Summary
Overview
Work History
Skills
Certification
Interpersonal Skills
Work Values
Interests
Timeline
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Burt Campbell

Burt Campbell

Senior Digital Marketing Expert ♦♦ PPC // CRO // Growth Marketing ♦♦ Want An Awesome, Reliable, Competent Media Buyer/Full-Funnel Digital Marketer On Your Team? Contact Me At Right.
Calgary, AB, Canada,Canada

Summary

What good is a click if it doesn't convert? Professional Digital Marketer with 15+ years of in-the-trenches experience building, maintaining, & running end-to-end "conversion-focused" digital marketing campaigns.:

- Proven history of boosting clients' conversion rates by analyzing website visitors, collaborating with client to optimize &/or refine existing pages, & utilizing various tools to conduct A/B tests.


- Recognized for first-rate client relations & providing top-of-class results in managing - & optimizing, six-figure Google, YouTube, & Bing Ads accounts.

- Takes pride in being the subject matter expert, consulting on topics such as increasing engagement, boosting conversion rates, customer retention, & overall business strategy for multiple B2B, B2C, lead gen & e-commerce companies.

Overview

15
15
years of professional experience
6
6
Certifications

Work History

Paid Media & Conversion Optimization

MQ&C Advertising
Austin, TX, USA (Remote)
01.2018 - Current
  • Increased a client's Google Ads spend by $1,126,163.73 (+148.28%) & conversion rate by 4.93% (+219.59%) in one year - which generated 7,190.14 more leads (+115.53%) & decreased CPA by $59.87 (-25.96%).
  • Achieved a revenue growth of $666,803 for Bing/Microsoft Ads from 2018 to 2022 by maintaining client retention & ad platform expertise.
  • Earned & maintained Partner tier status in Microsoft's Advertising Partner Program for 3 consecutive years (21-23).

Professional Charisma Coach

Charisma-X
Calgary, AB, Canada
01.2015 - Current
  • Enhanced clients' confidence & social skills through personalized coaching on mindset, emotional intelligence, communication, body language, influence, anxiety management, & making a great first impression.
  • Note: I don’t currently pursue clients, but use the platform to hone my human behavior skills & to help those in need.

Master Coach & Course Instructor

International Coach Certification Alliance
Windham, NH, USA
04.2014 - 12.2017
  • Provided guidance to 100's of aspiring course members on creating a meaningful impact with their coaching clients through years of hands-on coaching experience.
  • Leveraged extensive knowledge of marketing & business to instruct future coaches on how to build a successful coaching practice.

Paid Media & Conversion Optimization

Words That Click
St Louis, MO, USA (Remote)
12.2013 - 07.2016
  • Expanded the online presence of clients through a combination of highly effective Google Ads strategies & innovative marketing campaigns.
  • Implemented & documented the company's scope of work details, resulting in streamlined company processes & increased operational efficiency.

SaaS Sales & Marketing

Pentland Firth Software GmbH
Munich, Germany
11.2008 - 07.2013
  • Developed & applied marketing campaigns for the SaaS brand through email, copywriting, promotional material, website content, & conversion focused web design.
  • Streamlined customer relations in an extensive 6-12+ month sales cycle by implementing more efficient business procedures - resulting in an increase in sales across clients in 16+ countries.

Skills

Conversion Optimization (CRO)

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Certification

Google Ads Certifications: Search, Display, AI-Powered Shopping, Video, & Measurement

Interpersonal Skills

Competent, reliable, great work ethic, strong communicator, decision-maker, power to focus, ability to execute, social/emotional intelligence, positive attitude, insightful, resourceful, proactive, leader.

Work Values

Mastery, integrity, commitment, persistence/drive, success, collaboration, accomplishment, leadership, courage, respect.

Interests

Peak Performance, human behavior, working out, biohacking (with a focus on enhanced cognition, sleep & longevity), snowboarding (powder days!), running (qualified for Boston Marathon), vintage VW & Porsche restorations, traveling (esp Europe)

Timeline

Google Ads Certifications: Search, Display, AI-Powered Shopping, Video, & Measurement

08-2023

Microsoft/Bing Advertising Certification: Search

08-2023

Certified NLP Practitioner (Neuro-Linguistic Programming)

03-2018

Paid Media & Conversion Optimization

MQ&C Advertising
01.2018 - Current

Psychology of Money (MentorPath® - New Money Story®)

06-2017

Professional Charisma Coach

Charisma-X
01.2015 - Current

Master Coach & Course Instructor

International Coach Certification Alliance
04.2014 - 12.2017

Certified Master Coach (ICCA)

04-2014

Paid Media & Conversion Optimization

Words That Click
12.2013 - 07.2016

SaaS Sales & Marketing

Pentland Firth Software GmbH
11.2008 - 07.2013

Extensive Self-Education & In-The-Trenches Experience: Human behaviour, evolutionary psychology, marketing, business strategy, sales, conversion rate optimization (CRO), entrepreneurship, copywriting, negotiation, persuasion, influence, productivity, & personal development.

01-2000

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Burt CampbellSenior Digital Marketing Expert ♦♦ PPC // CRO // Growth Marketing ♦♦ Want An Awesome, Reliable, Competent Media Buyer/Full-Funnel Digital Marketer On Your Team? Contact Me At Right.