Caelin Spencer
North Vancouver,BC
Summary
Highly experienced marketing professional with over nine years of expertise in marketing, customer and sponsorship relationship management, sales, and business analytics. Demonstrated proficiency in communications, marketing, and promotions, gained from successfully leading the marketing department of a prominent health and wellness retail company. Proven track record in crafting strategic integrated marketing plans encompassing mass media, digital and social media, and PR channels. Adept at fostering productive partnerships with internal and external stakeholders, leveraging diverse project management experience to optimize processes and elevate brand visibility. Exceptional multitasking skills, complemented by meticulous attention to detail, ensuring seamless management of multiple projects concurrently.
Overview
7
7
years of professional experience
Work History
Senior Marketing Manager
Northland Properties
10.2022 - Current
- Developed and executed comprehensive marketing strategies that increased brand visibility and market share, resulting in 31% growth in sales revenue
- Led team of 9 marketing professionals, providing guidance, mentorship, and fostering collaborative work environment
- Conducted market research to identify customer trends, competitive landscape, and industry insights, leveraging findings to inform marketing initiatives
- Oversaw creation and implementation of integrated marketing campaigns across digital, print, and social media channels, resulting in 42% increase in website traffic and 66% growth in social media engagement
- Managed marketing budget of $450,000, ensuring cost effective allocation of resources and maximizing ROI
- Collaborated with cross-functional teams, including Sales, Product Development, and Creative, to ensure brand consistency and alignment of messaging
- Developed and maintained relationships with key stakeholders, including media partners, agencies, and industry influencers.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
Project Manager & Associate
Angell Hasman & Associates
02.2020 - 01.2023
- Establish project timelines, budgets, and milestones
- Monitor progress to ensure adherence to schedules and budgets
- Evaluate and enhance existing marketing strategies to optimize campaign performance
- Skills: Sketchup, AutoCAD
- Collaborated with real estate agents to create specs and floor plans
- Met stringent deadlines and delivered high-quality work
- Delivered both 2D and 3D designs as requested
- Administered precise architectural documentation
- Brought creative designs to life through precise execution
- Planned, designed, and scheduled phases for large projects.
- Monitored project performance to identify areas of improvement and make adjustments.
- Coordinated with cross-functional teams to resolve project issues and mitigate risks.
Marketing Manager
Earls Head Office LTD
10.2019 - 01.2023
- Executed targeted marketing campaigns to promote new product launches, resulting in 41% increase in product sales within first quarter
- Evaluate and enhance existing marketing strategies to optimize campaign performance
- Coordinated partnerships, design, collateral development, and lead generation strategies, resulting in 17 new partnerships and 26% increase in qualified leads
- Created and optimized digital marketing campaigns, leveraging SEO, SEM, and email marketing to drive website traffic and increase online conversions
- Conducted market analysis and competitive research to identify market trends and develop actionable insights for business growth
- Collaborated with sales team to develop effective sales enablement materials, including presentations, case studies, and product sheets
- Monitored and analyzed marketing metrics and KPIs to assess campaign effectiveness and optimize marketing strategies
- Lead in use of organization’s Customer Relationship Management (CRM) system (Salesforce) and other marketing enablement technology to manage campaigns and track ROI
Project Manager and Brand
Descente North America
05.2017 - 10.2019
- Created streamline process for receiving and inputting customer orders, resulting in decreased order turnaround time and increased customer satisfaction
- Conducted market research in order to stay current with customer trends and to forecast future trends
- Established marketing plans and oversaw marketing campaigns across print, TV, and online plat- forms to ensure that products and services matched consumers' expectations to increase brand reputation
- Coordinated deadlines and team resources for many deliverables such as, but not limited to, launch communications, mailings, labels, packaging, photoshoots, and promotional items
- Working directly with Marketing Print & Production Coordinator, Graphic Designer, and Supply
- Chain team, managed all print pieces and packaging for each project, including POs, proof approvals, and deadlines, as well as providing insight into forecasting of new print materials.
- Provided detailed project status updates to stakeholders and executive management.
- Developed and initiated projects, managed costs, and monitored performance.
- Negotiated and managed third-party contracts related to project deliverables.
- Analyzed project performance data to identify areas of improvement
- Coordinated with cross-functional teams to resolve project issues and mitigate risks.
- Monitored project performance to identify areas of improvement and make adjustments.
Education
Associate of Arts - Architecture And Design
Vancouver College of Art And Design
Vancouver, BC05.2022
BBA - Business Administration
University of British Columbia
Vancouver2020
Bachelor of Management - Finance and Administration
Champlain Collège - CEGEP
Sherbrooke, QC2017
Skills
- Strategic Planning
- Brand Management
- Market Research
- Digital Marketing
- Data Analysis
- Media Negotiations
- Budgeting and Allocation
- KPI Tracking
- Social Media Content Creation
- Business Development
- Web Content Branding
- Marketing and Advertising
- Campaign Management
- SEO Strategy and Execution
- SEO Optimization
- Collateral Creation
- Data Analytics
- Budget Oversight
- Channel Marketing
Languages
English
Native or Bilingual
French
Native or Bilingual
Timeline
Senior Marketing Manager
Northland Properties
10.2022 - Current
Project Manager & Associate
Angell Hasman & Associates
02.2020 - 01.2023
Marketing Manager
Earls Head Office LTD
10.2019 - 01.2023
Project Manager and Brand
Descente North America
05.2017 - 10.2019
Associate of Arts - Architecture And Design
Vancouver College of Art And Design
BBA - Business Administration
University of British Columbia
Bachelor of Management - Finance and Administration
Champlain Collège - CEGEP
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