Bryce Hafso
Calgary,Canada
Summary
Proven Sales Leader with proven track record of success across private and public health care sectors. Adept in sales development and client relationship management, demonstrated by a monumental sales growth in nutracueticals, biotechnology and health care services. Leveraging lead generation and interpersonal skills, I excel in strategic business development and high-value account management. Achieved notable territory expansion across Western Canada and cultivated pivotal industry relationships, ensuring sustained revenue growth.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Director of Business Development
Sabi Mind Inc.
02.2025 - Current
- Designed and executed SABI Mind’s commercial growth strategy across Alberta and Western Canada, expanding partnerships with clinics, private practices, and corporate wellness networks.
- Built and managed referral relationships with psychiatrists, psychologists, physicians, and allied health professionals, strengthening pipelines for ketamine and SPRAVATO® programs.
- Identified, negotiated, and secured strategic partnerships with medical groups, insurers, and workplace mental-health providers to drive patient volume and service adoption.
- Led commercialization and provider-education efforts for new therapeutic programs, including chronic pain pathways, trauma tracks, and mood-disorder intensives.
- Developed forecasting models and CRM-driven referral workflows to improve conversion rates, clinic utilization, and patient retention.
- Collaborated with executive leadership, clinic managers, and clinicians to support seamless operational integration of new partnerships.
Director of Professional Development
Smith & Nephew Surgical Devices
01.2020 - Current
- Analyzed existing processes and procedures to recommend ways to increase efficiency through improved learning strategies.
- Drafted reports summarizing the results of professional development efforts for senior management review.
- Conducted ongoing assessments of employee training needs, providing feedback and support in areas of improvement.
- Collaborated with stakeholders to identify training objectives and develop tailored courses to meet those objectives.
Account Manager
Smith & Nephew Surgical Devices
02.2019 - Current
- 99% sales growth ($3M) over 4 years from 2019-2023
- 36% sales growth in 2023
- 39% sales growth in 2022
- 23% sales growth in 2021
- Responsible for territory management and strategic business development of a $5M territory consisting of public hospitals and ASD accounts
- Responsible for relationship development and management of high-value customer accounts, specifically with S+N key industry thought leaders
- Facilitated input for new product design and key technology development
- Responsible for recruitment, interviewing and field training for all new sales associates in Western Canada
- Generating quarterly and annual territory strategy plans to attain and achieve territory sales goals utilizing excellent sales skills, territory management skills and customer relationships
- Director of Professional Development program for SNYP Canada
- Educated and consulted surgeons on the clinical use and benefits of Smith & Nephew orthopedic products
- Strong interpersonal skills for developing and maintaining relationships with new and existing customers, decision-makers and industry thought leaders.
- Smith+Nephew is a portfolio medical technology company focused on repairing, regenerating, and replacing soft and hard tissue and is a recognized leader in advanced surgical devices
Regional Territory Manager
Wright Medical/MicroPort Orthopedics
10.2015 - 01.2019
- Wright Medical is the recognized leader of surgical solutions for the foot and ankle market
- MicroPort Orthopedics is an innovative hip and knee medical device company specializing in hip and knee joint replacement surgery
- Successfully managed and created consistent sales growth within the Fraser Valley Health Authority (11 hospitals and multiple private surgery centers)
- Quota achiever in orthopedics portfolio by over 25% in successive years
- Planned, organized and executed multiple key product trials, educational in-services and other major product launches
- Developed valuable relationships with many orthopedic surgeons and hospital administrators over the course of 3+ years in the field.
- Sales Representative of Wright Medical and MicroPort Orthopedics in arthroplasty, extremity and biologics solutions
Regional Territory Manager
Designs for Health
12.2014 - 11.2015
- Task included from calling on health care practitioners, engaging in a diverse array of activities such as in-office product detailing, conducting practice needs analysis, facilitating group workshops, and attending alternative medical conferences
- All geared toward retaining and growing existing accounts and generating new business
- Prospected and secured 60 active accounts in the first 9 months in the position
- Quickly became 2nd highest performing Sales Rep within first 3 months in the position
- Took regional sales from 0% to 30% of national sales within 3 months
- The highest average of weekly new accounts (3) on the national sales team
- Developed national brand recognition and international sales security within the territory.
- Successfully facilitating the Canadian launch of U.S based nutraceutical company in an undeveloped territory
Strength and Conditioning Coach
Fortius Sport and Health
09.2013 - 12.2014
- Collaborating with Sports Medicine Physicians on post-surgical patients in need of physical therapy
- Comprehensive Strength and Conditioning services for numerous athletes of the NHL, AHL, CFL, Summer and Winter Canadian Olympic Team and Collegiate Athletics
- Director of Strength and Conditioning for the Return to Play program
- A program designed to assist athletes in returning to elite athletics post-surgery
- Director of the Fortius Football Factory, a program designed for the strength, speed and power development of elite football players.
- Working within an interdisciplinary team of an athlete development centre, I specialize in elite performance strength and conditioning with professional and collegiate athletes
Education
MBA - Innovative Systems Leadership
University of Fredericton
Fredericton, NB08-2025
BSc. - Business-Health and Fitness Management
University of Montana-Western
US05-2009
Skills
- Sales Development
- Strategic lead acquisition
- Systems Integration
- Account relationship development
- Client Relationship Management
- Prospective client engagement
- Contract Negotiation
- Account Servicing
- Business Development
- Sales Analysis
Certification
- Sports Medicine National Product Champion Award - Canada: 2020,2021
- Sports Medicine National Rookie of the Year Award - 2019
- SNYP Canada - Director of Professional Development
- S+N Sports Med 101, 202
- S+N Trauma Training 101
- S+N Arthroplasty Training 101
- Orthopedic Highest Performer Award: Canada - 2019, 2020, 2021
- Challenger Sale Certification - 2019
AWARDS
National Rookie of the Year - Sports Medicine Division, Sales Award Region of the Year 2019, 2020, 2021, 2023
Timeline
Director of Business Development
Sabi Mind Inc.
02.2025 - Current
Director of Professional Development
Smith & Nephew Surgical Devices
01.2020 - Current
Account Manager
Smith & Nephew Surgical Devices
02.2019 - Current
Regional Territory Manager
Wright Medical/MicroPort Orthopedics
10.2015 - 01.2019
Regional Territory Manager
Designs for Health
12.2014 - 11.2015
Strength and Conditioning Coach
Fortius Sport and Health
09.2013 - 12.2014
MBA - Innovative Systems Leadership
University of Fredericton
BSc. - Business-Health and Fitness Management
University of Montana-Western