Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

Cairo Rogers

Victoria,BC

Summary

Creative and results-oriented Content & Social Media Manager with over 5 years of experience producing high-impact content across TikTok, Instagram, YouTube, and other digital platforms. Demonstrated success in growing large-scale social followings (500K+ combined), generating 100M+ views, and leading end-to-end content campaigns that drive real-world results including sponsorship acquisition, ticket sales, and brand visibility. Highly experienced working with high-profile talent such as Steph Curry, DK Metcalf, and Quavo, as well as organizations like Urban Necessities and SneakerCon (5M+ followers). Self-taught videographer and editor with a lifelong background in elite-level hockey and lacrosse. Combines a deep understanding of team dynamics, coachability, and competitive drive with creative storytelling. Proven ability to lead in fast-paced environments and bring energy, professionalism, and innovation to every project.

Overview

3
3
years of professional experience

Work History

Director of Content & Social Media

Sneaker Con
02.2022 - 04.2025
  • Oversaw all content production and social media strategy for SneakerCon, a global brand with over 5 million combined followers
  • Spearheaded creation of short-form video content that resulted in 31+ videos surpassing 1M views, including a standout with over 10M views
  • Built and maintained strong working relationships with athletes and celebrities including Steph Curry, Quavo, DK Metcalf, Fat Joe, and Dennis Rodman to produce culturally resonant collaborations
  • Successfully developed branded content for major partners including the Philadelphia 76ers, Nesquik, and the US Navy, aligning each campaign with platform trends and audience behaviors
  • Directed the full lifecycle of content campaigns—from ideation and scripting to filming, editing, and post-launch analytics
  • Edited and produced ads and promos that contributed to sponsorship growth and sold-out events
  • Collaborated closely with internal teams (design, marketing, sponsorship, events) to align content strategy with business objectives
  • Managed a team of producers, provided creative feedback, and ensured high-quality visual output under tight deadlines

Editor

The Rush With Maxx Crosby
11.2023 - 02.2024
  • Played a key creative role within a four-person team, developing and editing short-form video content for Instagram and TikTok
  • Responsible for growing the podcast’s Instagram from 0 to 30K+ followers in under four months by designing and distributing trend-aligned content
  • Created and produced a recurring fan-favorite segment, "Rushman of the Week," which generated millions of views and expanded engagement significantly despite the early-stage status of the show
  • Worked directly with NFL star Maxx Crosby and production partners to ensure content aligned with brand voice, audience expectations, and athlete branding

Content Creator & Manager

Urban Necessities
02.2022 - 05.2022
  • Produced dynamic and visually appealing content for sneaker drops, brand events, and influencer collaborations, aligning each piece with emerging trends and engagement data
  • Helped grow Urban Necessities' Instagram following to 400K+ through consistent content creation, formatting for Reels and Stories, and community-based storytelling
  • Captured and edited product showcases, on-site activations, and day-in-the-life content with a clear brand aesthetic


Education

- Political Science

University of Victoria
Victoria, BC

Skills

  • Content strategy development
  • Content scheduling
  • Creative direction
  • Audience engagement
  • Teamwork and collaboration
  • Problem-solving
  • Photo and video editing
  • Adobe Premiere
  • Expertise in Final Cut Pro
  • Expert Videographer
  • User generated content

Websites

Timeline

Editor

The Rush With Maxx Crosby
11.2023 - 02.2024

Director of Content & Social Media

Sneaker Con
02.2022 - 04.2025

Content Creator & Manager

Urban Necessities
02.2022 - 05.2022

- Political Science

University of Victoria

Similar Profiles

CREATE PROFILE
Cairo Rogers