Brooke King
Calgary,Canada
Summary
With over 15 years of experience in the Digital Content, Marketing, and Communications industry, I have a passion for strategizing and creating engaging, robust, and monetizable content that delivers results.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
PUR (pur.co)
01.2022 - Current
- Developed and managed a product roadmap, content strategy, and website relaunch defined by company priorities based on market analysis and research.
- Conducted market research to identify target audiences and develop effective messaging strategies.
- Achieved a remarkable 169% YoY increase in page views through effective navigational restructure, competitor research, digital strategy implementation, and enhanced sitemap structure.
- Optimized web pages for higher search engine rankings using SEO techniques: Implemented and targeted relevant keywords, meta tags, and title tag optimization to increase organic search traffic by 170% YoY.
- Designed landing pages that convert visitors into leads or sales.
- Developed creative digital content and unique campaigns to drive brand exposure.
- External vendor management: Development and UX.
- Increased brand awareness by 63% across social channels.
- Increased social follower base by 85% (LinkedIn).
- Provided timely reports on progress of various projects related to digital marketing initiatives.
- Developed and executed digital marketing campaigns to drive website traffic and increase brand awareness.
- Coordinated efforts between creative team members such as graphic designers or video editors.
- Negotiated contracts with vendors such as web designers, copywriters and photographers.
- Oversee and managed social media accounts on platforms including LinkedIn, Instagram, YouTube, Facebook.
- Organized A and B testing experiments to optimize user experience on different platforms.
- Analyzed data from Google Analytics, AdWords, and other sources to track performance of campaigns.
- Ensured compliance with applicable laws relating to digital advertising practices.
- Maintained up-to-date knowledge of industry trends and emerging technologies in digital marketing space.
- Evaluated effectiveness of digital marketing activities against established objectives.
- Expanded personnel skill sets by mentoring marketing team both individually and in groups.
- Recommended policy changes to improve marketing tactics and strategies.
- Budget management of $120K
Acting Brand Manager
PUR (pur.co)
01.2023 - 01.2024
- Worked with creative teams to design logos, packaging designs, advertisements, digital experiences and more.
- Implemented a project management system, resulting in a 49% increase in team efficiencies and productivity
- Utilize agile methodologies to prioritize team members
- Manage a global cross-functional team of copywriters, editors, and designers
- External vendor management
- Budget management of $200K
- Oversee and project manage the prioritization and backlog of all tasks:
- Implemented product packages to standardize client assets and deliverables; creating a revenue stream for the Marketing department:
- Showcasing editorial products the Marketing team can provide for external client communications
- Oversee global editorial and social content strategy
- Manage brand voice, tone, visuals, and global strategy
- Provide coaching and training on marketing and communication materials for regional offices across the globe, Latin America, Asia, North America, Europe, and Africa
- Stakeholder management across various regions and global teams
- Directed internal teams on how best to represent the brand in communications both internally within the organization as well as externally with partners or customers.
Digital Content Specialist
Southern Alberta Institute of Technology (SAIT)
Calgary
02.2018 - 01.2022
- Directed teams in the creation, execution, and finalization of creative strategies for full-time prospects with a sole focus on corporate engagement and continuing education marketing campaigns.
- Managed team to develop an integrated marketing campaign that increased full-time prospective leads from 30% to 93% for fall 2021 school year.
- Budget management of $600K for the year 21/22
- Head of strategy and execution of SAIT's biggest full-time prospective student annual Open House event, with a 74% increase YoY.
- Managed team to successfully execute a robust marketing campaign and city-wide launch event for SAIT's new School for Advanced Digital Technology.
- Managed website build and collaborated with external UX/design vendors; oversaw media launch and press release.
- Managed institutional budget of $250K for various departments at SAIT.
- Organized an impactful launch and press release event, resulting in a reach of over 9M individuals and more than 1,000 registered sign-ups. Maintained an average of 43 daily registrations.
- Informed colleagues about opportunities for future projects/campaigns through the analysis of digital data.
- Coordinated and allocated resources for campaign processes with internal and external creative partners, stakeholders/vendors, and executives.
- Enhanced written content for articles, email marketing campaigns, site and event copy, and taglines.
- Guided team members and clients in digital content, SEO best practices, and agile project management
- Achieved successful execution of several multi-site redesigns for sait.ca and internal CMS platform.
Digital Strategist & Consultant (Freelance)
WinSport
Calgary
01.2019 - 12.2019
- Optimized winsport.ca by implementing user-friendly navigation and creating SEO-optimized landing pages following a thorough digital strategy review
- Recommended new approaches based on best practices in the industry.
- Mentored and coached internal stakeholders on SEO optimization and digital best practices.
- Collaborated as a consultant for new CMS platform integration, migration, and website creation.
Digital Producer & Content Strategist
Corus Entertainment
Toronto
12.2011 - 01.2018
- Strategized and managed digital content for HGTV.ca's editorial sections, talent features, and shows/broadcast TV.
- Managed internal and external editorial teams to develop effective show-site strategies
- Launched award-winning website for HGTV series Home to Win - Seasons 1 & 2, driving over 4 million PVs and 650,000 UVs within a rapid 3-month period.
- Managed relationships with internal and external vendors
- Analyzed digital metrics and utilized SEO optimization to curate content
- Implemented tactful techniques to boost daily/monthly sales targets
- Website redesigns for hgtv.ca, slice.ca, and foodnetwork.ca
- Created and built content for Shaw/Corus CMS platform, enhancing ease-of-use.
Content Coordinator
The Shopping Channel (Rogers)
Toronto, ON
09.2007 - 12.2011
Education
BFA, BACHELOR OF FINE ARTS, MAJOR IN PHOTOGRAPHY -
OCAD University
Toronto05-2007
Skills
- Project & Product Management
- Strategic Planning & Alignment
- Data-driven decision-making
- Online Branding Techniques
- Stakeholder & Client Management
- Multiple CMS familiarity
- Critical thinker
- Analytical
- Search Engine Optimization
- Google Analytics expertise
- Email marketing campaigns
- Content Marketing Strategy
- Digital Marketing Channels
- Budget Management Capabilities
- HTML and CSS Knowledge
- Marketing Automation Tools
- Team leadership abilities
- B2B & B2C
- Creative Spirit
Awards
- Hashtag Award for Best Integrated Marketing Campaign, SAIT School for Advanced Digital Technology | 2021
- Educational Digital Marketing Award for Best of 2020 Educational Marketing Campaign, SAIT School for Advanced Digital Technology | 2020
- AVA Award for Best Marketing Campaign, SAIT School for Advanced Digital Technology | 2020
- MarCom Award for Best Integrated Marketing Launch Campaign, SAIT School for Advanced Digital Technology | 2020
- Nominated for Best Cross-Platform (non-fiction) Canadian Screen Award, Home to Win | 2017 & 2018
- Digi Award for Best Interactive Content (non-fiction), Home to Win | 2017
Certification
- Organizational Leadership
Specialization | Coursera - Managing Project Stakeholders |
LinkedIn Learning - Introduction to Effective Intercultural
Communication | SAIT - Communicating in the Language of
Leadership | LinkedIn Learning - Strategic Thinking | LinkedIn Learning
- Multipliers: How the Best Leaders
Make Everyone Smarter | LinkedIn
Learning - Influencing Others | LinkedIn Learning
References
References available upon request.
Timeline
Acting Brand Manager
PUR (pur.co)
01.2023 - 01.2024
Digital Marketing Manager
PUR (pur.co)
01.2022 - Current
Digital Strategist & Consultant (Freelance)
WinSport
01.2019 - 12.2019
Digital Content Specialist
Southern Alberta Institute of Technology (SAIT)
02.2018 - 01.2022
Digital Producer & Content Strategist
Corus Entertainment
12.2011 - 01.2018
Content Coordinator
The Shopping Channel (Rogers)
09.2007 - 12.2011
BFA, BACHELOR OF FINE ARTS, MAJOR IN PHOTOGRAPHY -
OCAD University
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