Caitlin Grolway

www.overthemoonreflections.com

• Coaching, mentoring and counselling clients to make healthy and informed decisions in their lives through traditional and non- traditional healing circles, spiritual advising, journaling, mediation, channeling, and energy healing with informed consent
• Empowering clients while gaining trust through transparency and humility
• Collaborating with community stakeholders and referring clients if the help they require is out of scope to ensure the psychological safety of clients
• Provide a safe space for clients and their emotions with privacy to cope with hardships and life’s difficulties
• Digital content creation using positive psychology and motivation to the public and an online community.

• Effective closing techniques and successful negotiation with clients, wholesalers, and other retail automotive dealerships
• Interview, hire, train, and mentor highly qualified staff by teaching best practices while following company procedures and sales strategies
• Create effective pricing strategies after researching and analyzing competitor behaviour and market cost
• Compiled product inventory cost and loss with customer data to forecast accurate sales and profit numbers
• Coordinating marketing, sales, and IT (Information Technology) processes aligned activities with corporate objectives
• Execution of daily targets, reports, communication, and follow-up
• Daily profit and loss inventory analysis.

• Planning, designing and executing successful online marketing plans, using SEO, social media platforms, and video campaigns
• Directed backend-tracking URLs to measure campaign results and determine the return on investment (ROI)
• Recruited and hired experienced contractors to complete projects on time and within budget requirements with persuasive contract negotiation
• Conferred with senior executives with presentations on monthly projections, product launches and other marketing plans
• Directed production of advertising materials, including preparing copies, evaluating proofs, and enhancing visual designs and layouts
• Supervised all marketing and planning activities to exceed sales goals for dealers
• Managed over $200k monthly marketing budget to develop and execute marketing strategies, budgets, and sales plans for yearly targets.

• Researched emerging trends in digital media to inform strategies and tactics.
• Managed the daily operations of all websites and monitored performance metrics
• Provided exceptional customer service, addressing issues with fresh thinking and analytical strategies
• Accomplished monthly sales goals and increased gross profit month after month through successful sales strategies.
• Successfully maintained conversion rates ratios higher than national averages
• The only female in the Top 10 of sales people at over 45 stores.
• Negotiated and signed over 20 contracts a month personally.
• Contributed to a team that sold over 200 cars a month and 600k profit target monthly for the store.

• Enforcement of the Community Standards Bylaw
• Effective use of internal CRM (Customer Relationship Management) and computer programs
• Professional interaction and communication with the public
• Accurate preparation of violations, orders, and tickets
• Maintaining daily activity reports while prioritizing work and investigations
• Conflict resolution with upset property owners with thorough property investigations
• Appropriate decision-making and use of discretion when enforcing bylaws.

• Interviewed and counselled offenders
• Offender case management
• Prepared incident and staff report for management
• Followed investigative and evidence procedures
• Utilized effective decision-making skills when confronted with high-stress situations
• Influenced offender rehabilitation through suitable program referrals and problem-solving
• Implemented the safe care, custody, and control of adult offenders
• Established rapport with multiple offenders through strong communication and cultural practices including smudging ceremonies on units.

• Competition Level Artistic Styling
• Trained and Coached Apprentices
• Advanced Stylist with a full range of high-quality hair services
• On-location services for charity events.