Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Languages
Hiking, Table Top Gaming, Video Gaming, Reading, Volunteering
Additional Information
Work Availability
Work Preference
Timeline
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Caghan Bonnough

Caghan Bonnough

Summary

Innovative Marketing leader with 10+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.

Overview

8
8
years of professional experience

Work History

Global Marketing Manager

03.2023 - Current
  • Led the social go-to-market activities and cross functional teams for both the Avatar Generations and Iron Maiden: Legacy of the Beast Mobile games, as well as leading our partnership development team
  • Partnership Development developed collaborations with Avenged Sevenfold, Motorhead, Anthrax, Inflames, Alice Copper for Iron Maiden: legacy of the beast
  • Forged a partnership with Make A Wish International to bring the first Canadian mobile game loot box fundraiser to the global market
  • Team Management Led a team of 4 direct reports and 4 sub reports
  • Mentored all team members in goal creation and strategic roadmaps
  • Increased communication between teams by changing and implementing new systems – Monday.com and better art/dev briefs
  • Marketing Created and delivered the strategic roadmap and delivered over 1200% growth in Q2 across all social platforms
  • Drove 200,000 new installs per month
  • Managed a discord community of 2000 members and supported customer service across all social platforms.

Senior Market Manager

TELUS Communications
07.2017 - 02.2023
  • Led the go-to-market activities and cross functional teams for several Canadian firsts, including the first cloud gaming services, the first internet package dedicated to Gamers, and the largest of its kind esports competition
  • Partnership Development Forged partnerships with the top brands such as Nvidia, Xbox, HyperX, Turtle Beach, Nintendo, Ubisoft and many more, generating $250k in sponsorship for TELUS esports competitions
  • Product Marketing Led go-to-market planning and execution for Xbox Game Pass Ultimate and TELUS PureFibre Ultimate Gamer, making TELUS the first carrier in North America to launch these market leading service
  • Supported the development and go-to-marketing planning of TELUS Critter Quest a play and earn for your community charity mobile game
  • Community Building and Event Management Created, lead and executed the TELUS Esports Series, creating the largest online grass roots events for both Rocket League and Apex Legends
  • Executed over 1600 community events across BC and Alberta including Dota Internationals, Home and Garden shows, major conventions
  • Developed a 1,000-team member strong focus group, sustained the group for surveying and research purposes on an ongoing basis
  • Co-Developed the TELUS Gaming for Good Esports Charity events raising over $80,000 for charity
  • Supported the Wise and Friendly Future Foundation on esports and gaming adaptation
  • Developed and managed an external 1,000 person strong discord group for marketing event purposes.

Executive Assistant

G-T-Xcavating
05.2017 - 08.2022
  • Supported the President in creating new onboarding and offboarding procedures, bring the company back to BC labor board standards
  • Office Management Reduce spend overall supply spend by 25% by consolidating vendors
  • Increased employee satisfaction by 50% and reducing turn over by holding employee event days and creating an open-door policy
  • Increased office productivity by onboarding new time tracking tools and project management tools
  • Increased Shop space by consolidation two offices into one space and created an in shop supply tracking system.

General Manager

The Brick
05.2015 - 12.2016
  • Led the store in social media marketing, B2B growth and community marketing creating a first of its kind in the community retail carnival
  • Created B2B sales program increasing monthly sales by over $100,000
  • Led sales negotiations and relationship building with major construction companies increasing margins by 10%
  • Created and executed the weekly and monthly sales programs
  • Improved the interlock between the store and head office warehouse by opening clear lines of communication and daily stock reporting plans.

Education

No Degree - Digital Marketing

UBC
Vancouver
01.2020

Skills

  • Leadership
  • Relationship Building
  • Marketing Strategy
  • Social Media Marketing
  • Analytics
  • Customer Relationship Management (CRM)
  • Communications
  • Market Research Analysis
  • Complex Problem Solving
  • Sales Forecasting
  • Product Marketing
  • Performance Management

Accomplishments

  • Achieved 1200% social growth by completing social analysis and planning with accuracy and efficiency.
  • Collaborated with team of 38 in the development of the TELUS Esports Series
  • Supervised team of 8 staff members.
  • Resolved product issue through consumer testing.
  • Achieved 70% work output by introducing Monday.com for tracking tasks.
  • Achieved 200% sales targets through effectively creating marketing campaigns and incentive programs.

Languages

English
Native or Bilingual
German
Elementary

Hiking, Table Top Gaming, Video Gaming, Reading, Volunteering

I am an avid hiker who gets out with my son at least once a month to take on moderate to challenging outback hikes. To date I have done 1000 feet of straight up elevation gains. When I am not outdoors you can find me inside either curling or volunteering for local clubs.My family loves to take down time together through video games and table top gaming.

Additional Information

I am a panel speaker for Femme Gaming having spoke on panels in regards to women in the tech industry.


I have been a guest judge for the UBC Game Developers year end competition


I was nominated for the prestigious CHLOE awards at TELUS recognizing my achievements in innovation and inclusivity.


I sit on 3 boards, being the only women on the Game Con Canda Advisory Board



Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference

Work Type

Full TimeContract WorkPart Time

Work Location

Remote

Important To Me

Work-life balanceCompany CultureFlexible work hoursWork from home option

Timeline

Global Marketing Manager

03.2023 - Current

Senior Market Manager

TELUS Communications
07.2017 - 02.2023

Executive Assistant

G-T-Xcavating
05.2017 - 08.2022

General Manager

The Brick
05.2015 - 12.2016

No Degree - Digital Marketing

UBC
Caghan Bonnough