BRITTNI GRIER
Toronto,Canada
Summary
Creative and results-driven marketing professional with extensive experience in social media management, influencer marketing, and digital campaigns. Proven track record in fostering partnerships with influencers to amplify brand visibility and engagement. Adept at utilizing data-driven strategies to optimize campaign performance and achieve marketing objectives. Proficient in industry-standard tools and platforms to streamline processes and deliver measurable outcomes.
Overview
3
3
years of professional experience
Work History
Associate Marketing Manager, Social Media
The Influence Agency
08.2023 - Current
- Led influencer marketing campaigns from conception to execution, managing collaborations with over 50+ influencers across Instagram, TikTok, and YouTube.
- Managed influencer marketing campaigns, collaborating with 50+ influencers across Instagram, TikTok, and YouTube.
- Designed and executed social media strategies for 15+ brands, boosting visibility and engagement.
- Increased brand engagement by 30% through strategic influencer partnerships and targeted content.
- Leveraged Sprout Social to analyze metrics, improving ROI by 20% through actionable insights.
- Created diverse, captivating content and managed posting schedules to drive audience engagement.
- Applied data-driven strategies to optimize performance, achieving a 55% engagement surge and 15% higher conversions.
- Monitored industry trends to refine strategies, driving significant online revenue growth.
- Successfully managed a $100,000+ influencer marketing budget, achieving a 35% increase in brand visibility.
- Recognized by The Influence Agency for exceeding campaign performance targets three quarters in a row.
Digital Marketing Coordinator
Hoop Queens
10.2021 - 08.2023
- Developed and executed digital marketing strategies, including influencer outreach programs, to grow brand presence within niche markets.
- Managed relationships with local and national influencers, resulting in a 40% growth in event attendance and merchandise sales.
- Created compelling social media content, driving follower growth by 25% year-over-year.
Legal Talent Recruitment Coordinator
Osler, Hoskin & Harcourt LLP
09.2021 - 01.2023
- Coordinated all legal recruitment activity in the Toronto office
- Arrange interviews for open opportunities at the firm, including summer, articling student and lawyer positions
- Responsible for drafting job postings and posting on relevant websites
- Responsible for organizing and carrying out onboarding for all new personnel
- Assists in coordinating professional development schedules for the summer law students, articling students, and lawyers
- Manages the firm’s HRIS (human resources information system) and supports firm members as the primary contact for questions and inquiries
- Responsible for collecting recruitment data and formulating reports for senior management
Education
Post-Graduate Diploma - Digital Media Marketing Management
George Brown College
Toronto, ONPost-Graduate Degree - Human Resources Management
York University
TorontoBachelors of Art - Psychology & Criminology
University of Windsor
TorontoSkills
- Influencer Marketing & Partnership Development
- Campaign Management & Contract Negotiation
- Social Media Management & Content Strategy
- Adobe Suite, CapCut, Google Suite, Microsoft Suite
- Email Marketing & Copywriting
- Brand Awareness & Marketing Strategy
- Client Relations & Project Communication
- Data Analysis (Google Analytics, Meta Insights, TikTok Creative Suite)
- Platforms: Instagram, TikTok, Facebook, Twitter, LinkedIn
Certifications
Influencer Marketing I - Industry Specialist - Meltwater
Google Digital Marketing & E-commerce Professional Certificate
Hootsuite Platform Certification
Hootsuite Social Media Marketing Certification
Sprout Social Publishing Certification
Timeline
Associate Marketing Manager, Social Media
The Influence Agency
08.2023 - Current
Digital Marketing Coordinator
Hoop Queens
10.2021 - 08.2023
Legal Talent Recruitment Coordinator
Osler, Hoskin & Harcourt LLP
09.2021 - 01.2023
Post-Graduate Diploma - Digital Media Marketing Management
George Brown College
Post-Graduate Degree - Human Resources Management
York University
Bachelors of Art - Psychology & Criminology
University of Windsor
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