Caitlin Connelly
192 Grosvenor Ave N, Hamilton,ON
Summary
Digital marketing professional with comprehensive understanding of creating impactful digital strategies. Adept at driving online engagement and optimizing content for maximum impact. Known for strong team collaboration and adaptability in dynamic and fast-paced environments.
Overview
13
13
years of professional experience
Work History
Digital Strategist
Bell Media
03.2022 - Current
- Measures and evaluates brand digital performance to present monthly findings to brand managers and production teams.
- Analyzes website and social media data such as traffic, engagements, video views and impressions to support goals and suggest areas of improvement.
- Leads projects to redesign web pages, diversify strategies and revitalize social media presence.
- Strengthens brand communication with in-depth analyses of competitors, market and economic changes.
- Monitors online trends, conversations and innovations to optimize strategies.
- Maintains in-depth understanding of industry practices and trends to best promote products.
- Designs innovative social media campaigns, increasing brand visibility and customer engagement for multiple brands.
- Assists in the recruitment process for new talent, contributing to the overall success of the organization.
Lifestyle Series Digital Producer
Bell Media
08.2013 - 02.2022
- Led content strategy, development and distribution of in-show segments across multiple digital platforms.
- Produced engaging digital content under tight timelines with limited resources and budgets.
- Collaborated with production, social media and brand partnership teams to ensure the development of visually appealing and engaging digital assets.
- Analyzed data and pivoted digital strategy as necessary.
- Pitched ideas to digital and social media teams to maintain a relevant and on brand online presence.
- Improved user engagement rates through continuous A/B testing and data-driven optimizations.
- Coordinated digital contests, including building web pages, obtaining assets, and promoting across social media platforms.
- Led training sessions for team members and interns on industry best practices, improving overall productivity levels.
- Liaised with other digital producers from other in-house brands to cross promote content
- Took photos in studio for website and social media.
- Optimized website performance by collaborating with developers on technical improvements.
- Evaluated competitors'' digital strategies for identifying potential areas of improvement within own organization.
- Streamlined production processes for increased efficiency and optimized workflows.
Front of House / Editorial Assistant
MISC Magazine
10.2012 - 08.2013
- Established cost effective and efficient ways of completing specific assignments.
- Organized company events and procedures.
- Pitched ideas in editorial meetings and helped with whatever tasks necessary
- Reviewed article pitches from freelance writers, selecting high-quality submissions for publication consideration.
- Enhanced editorial quality by meticulously proofreading and editing content before publication.
- Proofread manuscripts and other forms of copy for general grammatical correctness.
Freelance Digital Producer
Bell Media
09.2012 - 09.2012
- Used various Content Management Systems (i.e Kentico, BlogPress and Media Factory) to update etalk.ca.
- Communicated with writers and photographers to update the website with timely TIFF coverage.
- Navigated iNews and Canadian Press Images to retrieve relevant entertainment and TIFF-related articles and photos.
- Cropped, resized and watermarked photos in Photoshop to adhere to etalk's branding.
Digital Editorial Assistant, Canadian Family
St. Joseph Media
04.2012 - 08.2012
- Supported senior editors with research and fact-checking to ensure accuracy in published articles.
- Contributed to monthly editorial calendar.
- Wrote SEO-optimized, original content for web.
- Handled contests, including reaching out to PR representatives to secure prizing and contest partnerships.
- Managed social media accounts, increasing engagement and promoting brand awareness.
Education
Bachelor of Arts - Media Studies
University of Guelph-Humber
Toronto, ON01.2012
Diploma - Journalism
Humber College
Toronto, ON01.2012
Skills
- Project leadership
- Strategic planning
- Content strategy
- Digital storytelling
- Data analytics
- Competitive analysis
- KPI understanding
- Teamwork and collaboration
- Problem-solving
- Time management
- Attention to detail
References
Available upon request
Timeline
Digital Strategist
Bell Media
03.2022 - Current
Lifestyle Series Digital Producer
Bell Media
08.2013 - 02.2022
Front of House / Editorial Assistant
MISC Magazine
10.2012 - 08.2013
Freelance Digital Producer
Bell Media
09.2012 - 09.2012
Digital Editorial Assistant, Canadian Family
St. Joseph Media
04.2012 - 08.2012
Bachelor of Arts - Media Studies
University of Guelph-Humber
Diploma - Journalism
Humber College
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