Brittney Cruz
San Diego,CA
Summary
Operations and Marketing Leader with over 10 years of experience in SaaS, AI, and healthcare sectors. Expertise in marketing operations, campaign strategy, vendor negotiations, and compliance with regulations such as Reg A+ and OSHA. Successfully directed marketing and operations for Cloudhands.ai, enhancing user acquisition and brand performance. Veteran with strong skills in logistics and high-pressure operational leadership.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Head of Marketing Ops
Cloudhands.ai
02.2025 - Current
- Directed go-to-market strategy for AI-powered content and monetization platform.
- Designed and executed influencer campaigns, recruiting creators across tech, lifestyle, and AI.
- Built structured reporting systems for campaign analytics and user testing, including board-ready dashboards.
- Partnered with executive team on brand architecture, tagline testing, and ad strategy, building pre-launch waitlists and investor traction.
- Oversaw cross-functional collaboration with design and development to ensure brand alignment across onboarding, help desk, and social content.
- Produced pitch decks, ads, and marketing collateral supporting fundraising and user adoption.
- Developed comprehensive marketing strategies to enhance brand visibility and customer engagement.
- Led cross-functional teams to execute integrated marketing campaigns across digital and traditional channels.
- Fostered partnerships with key stakeholders to amplify marketing reach and drive collaborative projects.
- Implemented data-driven performance metrics to assess campaign effectiveness and refine future strategies.
Marketing & Administrative Support (Contract, Recurring)
Wellness Lounge
11.2024 - Current
- Provide recurring contract work supporting marketing campaigns and community outreach for a multi-location wellness brand.
- Create social media content and assist with promotional events and local partnerships.
- Deliver ongoing workflow improvements and administrative support to optimize provider efficiency and client onboarding.
- Developed and maintained courteous and effective working relationships.
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Learned and adapted quickly to new technology and software applications.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
Creative Operations Manager (Concurrent)
Leslie K. Monroy Art & Design Studio
09.2023 - Current
- Improved administrative efficiency by 40% through streamlined workflows.
- Managed vendor relations, budgets, and contracts for large-scale art installations.
- Directed logistics for events and exhibitions, ensuring projects were delivered on time.
- Coordinated art installations, ensuring adherence to design specifications and client expectations.
- Streamlined project workflows to enhance operational efficiency and meet client deadlines.
Marketing, Purchasing & Compliance Manager
Jaxx Cannabis
12.2022 - 12.2024
- Directed marketing strategy and execution, including social media, in-store promotions, and vendor spotlights.
- Managed partnerships with 78 vendors, negotiating contracts that cut purchasing costs by up to 20%.
- Increased profit margins from 54% to 63% while maintaining competitive pricing.
- Led creative direction for promotions and customer campaigns, strengthening brand visibility.
- Maintained 100% Metrc compliance with flawless audit performance.
- Oversaw supply chain and logistics operations, balancing cost efficiency with consistent product availability.
- Developed and implemented compliance policies to ensure regulatory adherence across operations.
- Conducted regular audits to identify and mitigate compliance risks within organizational practices.
- Led cross-functional teams in training sessions focused on compliance standards and best practices.
- Mentored junior staff on compliance protocols, fostering a culture of accountability and awareness within the organization.
VP of Operations
Gradus
01.2017 - 12.2022
- Reduced employee turnover by 82% with structured programs and culture initiatives.
- Directed operations including compliance, HR, vendor management, and purchasing.
- Led Metrc implementation, achieving full compliance and near-perfect audits.
- Streamlined operational workflows to enhance efficiency and reduce costs across multiple departments.
- Implemented performance metrics to monitor productivity and ensure alignment with strategic objectives.
- Developed and executed operational strategies that aligned with company goals, enhancing overall performance.
- Analyzed market trends to inform decision-making, ensuring competitive positioning within the industry.
Aviation Support Equipment Technician & Hazmat Logistics
United States Navy
01.2010 - 12.2016
- Managed hazmat planning and safety compliance for command.
- Maintained and repaired mission-critical aviation equipment at 100% readiness.
- Supervised and trained junior personnel in compliance and safety.
- Maintained and repaired aviation support equipment, ensuring optimal functionality and safety standards.
- Led troubleshooting efforts for malfunctioning systems, reducing downtime and improving operational readiness.
- Trained junior technicians on equipment maintenance procedures, enhancing team skill set and efficiency.
- Implemented preventive maintenance programs, extending equipment lifespan and minimizing unexpected failures.
- Conducted inspections of aviation support equipment, identifying issues proactively to prevent operational disruptions.
- Developed technical documentation for repair processes, facilitating knowledge transfer and consistency among team members.
- Optimized inventory management of parts and tools, ensuring availability while reducing excess stock levels.
- Participated in regular safety briefings to maintain awareness of hazards associated with handling aviation support equipment.
Education
Associate of Applied Science - EKG Tech
ATA College
El Cajon, CACertificate - Medical Assistant
ATA College
El Cajon, CACertificate - Business Management
UEI College
Encino, CAHigh School Diploma - undefined
Liberty High School
Bakersfield, CASkills
- Go-to-market strategy
- Brand positioning
- Marketing operations and analytics
- SaaS and AI growth
- Influencer engagement
- Vendor negotiation
- Regulatory compliance management
- Workflow optimization
- Process enhancement
- Leadership development
- Team building
- Veteran advocacy
Websites
Certification
- Lean Six Sigma Certification
- Metrc Certification
- BLS for Healthcare Providers (AHA)
- OSHA Certification
- Suicide Prevention Advocacy & Training
Timeline
Head of Marketing Ops
Cloudhands.ai
02.2025 - Current
Marketing & Administrative Support (Contract, Recurring)
Wellness Lounge
11.2024 - Current
Creative Operations Manager (Concurrent)
Leslie K. Monroy Art & Design Studio
09.2023 - Current
Marketing, Purchasing & Compliance Manager
Jaxx Cannabis
12.2022 - 12.2024
VP of Operations
Gradus
01.2017 - 12.2022
Aviation Support Equipment Technician & Hazmat Logistics
United States Navy
01.2010 - 12.2016
Associate of Applied Science - EKG Tech
ATA College
High School Diploma - undefined
Liberty High School
Certificate - Medical Assistant
ATA College
Certificate - Business Management
UEI College