Experienced in developing comprehensive marketing strategies aligned with business objectives. Leveraging data analytics to optimize campaign performance and enhance customer engagement. Proven track record of leading high-performance teams and driving innovative brand initiatives.
Hi, I’m
Bryan Blend
Montreal,Canada
Summary
Overview
11
years of professional experience
Work History
Bryan Blend
Fractional CPO/CMO/Co-founder
01.2022 - Current
Job overview
- Co-founded BettorOff Sports app; drove innovative product development and marketing strategies; built and managed high-performing growth and product teams (UI/UX, frontend, backend) to ensure successful product delivery
- Led B2C growth initiatives, coordinated social media channels, and optimized e-commerce go-to-market (GTM) strategies to boost user acquisition and engagement
- Executed Profit and Loss (P&L) exceeding $5M annually, ensuring financial goals were met while implementing data-based analytics for optimization
- Spearheaded client relationship management (CRM) implementation initiatives, which enhanced customer relationship management
- Facilitated large-scale email campaigns (500M+ annually), resulting in increased user responsiveness and retention
- Developed mobile apps for Android and iOS, ensuring high user satisfaction and retention across platforms
- Coached and mentored teams to maintain alignment with company goals and elevated performance
Behaviour Interactive Inc.
Director of Growth
01.2021 - 01.2022
Job overview
- Guided marketing teams to attain objectives; fostered a collaborative, high-performing environment
- Built and directed company's first Growth department, while managing user acquisition (UA) across multiple platforms (Console, Mobile) and regions (USA, JP, DE, UK)
- Formed strategic partnerships with leading ad platforms (Apple, Google, Twitch, Meta, TikTok)
- Developed and activated go-to-market (GTM) plans for multiple unannounced titles, and increased visibility and user acquisition; played a central role in launching products with millions of users and strong return on investment (ROI) from marketing campaigns
- Presided over multimillion-dollar budgets ($15M+), oversaw marketing and UA strategies, and improved channel performance through data analytics; consistently exceeded targets, including return on ad spend (ROAS) and user engagement metrics
- Consulted with internal analytics and BI teams to develop tracking systems to improve measurement and ROI reporting
UGroupMedia Inc.
Director of Marketing, Customer Service, and BI
01.2018 - 01.2021
Job overview
- Managed and mentored internal teams in customer service, community management, BI, and development; lead developers concerning the product
- Led departmental P&L, augmented channel performance, and administered CRO and A/B testing strategies
- Orchestrated global marketing efforts in 8 countries, focusing on customer acquisition, retention, and lifetime value; drove user base expansion by securing major partnerships (e.g., Ferrero for Kinder Advent Calendar campaign)
- Built and maintained relationships with major global partners (e.g., Mixbook); featured Mixbook app in 40 countries
- Coordinated SEM campaigns across Apple Search Ads, Google UAC, Facebook, YouTube, and Bing; initiated PR strategies with 4 global agencies
- Administered email marketing plans (30M+ emails/week) to elevate lifecycle campaigns and subscriber engagement
- Achieved 'App of the Day' recognition on the Apple App Store in 112 countries
WME-IMG
Director of Product Marketing and Monetization
01.2016 - 01.2018
Job overview
- Directed marketing and customer service teams and a cross-functional team of 15+ while managing a $10M budget; headed the product team, overseeing design and development to drive the product’s success
- Spearheaded the GTM strategy for a new esports digital product, achieving 120K subscriptions and 500K visitors within the first 90 days; launched an esports training platform (Boomeo), which grew to 500K monthly subscribers within 4 months
- Championed cross-channel digital marketing campaigns; negotiated and secured key partnerships
BlueHat Marketing
Account Director
01.2014 - 01.2016
Job overview
- Steered Account Management department to provide digital solutions for high-profile clients; governed client budgets between $100K and $1M; reinforced client retention by 30%
Education
Concordia UniversityMontreal, None
Bachelor of Arts from Human Relations
University Overview
Skills
- CRM management
- Business development
- Content strategy development
- Advertising management
- Customer service support
- Strategic partnerships
- Product roadmap
- Marketing analytics
- Influencer marketing
- CRM software proficiency
- Data analytics proficiency
- Operations management
- Web analytics
- Conversion rate optimization
- Performance marketing
Accomplishments
Accomplishments
- Supervised team of 35 staff members.
- Increased net revenue by 8% annually by spearheading and leading a comprehensive marketing campaign.
Languages
English
Native or Bilingual
French
Limited Working
Timeline
Fractional CPO/CMO/Co-founder
Bryan Blend
01.2022 - Current
Director of Growth
Behaviour Interactive Inc.
01.2021 - 01.2022
Director of Marketing, Customer Service, and BI
UGroupMedia Inc.
01.2018 - 01.2021
Director of Product Marketing and Monetization
WME-IMG
01.2016 - 01.2018
Account Director
BlueHat Marketing
01.2014 - 01.2016
Concordia University
Bachelor of Arts from Human Relations
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