Cairo Rogers
Victoria,BC
Summary
Creative and results-oriented Content & Social Media Manager with over 5 years of experience producing high-impact content across TikTok, Instagram, YouTube, and other digital platforms. Demonstrated success in growing large-scale social followings (500K+ combined), generating 100M+ views, and leading end-to-end content campaigns that drive real-world results including sponsorship acquisition, ticket sales, and brand visibility. Highly experienced working with high-profile talent such as Steph Curry, DK Metcalf, and Quavo, as well as organizations like Urban Necessities and SneakerCon (5M+ followers). Self-taught videographer and editor with a lifelong background in elite-level hockey and lacrosse. Combines a deep understanding of team dynamics, coachability, and competitive drive with creative storytelling. Proven ability to lead in fast-paced environments and bring energy, professionalism, and innovation to every project.
Overview
3
3
years of professional experience
Work History
Director of Content & Social Media
Sneaker Con
02.2022 - 04.2025
- Oversaw all content production and social media strategy for SneakerCon, a global brand with over 5 million combined followers
- Spearheaded creation of short-form video content that resulted in 31+ videos surpassing 1M views, including a standout with over 10M views
- Built and maintained strong working relationships with athletes and celebrities including Steph Curry, Quavo, DK Metcalf, Fat Joe, and Dennis Rodman to produce culturally resonant collaborations
- Successfully developed branded content for major partners including the Philadelphia 76ers, Nesquik, and the US Navy, aligning each campaign with platform trends and audience behaviors
- Directed the full lifecycle of content campaigns—from ideation and scripting to filming, editing, and post-launch analytics
- Edited and produced ads and promos that contributed to sponsorship growth and sold-out events
- Collaborated closely with internal teams (design, marketing, sponsorship, events) to align content strategy with business objectives
- Managed a team of producers, provided creative feedback, and ensured high-quality visual output under tight deadlines
Editor
The Rush With Maxx Crosby
11.2023 - 02.2024
- Played a key creative role within a four-person team, developing and editing short-form video content for Instagram and TikTok
- Responsible for growing the podcast’s Instagram from 0 to 30K+ followers in under four months by designing and distributing trend-aligned content
- Created and produced a recurring fan-favorite segment, "Rushman of the Week," which generated millions of views and expanded engagement significantly despite the early-stage status of the show
- Worked directly with NFL star Maxx Crosby and production partners to ensure content aligned with brand voice, audience expectations, and athlete branding
Content Creator & Manager
Urban Necessities
02.2022 - 05.2022
- Produced dynamic and visually appealing content for sneaker drops, brand events, and influencer collaborations, aligning each piece with emerging trends and engagement data
- Helped grow Urban Necessities' Instagram following to 400K+ through consistent content creation, formatting for Reels and Stories, and community-based storytelling
- Captured and edited product showcases, on-site activations, and day-in-the-life content with a clear brand aesthetic
Education
- Political Science
University of Victoria
Victoria, BCSkills
- Content strategy development
- Content scheduling
- Creative direction
- Audience engagement
- Teamwork and collaboration
- Problem-solving
- Photo and video editing
- Adobe Premiere
- Expertise in Final Cut Pro
- Expert Videographer
- User generated content
Timeline
Editor
The Rush With Maxx Crosby
11.2023 - 02.2024
Director of Content & Social Media
Sneaker Con
02.2022 - 04.2025
Content Creator & Manager
Urban Necessities
02.2022 - 05.2022
- Political Science
University of Victoria
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