Summary
Overview
Work History
Education
Skills
Languages
ACHIEVEMENTS
VOLUNTEER
References
Timeline
Generic
Bryan Lenar

Bryan Lenar

Montreal,QC

Summary

With more than 17 years of experience, I'm a quick learner, enthusiastic, and driven brand management professional with proven skills in prospecting, lead development, and sales. I excel at building sales pipelines thanks to my strong relationship-building and communication skills. I also have a talent for coaching staff and planning campaigns, always tailoring strategies to meet individual brand needs. With a strong understanding of the market, I'm well-equipped to position and grow products in highly competitive environments. I'm a reliable team player, ready to face challenges head-on, using my problem-solving and task prioritization skills to help the team succeed. I'm always willing to take on any task to support my team and contribute to the business's success. I bring strong skills in customer relationship management and lead generation to the table.

Strengths

  • Effective Communication: I excel in clear and concise communication, both written and verbal. This strength allows me to convey ideas effectively, collaborate seamlessly with team members, and build strong relationships with clients. It ensures that everyone is on the same page, which helps in achieving common goals efficiently.
  • Problem-Solving: My resourcefulness and ability to think on my feet enable me to tackle challenges head-on. I can quickly analyze situations, identify potential issues, and develop effective solutions. This skill helps me maintain smooth operations and drive continuous improvement in processes.
  • Team Collaboration: I thrive in collaborative environments and am skilled at bringing people together to work towards a common objective. By fostering a positive and inclusive team atmosphere, I ensure that everyone's strengths are utilized, leading to higher productivity and morale.
  • Adaptability: I am highly adaptable and open to change, which allows me to navigate through varying situations and demands with ease. This flexibility helps me stay resilient in dynamic environments, ensuring that I can meet new challenges and leverage emerging opportunities effectively.

Overview

17
17
years of professional experience

Work History

Brand Manager

Fisika Inc.
02.2022 - Current

I actively monitored social media channels, trends, and the competitive landscape to recommend solutions that strengthened our capabilities and campaigns. By fostering a positive work environment, I encouraged collaboration, innovation, and professional growth. I scheduled and conducted client meetings to uncover opportunities, drive value, and meet billability targets, creating data-driven analyses to support campaign recommendations. Building strong partnerships with key stakeholders within client organizations, I incorporated digital and social strategies into programs to support client objectives. Additionally, I identified new business opportunities through market research, networking events, and industry conferences, acting as the primary point of contact for all client communications regarding project updates or issues.

  • Presented campaign results and insights to clients clearly and concisely.
  • Evaluated the competitive landscape to create targeted messaging strategies.
  • Ensured timely delivery of projects by managing internal resources and external partners.
  • Presented accurate forecast funnels of identified and proposed opportunities to leadership to meet or exceed sales quotas.
  • Monitored campaign performance, analyzed data, and made optimization recommendations.
  • Managed and maintained client relationships to ensure satisfaction and retention.
  • Cultivated strategic relationships with decision-makers to acquire additional business.
  • Developed and implemented actions to create cross-selling opportunities and increase customer spending.
  • Coordinated cross-functional teams to execute integrated marketing campaigns across multiple channels.
  • Mentored and supervised account management team members, providing guidance and support.

Account Manager

Fisika Inc.
09.2021 - 02.2022

I communicated with clients to build strong connections and improve account strategies, defining their needs and business requirements to meet and exceed expectations. Managing my assigned sales territory, I achieved and surpassed sales goals and account acquisition objectives. I documented account changes and customer data using relevant software tools, gathering information from customers to analyze, interpret, and address their needs. By executing sales campaigns and closing sales, I consistently met quotas. I also handled client questions, concerns, and escalations to meet contractual expectations and maintain client relationships. Coordinating with internal departments like finance and operations, I effectively addressed client issues.

  • Established relationships with existing clients while developing strategies to build new clientele.
  • Participated in sales presentations and negotiations alongside senior sales representatives.
  • Maintained up-to-date knowledge of evolving product offerings through continuous learning initiatives.
  • Used data and analytics to identify trends and make keen observations.

Operations Manager, Customer Experience

Café Vito
06.2015 - 08.2021

    I supervised and guided employees to achieve company objectives, consistently reviewing financial numbers to optimize results and enhance guest experience. By preparing schedules and assignments, I met both short- and long-term business demands, overseeing the execution of opening and closing procedures to the desired standard. I cross-trained staff in secondary roles to expand operational diversity and enforced safety procedures, ensuring compliance. Monitoring employee performance allowed me to identify knowledge gaps and provide targeted training.

    • Planned and executed strategies to increase business and drive profit growth.
    • Organized training for new team members and routine retraining for established employees.
    • Delivered excellence in guest service and quality control, aligning with the company mission.
    • Conducted performance reviews and hired, trained, and mentored new employees.
    • Implemented new technology solutions to streamline workflows and improve efficiency.

Sales Representative Manager

Café Vito
06.2012 - 05.2015

    I consistently exceeded sales objectives by capturing new leads and customers, staying up to date on current offerings and company processes. I investigated and resolved customer issues to improve satisfaction, determining their needs through sales calls and face-to-face meetings. By overcoming objections with successful product demonstrations and persuasive communication, I provided continued customer support even after closing sales. Additionally, I accurately reported on sales transactions and expenses, responding quickly to customer concerns or requests within target timeframes.

    • Advised customers on various financing options.
    • Analyzed market trends to identify potential sales opportunities.
    • Continuously updated product knowledge by attending training sessions and workshops.
    • Collaborated with the marketing team to create promotional materials for products and services.

Manager of Business Development and Sales

St. Viateur Bagel
10.2009 - 05.2012

I directed and monitored sales activities, ensuring effective management of administrative staff. I determined promotional needs and calculated budgets accordingly, maintaining supply quality by enforcing procurement policies and procedures. By streamlining business functions and advising partners on policies and operating procedures, I enhanced overall operational efficiency.

  • Led and supervised administrative staff, ensuring smooth sales operations.
  • Assessed promotional needs and accurately calculated budgets.
  • Enforced procurement policies to maintain high supply quality.
  • Advised partners on policies and operating procedures to streamline business functions.

Assistant Manager of Operations

St. Viateur Bagel
06.2007 - 09.2009

I supported operational objectives and daily tasks through resourceful problem-solving and effective management of challenges. I participated in the development of program and process improvements and maintained robust tracking and reporting systems to keep senior leadership informed of business trends. Additionally, I assisted in planning events, promotions, and special projects related to operations.

  • Resourcefully solved problems and managed daily operational challenges.
  • Contributed to the development of program and process improvements.
  • Maintained comprehensive tracking and reporting systems for senior leadership.
  • Assisted in planning events, promotions, and special projects.

Education

MBA - Master of Business Administration

Concordia University
Montreal, QC
05.2025

Bachelor of Commerce - Economics And Finance

Concordia University
Montreal, QC
05.2022

Skills

    • Campaign Planning
    • Brand positioning and development
    • Emotional Intelligence
    • Competitor Analysis
    • Sales Support
    • Sales Tracking
    • Sales strategy
    • Decision Making
      • Problem Solving
      • Team Leadership and Collaboration
      • Project Management
      • Partnership Building
      • Cross-functional Collaboration
      • Strategic Planning and Alignment
      • Effective Communication

Languages

English
Native or Bilingual
French
Professional Working

ACHIEVEMENTS

Boosting Sales and Market Expansion

Fisika:

I identified declining sales in a mature life cycle product for ADPKD and implemented targeted marketing tactics for both internal and external stakeholders. By creating tailored campaigns that addressed specific needs, I was able to boost employee and customer engagement, resulting in a 15% increase in sales. Additionally, I planned, created, and executed a global marketing strategy for a hemostasis product, targeting surgeons and successfully launching it in Germany, Italy, Spain, China, Belgium, and the USA. When launching a product for severe ANCA-associated vasculitis, I designed and executed a comprehensive marketing and sales campaign targeting rheumatologists and nephrologists, leading to a 400% increase in accounts within the first year. To further drive growth, I analyzed market trends and gaps, presenting data-driven tactics that increased our overall product portfolio sales by 10% in 2023. By taking on a champion role in business process optimization, I streamlined our phased project completion process, resulting in greater efficiency. I also developed and delivered presentations on best practices and potential strategies to internal teams, which helped in the growth of other team portfolios.


Expanding Revenue and Streamlining Operations

Cafe Vito:

At Cafe Vito, I expanded the company's capacity and revenue year after year by developing new menu items that met evolving customer demands. I also grew different business segments, including distribution, catering, online sales, and sales to local retailers. My efforts led to successfully negotiating and establishing product listings with major retailers such as Amazon and Wal-Mart. By optimizing business processes, I increased efficiency by 50%, automating tasks like inventory management and online sales. This automation not only streamlined operations but also allowed us to better meet customer needs and improve overall productivity.


Boosting Sales and Operational Efficiency

St. Viateur Bagel:

I identified inefficiencies in our sales activities and revamped our strategies, boosting sales performance by 20% and cutting promotional costs by 15% through targeted efforts. I enforced stricter purchasing policies, reducing errors by 25% and improving supply quality. Additionally, I developed a real-time tracking system for sales trends and inventory levels, enabling informed decision-making and enhancing operational effectiveness by 25%. For example, this system helped us avoid stockouts and excess inventory, ensuring smoother operations.

VOLUNTEER

Culinary Efficiency Specialist | Santropol Roulant

Montreal, QC | March 2021 - October 2021

I kept up with industry laws and guidelines to make sure we followed all the necessary regulations. I also prepared detailed reports for management, showing how projects were progressing and pointing out any areas that needed attention.


Administration | MADA Community Center – Poverty Alleviation

Montreal, QC | February 2021 - June 2021

I streamlined account administration by spotting and removing unnecessary steps and paperwork bottlenecks. I also handled the installation and maintenance of applications and patches, making sure everything worked smoothly with the databases.

References

References will be given upon request.

Timeline

Brand Manager

Fisika Inc.
02.2022 - Current

Account Manager

Fisika Inc.
09.2021 - 02.2022

Operations Manager, Customer Experience

Café Vito
06.2015 - 08.2021

Sales Representative Manager

Café Vito
06.2012 - 05.2015

Manager of Business Development and Sales

St. Viateur Bagel
10.2009 - 05.2012

Assistant Manager of Operations

St. Viateur Bagel
06.2007 - 09.2009

MBA - Master of Business Administration

Concordia University

Bachelor of Commerce - Economics And Finance

Concordia University
Bryan Lenar