Bryn Evans
North Vancouver,BC
Summary
A marketing specialist with experience in the sports apparel, technology, hospitality and shipping industries. Experience in creating and implementing growth strategies for a number of companies across a range of industries. A reliable, conscientious, creative professional with strong interpersonal skills.
Overview
12
12
years of professional experience
Work History
Brand Specialist, Partnerships
Canucks Sports & Entertainment
09.2021 - 06.2023
- Owner of unique brand campaigns such as season brand launch, ticketing initiatives and in-arena event activations.
- Led the initiative that exceeded jersey sales goals by 25% for the 22/23 season.
- Key strategist for major corporate partnership deals across CSE by building vital elements that elevate multi-million dollar partnerships. Partners include TD, Labatt, Ticketmaster and BCLC.
- Creative ideator and brand builder within sales and marketing departments for CSE. Key contributor to the new Abbotsford Canucks brand look.
Marketing Specialist
Helly Hansen
01.2020 - 09.2021
- Key strategist for in-store POS, digital campaigns, events and influencer marketing, attributing notable increased sell-in and sell-through in 2020 and 2021.
- Main coordinator for ambassador and event promotion through social media, media shoots and product features.
- Vital for partner management for Sail Canada, Alpine Canada, Sportchek, Marks and major ski resorts across Canada.
- Integral to the yearly growth of the Helly Hansen brand nationally.
Digital Marketing Coordinator (Contract)
Red Toque Creative
03.2021 - 09.2021
- Responsible for building digital marketing strategies for a range of clients across BC.
- Produced positive growth results both digitally and financially, maintaining said relationships for future campaigns.
Guest Relations, Niseko, Japan
Vacation Niseko
01.2019 - 04.2019
- Responsible for property management, check-ins/outs, organizing ski lessons, rentals, and providing advice for guests around Niseko.
- Developed insight and understanding of the key components required for success in the hospitality industry.
Digital Marketing Co-op
Advisor Websites
05.2018 - 08.2018
- Responsible for the content creation strategy such as a blog coordination, graphic design, article publishing and social media.
- Tracked the performance of marketing materials through Google metrics and Hootsuite.
- Created email and promotional campaigns to grow the company’s client base and revenue.
Marketing Coordinator (Co-op)
AdPerfect
09.2017 - 12.2017
- Responsible for implementing the company's 12-month marketing plan.
- Created and maintained the company blog, including industry-relevant articles, infographics and product advertisements using Adobe Illustrator and Photoshop.
- Led internal training procedures, maintained client relationships and gained experience in the Vancouver tech industry.
Sales Intern
Uline Shipping Supplies
05.2017 - 08.2017
- The 2nd highest performing sales intern in the company, out of 51 interns across North America.
- Creating sales pitches that involve persuasive communication and a range of product demonstrations.
- Given the duties of a sales representative, generated significant revenue and built contact base.
Ski Instructor
Grouse Mountain Resorts
12.2011 - 04.2014
- Accountable for running multiple class programs and coaching students to an acceptable standard.
- Teaching drills, working with the public and displaying leadership skills.
Education
Bachelor of Management
Bachelor of Management, Specialization Marketing
University Of British Colombia Okanagan12.2018
Hubspot Content & Marketing Certificate
AST Level 1 Avalanche Safety Course
CSIA Level 1 Ski Instructor
Skills
- Strong written and verbal communicator
- Fluent in the Adobe Creative Suite, Microsoft Office, Mailchimp and Google Analytics
- Strong public speaker, interpersonal skills and persuader
- Digital marketing skills
Hobbies and Interests
- Travelling: visited over 20 countries including current South America trip.
- Stand up comedy: performer and event organiser
- Outdoor activities: skiing, backcountry hiking and mountain biking
- Avid soccer player and golfer
Timeline
Brand Specialist, Partnerships
Canucks Sports & Entertainment
09.2021 - 06.2023
Digital Marketing Coordinator (Contract)
Red Toque Creative
03.2021 - 09.2021
Marketing Specialist
Helly Hansen
01.2020 - 09.2021
Guest Relations, Niseko, Japan
Vacation Niseko
01.2019 - 04.2019
Digital Marketing Co-op
Advisor Websites
05.2018 - 08.2018
Marketing Coordinator (Co-op)
AdPerfect
09.2017 - 12.2017
Sales Intern
Uline Shipping Supplies
05.2017 - 08.2017
Ski Instructor
Grouse Mountain Resorts
12.2011 - 04.2014
Bachelor of Management
Bachelor of Management, Specialization Marketing
Hubspot Content & Marketing Certificate
AST Level 1 Avalanche Safety Course
CSIA Level 1 Ski Instructor
Similar Profiles
Trisha JacobTrisha Jacob
Accounts Payable Administrator at Canucks Sports & EntertainmentAccounts Payable Administrator at Canucks Sports & Entertainment
Satwinder KaurSatwinder Kaur
QUICK SERVICE COOK at CANUCKS SPORTS ENTERTAINMENTQUICK SERVICE COOK at CANUCKS SPORTS ENTERTAINMENT
Jonalee JonesJonalee Jones
Senior Manager, Retail Operations at Canucks Sports & EntertainmentSenior Manager, Retail Operations at Canucks Sports & Entertainment
Teko FergusonTeko Ferguson
Material Handler at Canucks Sports & EntertainmentMaterial Handler at Canucks Sports & Entertainment
Christian VarasChristian Varas
Information Officer at Elections CanadaInformation Officer at Elections Canada