Summary
Overview
Work History
Education
Skills
Websites
Affiliations
Languages
References
Timeline
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Bruce Swinden

Bruce Swinden

Toronto,Canada

Summary

Sales and business development professional with expertise in high net worth clientele, C-suite executives, and celebrities. Proven success in fundraising for Venture Studios and charities through extensive networks and corporate connections. Over 15 years of experience in tech sales, specializing in enterprise B2B sales, SaaS solutions, and CRM optimization, consistently exceeding quotas and driving revenue growth. Bilingual in English and French, recognized for leadership, effective communication, and commitment to continuous improvement.

Overview

10
10
years of professional experience

Work History

Team Lead - Enterprise Partnership

AXL AI Venture Studio
Toronto, Ontario
08.2024 - Current
  • Managed end-to-end enterprise sales cycle for cold and warm leads, including prospecting and deal closure.
  • Closed two of first five Gold Partners, generating $250K each in annual membership revenue.
  • Developed go-to-market sales strategy and partnership program as pre-launch team member.
  • Qualified and nurtured inbound leads through entire sales funnel with strategic follow-ups.
  • Built and maintained client relationships post-sale through regular check-ins and engagement initiatives.
  • Raised over $600K from private investors for Venture Studio Fund in 2025.
  • Represented company at industry events and networking functions to enhance brand visibility.
  • Collaborated with management to implement new work procedures and address customer needs.

Sales & Marketing Team Lead

Garrison Bespoke
Toronto, Canada
05.2017 - Current
  • Spearheaded sales strategy, achieving $1.2M+ in annual revenue.
  • Top performer (2021–2025) with 70% repeat/referral rate.
  • Company records largest single day sales, largest monthly sales and highest annual sales (3x)
  • Developed strategic content plans for digital and traditional marketing channels.
  • Analyzed market trends to inform product positioning and promotional strategies.
  • Coordinated with sales teams to align marketing strategies with business objectives.
  • Identified new opportunities in the marketplace for the company's products and services.
  • Developed and implemented marketing strategies to increase brand awareness and sales.
  • Organized events such as product launches, conferences, trade shows and workshops.
  • Provided training sessions for junior members of the sales team on various topics.
  • Identified potential markets and market segments with desired customers and gaps for optimum product demand.
  • Led CRM optimization and full B2B sales cycle execution.
  • Trained and scaled the sales team by 30% year over year.
  • Streamlined pipeline processes to reduce order errors, and improve efficiency.

Founder

Crossover Footwear
Toronto, Canada
04.2019 - 03.2025
  • Launched and scaled DTC e-commerce brand using Shopify, Google Ads, and SEO strategies.
  • Achieved threefold year-over-year revenue growth through effective digital marketing and analytics oversight.
  • Managed global logistics and supplier negotiations to enhance operational efficiency.
  • Directed marketing campaigns to increase brand visibility and engage target audiences.
  • Established strategic partnerships with manufacturers for streamlined production processes.
  • Developed innovative footwear designs to boost market appeal and customer satisfaction.
  • Oversaw all operations, including product development, sales, customer service, and finance.
  • Created comprehensive financial planning, budgeting, and reporting systems for sustainable growth.

Sales & Marketing Lead

Garrison Concierge
Toronto, Canada
07.2017 - 04.2019
  • Built enterprise pipeline through outbound prospecting.
  • Closed strategic partnerships with MLSE, BMW, and TSN.
  • Led CRM enhancements and mentored junior sales reps.

Business Development Manager

All Sports Marketing
Toronto, Canada
11.2015 - 07.2017
  • Closed high-value accounts and introduced digital marketing services.
  • Achieved 70% client renewal and 40% revenue growth.
  • Designed and executed sponsorship campaigns.

Education

Bachelor of Arts - Sports Studies, Business Concentration

Bishop’s University
Sherbrooke, QC

Postgraduate Digital & Social Media Marketing Courses -

George Brown College
Toronto, ON

Skills

  • Enterprise SaaS Sales Strategy
  • CRM Implementation & Optimization
  • B2B Client Acquisition & Retention
  • Digital Transformation & Sales Enablement
  • Pipeline Development & Forecasting
  • Team Leadership & Sales Coaching
  • Omnichannel Marketing & SEO
  • International Vendor Negotiation
  • Shopify
  • Google Ads
  • Sales forecasting
  • Go-to-market strategy
  • Problem solving
  • Negotiation skills
  • Performance improvement
  • Relationship building
  • Budget management
  • Complaint resolution
  • People management
  • QuickBooks
  • Hootsuite
  • Enterprise sales
  • Strategic partnership
  • Digital marketing

Affiliations

  • Very active individual playing sports, working out and enjoying the outdoors. I spend my spare time with my wife and daughter travelling to new countries, ski hills and beaches.

Languages

English
Native/ Bilingual
French
Full Professional

References

References available upon request.

Timeline

Team Lead - Enterprise Partnership

AXL AI Venture Studio
08.2024 - Current

Founder

Crossover Footwear
04.2019 - 03.2025

Sales & Marketing Lead

Garrison Concierge
07.2017 - 04.2019

Sales & Marketing Team Lead

Garrison Bespoke
05.2017 - Current

Business Development Manager

All Sports Marketing
11.2015 - 07.2017

Bachelor of Arts - Sports Studies, Business Concentration

Bishop’s University

Postgraduate Digital & Social Media Marketing Courses -

George Brown College

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