Southern Glazer’s Wine & Spirits CA (Pacific Division)
07.2019 - Current
Responsible for managing revenue and profit targets for the CA market for the for each account
Managing a team of Seventeen, including one Key Account Manager, two Area Managers and thirteen sales reps
Develop and build relationship with headquarter buyers and all personnel surrounding the BevAlc category in order to grow share for my supplier partners.
Account Director
Southern Glazer’s Wine & Spirits CA (Pacific Division)
10.2013 - 06.2019
Responsible for managing revenue and profit targets for the CA market for the following accounts: (Walmart/ Target / Sam’s Club / Cost Plus ) Managing a team of 6 market specialists across the state to help improve execution levels
Develop and build relationship with headquarter buyers and regional merchandising contacts
Responsible for hitting growth targets and delivering projected profit goals each month
Proficient in Walmart/Sam’s internal data system “Retail Link” and Target’s internal system “POL”.
Chain Program Manager
Southern Wine & Spirits CA (Pacific Division)
09.2011 - 09.2013
Responsible for working directly with Pacific Wine & Spirits Account Executive Team in Northern California to develop account plans and strategies to grow the business
Measure and evaluate all account trends, budgetary spends and forecasts
Developed new front-line sales tool for the Merchandising Team
Integral part of developing and maintaining new planning/forecasting tool (6-month planner)
Responsible for managing and updating the “Chain Team” online share point web site
Trained and mentored Southern California Chain Program Manager.
Northern California Chain Program Manager
Diageo, San Francisco CA
10.2009 - 07.2011
Responsible for working directly with Pacific Wine & Spirits Account Executive Team in Northern California
Worked closely with all Chain Programming Managers and Account Executives in communication and execution of all key initiatives and goals by account
Leverage marketing tools and price promotion budget to grow volume and profit across multiple accounts including: Raleys, Save Mart, Lucky, CVS, BevMo, Safeway, Walmart, and Target.
Northern California Merchandising Manager
Diageo, San Francisco CA
09.2008 - 10.2009
Worked closely with all Chain Programming Managers and Account Executives in communication and execution of all key initiatives and goals by account
Set new standards in evaluating execution and providing clear communication to sales teams on all programming
Increased awareness of merchandising goals through bi-monthly reporting process
Responsible for evaluating merchandising effectiveness and increasing capabilities and skill sets for all Pacific District Managers and Area Managers
In charge of coordinating all market surveys, including development of survey form, evaluation and goal setting during all key holidays
Responsible for speed to market on innovation after authorized by account
Provided tracking and follow through on all key brands.
Key Account Manager (KAM) for Pacific Northwest Business Unit
Pepsi Bottling Group, Pleasanton CA
06.2006 - 09.2008
Responsible for managing revenue and profit targets for accounts that span across multiple geographies in the Western United States
Accounts include, (Tesoro, Valero, Circle K, Quik Stop Markets, and ConocoPhillips)
Driven consistent growth both for Customers and Pepsi in 2007
Responsible for creating multiple marketing programs for customers allowing them to differentiate themselves from their competition and grow their presence in the market place while maintaining profit and revenue goals
In charge of coordinating Pepsi sales teams with customer’s personnel to grow sales and improve the front-line sales teams’ effectiveness at store level.
Internal Analyst
Pepsi Bottling Group, Pleasanton CA
04.2004 - 06.2006
Worked in house at Longs Corporate office for Pepsi
Responsible for internal sales analysis on beverage category and coordination of all resets between multiple vendors across California
Provided insights to category buyer on key business drivers
Supplied buyer with linear regression analysis against price points to develop strategies on the best times to promote specific packages
Pepsi volume at Longs grew 10% during the time I was in position.
Education
M.B.A. with concentration in Marketing -
CSU Hayward
Hayward, CA
BS Degree in Marketing -
Sonoma State University
Rohnert Park, CA
12.2001
Skills
Customer Relationship Management
Collaboration with cross functional teams
Excellent Follow Through
Marketing and innovation Strategist
Certificationsawards
CPWS (Understanding Your Retailer Training Program), January 10th, 2022
ALP Training Program, Sept 2021
WSET Level 2 Certification, June 2016, Passed with Merit
Account Director of the Year, Sept. 2022, SGWS
Timeline
Account Director
Southern Glazer’s Wine & Spirits CA (Pacific Division)
07.2019 - Current
Account Director
Southern Glazer’s Wine & Spirits CA (Pacific Division)
10.2013 - 06.2019
Chain Program Manager
Southern Wine & Spirits CA (Pacific Division)
09.2011 - 09.2013
Northern California Chain Program Manager
Diageo, San Francisco CA
10.2009 - 07.2011
Northern California Merchandising Manager
Diageo, San Francisco CA
09.2008 - 10.2009
Key Account Manager (KAM) for Pacific Northwest Business Unit