With more than 17 years of experience, I'm a quick learner, enthusiastic, and driven brand management professional with proven skills in prospecting, lead development, and sales. I excel at building sales pipelines thanks to my strong relationship-building and communication skills. I also have a talent for coaching staff and planning campaigns, always tailoring strategies to meet individual brand needs. With a strong understanding of the market, I'm well-equipped to position and grow products in highly competitive environments. I'm a reliable team player, ready to face challenges head-on, using my problem-solving and task prioritization skills to help the team succeed. I'm always willing to take on any task to support my team and contribute to the business's success. I bring strong skills in customer relationship management and lead generation to the table.
Strengths
I actively monitored social media channels, trends, and the competitive landscape to recommend solutions that strengthened our capabilities and campaigns. By fostering a positive work environment, I encouraged collaboration, innovation, and professional growth. I scheduled and conducted client meetings to uncover opportunities, drive value, and meet billability targets, creating data-driven analyses to support campaign recommendations. Building strong partnerships with key stakeholders within client organizations, I incorporated digital and social strategies into programs to support client objectives. Additionally, I identified new business opportunities through market research, networking events, and industry conferences, acting as the primary point of contact for all client communications regarding project updates or issues.
I communicated with clients to build strong connections and improve account strategies, defining their needs and business requirements to meet and exceed expectations. Managing my assigned sales territory, I achieved and surpassed sales goals and account acquisition objectives. I documented account changes and customer data using relevant software tools, gathering information from customers to analyze, interpret, and address their needs. By executing sales campaigns and closing sales, I consistently met quotas. I also handled client questions, concerns, and escalations to meet contractual expectations and maintain client relationships. Coordinating with internal departments like finance and operations, I effectively addressed client issues.
I supervised and guided employees to achieve company objectives, consistently reviewing financial numbers to optimize results and enhance guest experience. By preparing schedules and assignments, I met both short- and long-term business demands, overseeing the execution of opening and closing procedures to the desired standard. I cross-trained staff in secondary roles to expand operational diversity and enforced safety procedures, ensuring compliance. Monitoring employee performance allowed me to identify knowledge gaps and provide targeted training.
I consistently exceeded sales objectives by capturing new leads and customers, staying up to date on current offerings and company processes. I investigated and resolved customer issues to improve satisfaction, determining their needs through sales calls and face-to-face meetings. By overcoming objections with successful product demonstrations and persuasive communication, I provided continued customer support even after closing sales. Additionally, I accurately reported on sales transactions and expenses, responding quickly to customer concerns or requests within target timeframes.
I directed and monitored sales activities, ensuring effective management of administrative staff. I determined promotional needs and calculated budgets accordingly, maintaining supply quality by enforcing procurement policies and procedures. By streamlining business functions and advising partners on policies and operating procedures, I enhanced overall operational efficiency.
I supported operational objectives and daily tasks through resourceful problem-solving and effective management of challenges. I participated in the development of program and process improvements and maintained robust tracking and reporting systems to keep senior leadership informed of business trends. Additionally, I assisted in planning events, promotions, and special projects related to operations.
Boosting Sales and Market Expansion
Fisika:
I identified declining sales in a mature life cycle product for ADPKD and implemented targeted marketing tactics for both internal and external stakeholders. By creating tailored campaigns that addressed specific needs, I was able to boost employee and customer engagement, resulting in a 15% increase in sales. Additionally, I planned, created, and executed a global marketing strategy for a hemostasis product, targeting surgeons and successfully launching it in Germany, Italy, Spain, China, Belgium, and the USA. When launching a product for severe ANCA-associated vasculitis, I designed and executed a comprehensive marketing and sales campaign targeting rheumatologists and nephrologists, leading to a 400% increase in accounts within the first year. To further drive growth, I analyzed market trends and gaps, presenting data-driven tactics that increased our overall product portfolio sales by 10% in 2023. By taking on a champion role in business process optimization, I streamlined our phased project completion process, resulting in greater efficiency. I also developed and delivered presentations on best practices and potential strategies to internal teams, which helped in the growth of other team portfolios.
Expanding Revenue and Streamlining Operations
Cafe Vito:
At Cafe Vito, I expanded the company's capacity and revenue year after year by developing new menu items that met evolving customer demands. I also grew different business segments, including distribution, catering, online sales, and sales to local retailers. My efforts led to successfully negotiating and establishing product listings with major retailers such as Amazon and Wal-Mart. By optimizing business processes, I increased efficiency by 50%, automating tasks like inventory management and online sales. This automation not only streamlined operations but also allowed us to better meet customer needs and improve overall productivity.
Boosting Sales and Operational Efficiency
St. Viateur Bagel:
I identified inefficiencies in our sales activities and revamped our strategies, boosting sales performance by 20% and cutting promotional costs by 15% through targeted efforts. I enforced stricter purchasing policies, reducing errors by 25% and improving supply quality. Additionally, I developed a real-time tracking system for sales trends and inventory levels, enabling informed decision-making and enhancing operational effectiveness by 25%. For example, this system helped us avoid stockouts and excess inventory, ensuring smoother operations.
Culinary Efficiency Specialist | Santropol Roulant
Montreal, QC | March 2021 - October 2021
I kept up with industry laws and guidelines to make sure we followed all the necessary regulations. I also prepared detailed reports for management, showing how projects were progressing and pointing out any areas that needed attention.
Administration | MADA Community Center – Poverty Alleviation
Montreal, QC | February 2021 - June 2021
I streamlined account administration by spotting and removing unnecessary steps and paperwork bottlenecks. I also handled the installation and maintenance of applications and patches, making sure everything worked smoothly with the databases.
References will be given upon request.