Hi, I’m
Caitlin Molson
Kelowna,BC
Summary
Data-driven Sales Manager with 9 years of experience bringing previously untapped market sectors into focus and expanding market base incrementally. Deeply collaborative sales leader, building diverse teams and generating comprehensive market strategies to boost overall brand recognition.
Overview
11
years of professional experience
Work History
Devon Transport, Budget Car & Truck Rental
Sales/ Location Manager
03.2015 - Current
Job overview
- Managing almost 30 employees across various departments at one of Devon Transport’s largest and most profitable hubs
- Focusing primarily on building successful teams, developing customer relationships, and creating and maintaining corporate business. Using various sales techniques and strong communications skills to maintain a competitive edge while creating repeat business
- Development and execution of communication and engagement strategies to foster meaningful relationships with diverse stakeholders
- Using internal tracking systems and KPI's to monitor employees’ sales and CRM performance to develop and train top performers
- Collaborated with senior leadership to identify communication needs and align strategies with organizational goals
- Day-to-day management of staff and location ensuring successful project delivery and team success.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Analyzed market data to inform strategic decisions.
- Cultivated focus on customer service and satisfaction with well-trained, empowered team
Kamloops Symphony Orchestra
Marketing and Community Engagement Coordinator
01.2014 - 03.2015
Job overview
- Monitored internal and external environments for issues and opportunities, providing timely advice to senior leadership
- Oversaw creation of various communication materials, including print, radio, online advertising, email marketing, press releases, and community surveys
- Ensured publication-ready content and prepared detailed media activity reports
- Played a key role in crisis communication preparedness, ensuring the organization's responsiveness and adaptability in emergency situations
- Working closely with clients, designing a variety of campaigns to specifically fit client’s needs
- Along with creating and implementing digital marketing plans, focused on branding and website design to reach broader networks and developing marketing and strategic plans to create brand awareness and boost sales for sustainable growth
- Actively engaged in networking within the community, customer relations, sales, and brand development and management.
Pulse Group Marketing
Account Coordinator
05.2013 - 01.2014
Job overview
- Service Marketing, Communications, and Design Company.
- Working almost exclusively on key account: Jillian Harris, I handled ecommerce start-up Charlie Ford Vintage.
- Product management, logistics, communications functions, overseeing vendor partners, customer support, and development and implementation of policy and procedures.
- Coordinated website development and design, direct brand management, public and media relations, advertising, and sales collateral development, as well as ongoing customer and market research.
- Facilitated weekly status reports, project documentation and client billing.
- Coordinated meetings, calls, and demos for multi-person account management team
Education
Thompson Rivers University, Kamloops, BC
Bachelor of Business Administration from Marketing
2013
University of Saskatchewan, Saskatoon, SK
Associate of Science
05.2009
Skills
- Team Leadership and Growth
- Growth and Strategic Planning
- Project Management
- Digital and Social Media
- Web & Print Content Development
- Strategic Communication and Engagement
- Customer Relations & Support
- Public Relations
- Strong Interpersonal, Verbal and Written Communication Skills
- Policies and procedures
- Policy Implementation
- Operations Management
Timeline
Sales/ Location Manager
Devon Transport, Budget Car & Truck Rental
03.2015 - Current
Marketing and Community Engagement Coordinator
Kamloops Symphony Orchestra
01.2014 - 03.2015
Account Coordinator
Pulse Group Marketing
05.2013 - 01.2014
Thompson Rivers University
Bachelor of Business Administration from Marketing
University of Saskatchewan
Associate of Science
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