthly business reviews with distributor leadership to measure KPIs, adjust plans, and drive accountability.
- Developed collaborative partnerships with distributor reps across each CA territory, strengthening brand advocacy and consistency.
- Increased California sales by 26% YoY (2024–2025) through targeted account development and strategic planning.
- Identified and secured high volume e-commerce opportunities, successfully closing placements.
- Leveraged winemaker visits to deliver buyer seminars, distributor trainings, and impactful education sessions.
- Executed a focused sales strategy, achieving placements in Michelin star and premium on and off premise accounts.
- Applied brand sales tools and marketing materials to support distributor teams.
- Innovated new market approaches in a rapidly evolving and highly competitive wine landscape.
Southern California Luxury Sales Specialist
Treasury Wine Estates
02.2022 - 07.2023
- Managed and motivated Distributor partner to deliver on sales goals in 3 assigned SoCal territories; West LA, Palm Desert, San Diego.
- Executed a range of activations including; wine dinners, club tasting events, staff trainings, consumer tasting events, and company and Distributor trade tastings.
- Managed inventory levels and allocations, covering 7 Luxury tier brands and 63 wines in total.
- Hosted winemakers in territories scheduling market work, wine dinners/luncheons, and managed travel accommodations.
- Followed company guidelines and over delivered on goal performance from selected account list. Metrics based on PODS and Luxury BTG, as well as focused activations.
- Set tasting appointments for key buyers at various winery tasting rooms.
- Supported sales reps through consistent open lines of communication for questions and requests relating to portfolio and Luxury category as a whole.
- Presented relevant company information and updates to teams at various meetings within each assigned sales division of RNDC.
Southern California Market Manager
Frank Family Vineyards
10.2021 - 02.2022
- Planned out sales territory approach in partnership with Distributor.
- Conducted staff training programs and hosted wine events.
- Managed and motivated Distributor partners to execute sales goals.
- Managed portfolio allocations, inventory counts, and pricing approvals.
- Secured new business while maintaining strong relationships with existing accounts.
- Utilized analytics to populate data sets and disperse reports to Distributor partners.
On Premise Sales Representative
Wine Warehouse
04.2018 - 10.2021
- Managed 30 and 60 day goals and incentives for focus brands.
- Displayed a strong sense of account awareness with a relevant approach to product proposals.
- Built the Napa Valley territory revenue to a historical high.
- Processed product returns, delivery issues, and worked with internal personnel to ensure customers needs were met.
- Offered exceptional customer service and proactively found solutions to obstacles.
- Worked with lines of internal company communications in a concise manner.
- Maintained consistent relationships with suppliers and spoke to brands both professionally and confidently.
- Continually self educated on a span of more than 5,000 different products.
- Assisted accounts with wine seminars, staff trainings, and proven sales techniques.
On/Off Premise Sales Representative
VineLore Wine & Spirits
08.2015 - 04.2018
- Provided sales and support for more than 3,500 skus from a range of regions.
- Navigated Controlled State operations with deep regulatory understanding.
- Coordinated supplier visits and structured professional in-market schedules.
- Ensured appropriate inventory levels, SPA programs, and POS execution for off-premise accounts.
- Participated in events and tastings with strong product knowledge and enthusiasm.
Wine Steward
Uncorked Wine Bar
09.2013 - 04.2015
- Responsible for developing diverse weekly wine lists with tasting notes and pricing.
- Guided guests through their tasting experience.
- Effectively sold wines to customers with a warm and professional demeanor.
Education
Western Illinois University
Skills
Sales presentations
Sales training
CRM proficiency
Territory management
Market research
Sales tracking
Goals and performance
Certification
Certified Specialist of Wine, CSW - Society of Wine Educators
Timeline
California State Sales Manager
Rhys Vineyards
07.2023 - 11.2025
Southern California Luxury Sales Specialist
Treasury Wine Estates
02.2022 - 07.2023
Southern California Market Manager
Frank Family Vineyards
10.2021 - 02.2022
On Premise Sales Representative
Wine Warehouse
04.2018 - 10.2021
On/Off Premise Sales Representative
VineLore Wine & Spirits
08.2015 - 04.2018
Wine Steward
Uncorked Wine Bar
09.2013 - 04.2015
Western Illinois University