Bryan Kelly
Victoria,BC
Overview
13
13
years of professional experience
Work History
Athlete Recruiter
ASM Sports
11.2023 - Current
- Achieved top sales performance as an Athlete Recruiter by consistently generating leads, engaging clients, and closing deals, resulting in a high volume of athletes securing athletic scholarships in U.S. and Canadian universities.
- Spearheaded strategic partnerships to expand ASM Sports' network, enhancing service reach and creating additional pathways for athlete recruitment and scholarship success.
- Recognized as a top performer with two promotions within the first year, demonstrating dedication, adaptability, and exceptional results in a competitive sales-driven environment.
Communications Manager
World Rugby
07.2022 - 10.2023
- Successfully managed public relations and media for Rugby World Cup 2021 and HSBC SVNS World Series, contributing to their acclaimed status as successes as global sporting events.
- Work with local organizers, competing unions, key partners and global stakeholders to develop and implement communications strategies to increase event awareness, drive ticket sales and promote women's rugby and rugby sevens.
- Manage strategic media opportunities such as captains' photos, welcome ceremonies, opening games' press conferences, team announcements, photography briefings and Olympic qualifications.
Editorial Content Manager
Major League Rugby
02.2021 - Current
- Oversee, create and manage high volumes of editorial content for web and digital media platforms.
- Drove substantial engagement with platform, accumulating 778,000+ viewing hours of website content during three-year tenure, showcasing ability to conceive, communicate, and execute effective communications initiatives.
- Led content creation and highlight production for Major League Rugby's weekend coverage, rapidly editing and delivering high-impact game highlights and live content for over 400 matches, enhancing fan engagement and viewership.
Communications and Marketing Manager
Rugby Americas North
05.2019 - 12.2022
- Drove international growth and heightened exposure for rugby by training and leading cross-functional teams across 20 countries in marketing, communications, and public relations.
- Plan and implement social media campaigns designed to promote player welfare, engage clubs and member unions and attract new followers to rugby globally.
Communications and Media Relations Manager
Rugby Canada
10.2012 - 05.2019
- Proficiently functioned as principal content strategist for organization, generating over 3,000 written releases, crafting 1,000 compelling highlight videos, and curating extensive array of impactful social media content.
- Adeptly oversaw comprehensive messaging strategies for National Sport Organization and Olympic athletes while fostering direct engagement with both local and global media outlets.
- Instrumental in driving impressive ticket sales for international events in Langford, Vancouver and nationwide.
Media Attaché
Canadian Olympic Committee
09.2014 - 10.2016
- Team Canada Media Attaché for 2015 Pan American Games and 2016 Summer Olympic Games in Rio de Janeiro for Rugby Sevens, Modern Pentathlon, Squash and Golf.
- Responsible for working with COC Mission Team Staff, national teams, domestic and international media and team staff to create public affairs and media plans to generate media opportunities while respecting athletes' training and preparation needs.
Social Media and Communications Intern
Edmonton Oilers
11.2011 - 04.2012
- Planned and implemented social media and marketing campaigns designed to acquire new followers, sell tickets, and communicate with Oilers' existing fan base.
- Wrote team and community stories for Edmonton Oilers website, social media pages and game magazine.
Education
Bachelor of Arts - Professional Communication
Royal Roads University
Victoria, BC06.2013
Diploma - Applied Communication And Culture Leadership
Camosun College
Victoria, BC04.2011
Skills
- Sales and Lead Generation
- Strategic Partnerships
- Client Relationship Management
- Media Relations
- Effective Communications
- Project Execution
- Leadership and Team Management
- Teamwork and Collaboration
- Reputation management
- PR Strategy Development
References
Christopher Vidal
CEO ASM Sports
1-561-543-1505
Gareth Rees
Greater Victoria Sport Hall of Fame
Rugby Canada Chief Commercial Officer
250-508-9439
Timeline
Athlete Recruiter
ASM Sports
11.2023 - Current
Communications Manager
World Rugby
07.2022 - 10.2023
Editorial Content Manager
Major League Rugby
02.2021 - Current
Communications and Marketing Manager
Rugby Americas North
05.2019 - 12.2022
Media Attaché
Canadian Olympic Committee
09.2014 - 10.2016
Communications and Media Relations Manager
Rugby Canada
10.2012 - 05.2019
Social Media and Communications Intern
Edmonton Oilers
11.2011 - 04.2012
Bachelor of Arts - Professional Communication
Royal Roads University
Diploma - Applied Communication And Culture Leadership
Camosun College
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